Thought leadership
If you're going to make an impact as a thought leader, you're going to need to create original content that informs, educates and empowers readers (or viewers or listeners if you produce videos or podcasts). In this episode of Reputation Revolution, I outline the four different
Thought leadership
EPISODE 11 OF THE REPUTATION REVOLUTION PODCAST Public speaking fills many professional people with dread but if you can overcome your fear of standing on a stage and presenting to an audience, it can be one of the most powerful means of communication a thought leader has in their PR
Thought leadership
Having expertise around a particular subject or topic is one thing, but being able drive intelligent conversation around your knowledge is what the media is looking for in an expert commentator, says Nic Hayes (pictured below) from Media Stable, an online directory that connects the media with quality talent and
Thought leadership
Traditional media outlets - radio, TV, newspapers and magazines (and their online offshoots) - are often seen in several different lights by the business world. On the one hand journalists, broadcast producers and interviewers are seen as untouchable, largely hidden away and inaccessible to anyone from outside the media itself,
Thought leadership
EPISODE 8 OF THE REPUTATION REVOLUTION PODCAST Queensland-based social media author, speaker and business coach Des Walsh is my special guest this week on the Reputation Revolution podcast. Des helps business owners, executives and freelance professionals get the edge in the new environment of social business. He has been in
Thought leadership
EPISODE 6 OF THE REPUTATION REVOLUTION PODCAST This week I chat with Craig Badings, a thought leader who specialises in thought leadership (yes folks, that's a lot of thought leadership!). Craig is a corporate communications specialist who believes strongly in the strategic competitive advantage that comes with being
Thought leadership
EPISODE 5 OF THE REPUTATION REVOLUTION PODCAST In this episode of the Reputation Revolution podcast we focus on why it's important for aspiring leaders to establish an online content hub or 'home base' for their personal brand. In other words, a blog. Topics covered include: * which
Thought leadership
EPISODE 4 OF THE REPUTATION REVOLUTION PODCAST In this episode of the Reputation Revolution podcast, Trevor Young chats with Ross Clennett (above) – an Australian-based speaker/trainer/writer/coach known as the ‘Recruiter’s Recruitment Expert’. Ten years ago Ross was leading a team within a medium-sized recruitment agency; his career
Thought leadership
EPISODE 3 OF THE REPUTATION REVOLUTION PODCAST In this episode of the Reputation Revolution podcast, we talk about a really important aspect you need to be across if you're going to build your profile as an authority in your industry, profession, discipline or niche. If you want to
Thought leadership
EPISODE 2 OF THE REPUTATION REVOLUTION PODCAST When Melbourne-based corporate communications and social media expert Dionne Kasian-Lew ran the communications department at the high-profile government authority VicRoads, she was on-call 24/7. To say the role operated within an issues-rich ‘pressure cooker’ environment is an understatement. THINK: 3000 employees responsible
Thought leadership
EPISODE 1 OF THE REPUTATION REVOLUTION PODCAST. It's been a somewhat busy week in the world of the PR Warrior! Firstly, I launched my first LinkedIn Group called 'Reputation Revolution', established specifically for business professionals, entrepreneurs, change agents and subject matter experts interested in discussing topics
Thought leadership
There are myriad ways in which professional people can demonstrate thought leadership and in doing so, boost their profile and reputation within the industry or marketplace in which they operate. The emergence of the social web can help immeasurably, but age-old techniques such as storytelling and face-to-face engagement are also