Thought leadership

A collection of 86 posts

Thought leadership

Credible thought leadership in action: Here are four shining examples of individuals who are nailing it!

In a world where every second person and their dog proclaims to be a thought leader, I love it when I come across individuals who are genuinely putting it all out there: exploring ideas in public, provoking thought, sparking conversation and igniting debate around topics and issues that they (and

Thought leadership

Expert vs thought leader: what’s the difference? A discussion with Ashley Faus, Atlassian

We recently covered on the REPUTATION REVOLUTION podcast the vexed question: Personal brand versus business brand - which one should we focus on? In this episode, we tackle an equally common question: What’s the difference between subject matter experts and thought leaders? To help me dig deeper into this

Thought leadership

Why having the right mindset is the 'secret sauce' of successful personal branding

Being seen as a credible expert or thought leader in today’s ‘reputation economy’ brings with it a raft of benefits and opportunities potentially closed off to those leaders and professionals who are hidden from view, the ‘best kept secret’ in their industry. People who understand this dynamic have hit

Thought leadership

How to ensure your personal brand journey starts on the right footing

Building (and sustaining) a credible personal brand, one that lifts your profile and elevates your professional standing in the marketplace, doesn’t just happen by itself. It takes serious time and effort over and above your ‘day gig’, not to mention some savvy planning, a strong dose of persistence and,

Thought leadership

Leadership content: rocket fuel for your brand reputation

In a previous post, I outlined my ‘Content Groups’ model (above) and explained how it has assisted me in helping marketers, PR people and business owners to clarify their thinking around the content they (want to) produce. {READ THE ARTICLE: Use this ‘Content Groups’ model to help clarify your thinking

Thought leadership

Learn how to become a credible, influential voice in your industry

We live in a world where virtually anybody can create content, become their own media channel, get attention, build an audience, and profit from the personal brand they build. There is an abundance of easy-to-use technology (tools, apps and platforms) to help us on our content journey. Plus, we have

Thought leadership

202: Why leaders should stand up, stand out and be social, with Roger Christie, Propel Group

The argument for entrepreneurs, leaders and senior executives to be active on social media is very, very solid. Indeed, there is no shortage of research to back this up. We've discussed the case for 'social leadership' a number of times on the podcast, most recently with

Thought leadership

196: How to build your reputation through writing with Sarah Mitchell

In this episode of the Reputation Revolution podcast, Trevor Young, PR Warrior talks to copywriter and content marketing strategist, Sarah Mitchell about building reputation and authority through writing for an online audience.

Thought leadership

Building a trusted personal brand is like banking a pension for your future

The professional reputation you spend years building can be seen as a pension that continues to pay dividends as you enter the latter stages of your career.

Thought leadership

Here are eight ways business leaders can help humanise their corporate brand

Marketing in 2022 and beyond will not be about the number of Twitter followers or Facebook likes you have, or the really cool app you develop, or the YouTube video you produce in the hope it will “go viral”. Of course these are nice tangible measures to show off in

Thought leadership

How to boost your professional profile using Medium

Today’s marketplace is crowded, noisy, interactive, multi-channel. Standing out and resonating with your story and your message has never been more challenging. But if you’re an aspiring thought leader – a business or practice leader, a change agent, social entrepreneur or professional subject matter expert; if you have a

Thought leadership

139: Commercialising your personal brand with Mary Henderson

Mary Henderson is a personal branding specialist based in Melbourne, Australia. She helps coaches, consultants, business owners and corporate executives define their personal brand and convert their expertise into a business solution that solves a complex problem. In this wide-ranging chat with my good self, Mary touches on: * Building a

Thought leadership

How leadership content can help your brand stand out in a 'sea of sameness'

Strap yourselves in folks, the wave of 2019 (marketing/PR,social media/content marketing/digital) trends 'prediction' articles have breached the front gate and continue to seep through our virtual front door. I used to devour such articles. But not so much today because it all gets a

Thought leadership

IT'S BACK! Reputation Revolution podcast has been relaunched

I've relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today's reputation economy. It's aimed squarely at professional experts and aspiring thought leaders - those who want to stand up, stand out and make

Thought leadership

The importance of strategy for social media and content marketing. Here's an excellent case in point ...

I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! When becoming your own media publisher and producing content via social and your owned media channels, it is so easy just to 'do stuff'. But

Thought leadership

The business of storytelling with Siobhan Doran, founder of Thread Publishing

Content can become the catalyst for deeper conversations within an organisation, says Siobhan Doran, former journalist and founder of Sydney's Thread Publishing. Siobhan, who is also wears the hat of executive director of Conscious Capitalism Australia, says people whose role has traditionally been around the creation of content

Thought leadership

Insider tips for getting media exposure for your brand, cause or issue

The rise and rise of social media and online publishing platforms such as blogging and podcasting has spawned millions of micro media channels around the world and in doing so has greatly diminished the power and influence traditional media outlets once enjoyed. Concurrently, the media has had to endure the

Thought leadership

Ten powerful ways to turbo-charge your professional profile in the marketplace

Today’s marketplace is crowded, noisy, interactive, multi-channel. Standing out and resonating with your story and your message has never been more challenging. But if you’re an aspiring thought leader - a business or practice leader, a change agent, social entrepreneur or professional subject matter expert; if you have

Thought leadership

How to raise your professional profile without having a blog

I love the concept of a blog. The fact anyone today can establish their own digital soapbox using a domain name they own and then set about publishing stories and sharing insights and ideas with the world - well, let's just say that even though blogging is positively

Thought leadership

From interruption to education: The key mindset shift business owners need to grasp in 2016 and beyond

Business owners need to change their mindset if they want to thrive in today’s socially-connected economy. Old school marketing - interrupting people with your blatantly promotional messages - has always been a tough gig, but it’s getting tougher by the minute. People are becoming super-savvy at blocking out

Thought leadership

The most important personal asset an aspiring thought leader can have

Regardless of the field in which you operate, established and aspiring thought leaders need to know their stuff. That’s a given. They need to be disciplined, friendly, persistent, empathetic, humble, proactive, and motivated – among other things!  These are all excellent attributes to have and will help us progress through

Thought leadership

What it takes to be a 'new' thought leader today

‘Thought leadership’ can be quite a nebulous concept. Ditto authority , personal branding, reputation, and expert status. While track record and demonstrated outcomes from your body of professional work will help your cause from an evidentiary perspective, what we’re talking about here are people’s perceptions. * What do peers and

Thought leadership

Content marketing: How much information should you give away for free?

Set your knowledge and ideas free! It's a powerful proposition that sits at the heart of content marketing but equally it can be somewhat tricky as well.I hear time and time again a key issue for many businesses thinking about embarking on a content marketing program is

Thought leadership

Why your brand needs to get out there and start Blabbing!

There's a new social media platform in town folks! Is that a collective * groan * I hear? Fair enough too. Seems like every day there's some new social network springing up, attracting some hype before virtually disappearing into the ether. Hello, Ello? But this one - I

Thought leadership

'Minnow' named as most influential Australian brand on LinkedIn, ahead of major blue chip companies

An Adelaide-based 'minnow' - Australian Institute of Business - has headed off a bevy of major blue chip companies to be named 2015’s most influential Australian brand on LinkedIn. LinkedIn today listed the top 10 most influential brands among members in Australia: 1. Australian Institute of Business