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In today’s noisy digital marketplace, where bullshit and overhype is the name of the game, standing out in a way that’s both credible and respectful of consumers’ time and intellect is both an art and a science. But mostly, it’s about humanity: telling stories, adding value, sparking
Earned media
The concept of public relations (PR) confuses most people in business. Heck, even some PR pros struggle to articulate what it is they do and the value they bring to a company or organisation! Many marketers too fail to grasp the full breadth of today’s public relations; as a
Uncategorized
Navigating today's marketing communications landscape can be a nightmare for those who operate in the arena, let alone if you're a business owner who has plenty of competing priorities to keep your mind occupied. So many strategies, tactics, apps, tools, platforms, opinions and motherhood statements with
Become Your Own PR Machine podcast
Welcome to another thought-provoking episode of "Become Your Own PR Machine." In this episode we dig into the topic of developing a PR mindset, and ask the question: Is this the 'secret sauce' of marketing? As businesses grapple with the mammoth task of making their mark
Become Your Own PR Machine podcast
In this episode of the BECOME YOUR OWN PR MACHINE podcast, I unpack what I call my 'Marketing Communications Pyramid'. This is a framework I've used for years to break down the various elements that make up the marketing mix; I do this so I can,
Become Your Own PR Machine podcast
I have a new podcast: It's called BECOME YOUR OWN PR MACHINE, and you can find it now via your podcast app of choice (check out the first few episodes below). Here's the blurb! Are you struggling to cut through the noise and convey your message
Influencer relations
Having worked in the public relations industry for over 30 years, I’ve literally lost count of the number of times I’ve had to temper clients’ expectations as to the type of media coverage they could expect to generate for their personal or business brand. While the media landscape
Thought leadership
If you're wanting to position yourself as a thought leader or genuine authority in your industry or field of endeavour, then having a strong and trusted reputation is A1 critical. This won't just happen by itself, of course, and as we know, merely doing a good
My podcast REPUTATION REVOLUTION is dedicated to people like today's guest: business owner and litigation expert, Alex Martin, from Taurus Legal Management. Twelve months ago, Alex's personal branding endeavours largely revolved around in-person networking, but as he says, you can only shake so many hands! He
Content marketing
Want to listen instead? If PR was a human body, content would be the blood because it keeps everything working. Content plays an integral role across the spectrum of today’s PR efforts. In a PR context, content can help a business or organisation: 1. Attract attention and engage people
Thought leadership
Marketing in 2022 and beyond will not be about the number of Twitter followers or Facebook likes you have, or the really cool app you develop, or the YouTube video you produce in the hope it will “go viral”. Of course these are nice tangible measures to show off in
Brand & Reputation
In order to thrive and prosper in today's connection economy, companies, nonprofit organisations, government agencies and personal brand-based businesses need to establish, build, enhance and safeguard a reputation that's both recognised and respected. They also need to have a trusted brand that stands out amongst the