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This blog post is 25+ years in the making. Think of it as my 'flag in the ground'. It's the culmination of a quarter of a century spent in the trenches of marketing communications, specifically public relations, sponsorship and events, but with a focus over the
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This week marks my 8th anniversary on Twitter. The early months I spent on the platform - from November 2007 to roughly mid-2008 - were somewhat odd and often punctuated with me feeling: “What the heck is this stupid thing?” If I recall correctly, I was also experimenting with Second
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I like to call blogging the ‘traditional’ social media. It’s been around since the early 2000s; back then it was clunky to use and attractive probably only to the technically-minded. For the rest of us, we probably didn’t have a clue that blogging was bubbling underneath the cyber-surface.
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I can't think of a more exciting time to be starting out in the public relations industry than right now. Heaps of change thanks to the ever-evolving new communications landscape spells plenty of opportunity for today's young PR turks. But as is always the case, the
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realAs.com is a free website and app that helps homebuyers and investors find their next property. realAs.com is still a relatively new business but what CEO Josh Rowe and his team have been able to do in a very short space of time is leverage the power of
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One of the greatest opportunities ever served up on a plate to business owners and managers is the ability for them to become their own media channel and communicate directly with their audience - i.e. customers and stakeholders, external influencers etc. From where I sit, some progressive companies are
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Mark Masters helps people to own their media. Mark has been running the UK-based marketing and design agency The ID Group for eight years. In more recent times he has concluded, like many other forward-thinking marketers and business people, that old school marketing tactics don't work as effectively
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Today more than ever we have to tell stories if we want our message to cut through the noise and resonate with its intended audience. Or so we're told over and over again as if it's something new. The truth is, storytelling has always been an
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Content marketing continues to grow like crazy, with one research report boldly predicting that by 2019 it will become a 300+ billion industry. A growing number of brands - ranging from small businesses through to large organisations - are successfully evolving into publishers; instead of body-slamming the public with paid-for
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Since I joined the professional speaking circuit a few years back, I've been exposed to a broad variety of speakers who generate revenue from the stage; some do it as a full time gig, others - like me - speak on a part-time basis because we earn the
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The Edelman Trust Barometer is a worthwhile research report released annually. Simply, it 'takes the pulse of the people' in terms of whom we trust, and how much we trust them when it comes to business, government and the media. The global report is broken up into regions
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NOTE: I WROTE THIS ARTICLE EARLY IN 2012 - WHILE SOME POCKETS OF BUSINESS HAVE PROGRESSED DOWN THE CONTENT PATH, THE SENTIMENT OF THE ARTICLE STILL RESONATES TODAY, 3 YEARS LATER: WHAT DO YOU THINK? While corporate Australia gets hung up on the tactical aspects of social networking sites such