Public relations - PR Warrior Blog (Page 3)

The importance of developing a culture of content in your organisation

For an organisation to effectively become its own media channel, it's important to (over time) start developing a culture of content internally. Creating content should not just be the responsibility of one team - everyone should have the chance to contribute ideas for stories that help build and

Bamboo HR

How to leverage the power of content to strategically build visibility for your business or personal brand

The content you publish, distribute and amplify can have a huge impact on the degree of visibility your brand has in the marketplace or community in which you operate. But you need to be strategic about it. For inspiration, check out Lee Odden and the crew from Top Rank Marketing,

Content marketing

Taking a multidimensional approach to content marketing for PR

The ability today for companies and organisations of any size to publish their own content, in effect becoming their own media channels, is such a powerful proposition, it never ceases to blow me away. Unfortunately though, precious few marketers, PR pros and business owners are taking full advantage of the

Brand & Reputation

How to build trust as a competitive advantage for your business

As professional communicators, we are acutely aware of the importance of trust in building reputation and enhancing purchase consideration, or whatever ‘commercial’ outcome you’re seeking to achieve, whether it be donations for a nonprofit, changing people’s behaviour for a government agency, or gaining positive word-of-mouth (and votes) if

Content marketing

Content Marketing for PR: Growing an audience through podcasting

Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. While the bulk of audio currently is long-form episodic podcasts people can access via their device of choice whenever and wherever they wish, there are

Content marketing

How to make your advertising and promotional campaigns work harder

The ongoing disruption of traditional media continues to wreak havoc on the marketing industry. The reach of traditional media has diminished in the wake of the ongoing explosion of online channels and with it, the emergence of literally millions of professional and amateur micro-publishers, thus splintering people’s attention into

Uncategorized

These 10 PR and marketing books will get you revved up for a huge 2018

I've read some terrific books this year, many of which skew towards PR, marketing and communications. Here are a few that got my attention. As an aside, most of these books are hard copy versions. I don't know about you, but while I still buy digital

Uncategorized

These 12 PR and marketing podcasts will get you revved up

I'm a podcast junkie. Have been for years and I continue to listen to at least one podcast a day, sometimes two. The podcasts I listen to span a range of categories of interest, although a large proportion focus on marketing and PR generally, and social media and

ABC Radio

Content marketing for PR: How owned media can lead to third-party editorial exposure

Once upon a time Fairfax Media published this article – GP rebate: What I do for the $37.05 that no one wants to pay – by Sydney general medical practitioner, Dr Elizabeth Oliver. It was published by The Age online as well as its sister publication SMH.com.au, but originally

charity water

How to build influence using content marketing for PR

The Cambridge dictionary defines 'influence' as the power to have an effect on people. Let's face it, we're all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour either directly or indirectly, with the ultimate goal of selling more products

Black Hops Brewing

Think bigger! How to make the most of your content marketing 'universe'

When it comes to content marketing for PR, there's a lot you can do. Hence the importance of having a strategy. But let's put that aside for the moment. Let's assume you've thought about your goals and your audience and the challenges,

Brand & Reputation

Introducing the five VITAL signs of PR (INFOGRAPHIC)

At the heart of a robust public relations program beats five foundational elements that, when combined strategically, are critical to the ongoing reputational health (and success) of any business, government body or nonprofit organisation. I call them PR's VITAL signs, and they are: V ISIBILITY I NFLUENCE T

101 Ways to Connect with Modern Newsrooms

Is your employer holding back your career in public relations?

The emergence and subsequent high-velocity take-up of social technologies and online publishing platforms has fundamentally changed the media landscape forever, disrupting many industries along the way, but perhaps none more so than media, marketing and communications (and the various sub-sets thereof). ‘Joe and Josephine Public’ have free access to online

Brand journalism

Online corporate newsrooms are not up to scratch, according to journalists

Online corporate newsrooms - or online press offices or brand newsrooms as they're also known - provide companies and organisations with a terrific opportunity to publish easy-to-find, up-to-date information that will help journalists do their job more effectively and accurately (with the upshot hopefully being positive editorial exposure

Uncategorized

257 PR, social media and content marketing predictions for 2016 (plus a 'best practice' Blab!)

This week I had the pleasure of being part of David Bain's marathon Blab session: Digital Marketing Predictions for 2016 from 54 Different Experts . David, who runs the excellent Digital Marketing Radio ("Weekly interviews with online marketing gurus."), assembled 54 experts from across the globe who

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CONTENT-DRIVEN SOCIAL PR: Building a rock-solid marketing communications base for your business, nonprofit or personal brand

This blog post is 25+ years in the making. Think of it as my 'flag in the ground'. It's the culmination of a quarter of a century spent in the trenches of marketing communications, specifically public relations, sponsorship and events, but with a focus over the

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8 things I'd do if I was starting out in PR today

I can't think of a more exciting time to be starting out in the public relations industry than right now. Heaps of change thanks to the ever-evolving new communications landscape spells plenty of opportunity for today's young PR turks. But as is always the case, the

Uncategorized

If we trust experts as a source of information for a company, why aren't there more 'out there' in the marketplace?

The Edelman Trust Barometer is a worthwhile research report released annually. Simply, it 'takes the pulse of the people' in terms of whom we trust, and how much we trust them when it comes to business, government and the media. The global report is broken up into regions

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What are your biggest PR and marketing challenges today?

If you own or run a business, or you work in a marketing or PR role as a consultant in an agency or as part of an in-house team, do you mind telling me (anonymously, of course) what you see as the biggest challenges you're facing currently in

Uncategorized

What is the difference between marketing and PR?

I'm often asked what is the difference (or perhaps more correctly, what are the differences) between marketing and public relations. While I can provide a pithy (but ultimately unsatisfying) answer, it’s an issue that comes with a number of layers and thus deserves a deeper explanation. So

Uncategorized

Three marketing books from 2014 that will help you smash it in 2015!

I read a stack of business books this year - some were released through traditional publishing houses while others were self-published for Kindle and usually focused tightly on a particular niche and thus tended to be shorter. But three stuck out in my mind that collectively covered social media and

Galaxy Research

Digital services lead the way as Australian PR firms invest in growth (REPORT)

Australia's public relations consulting industry seems to be in pretty healthy shape if a new survey is any indication. The annual Public Relations Institute of Australia’s (PRIA) consulting sector benchmark study was conducted by Galaxy Research and used financial and operations data submitted by consultancy owners and