Thought leadership
In last week’s blog post, I got on my soapbox (metaphorically), raised a pitchfork (still metaphorically speaking!) and let fly about the growing number of braggarts, spotlight seekers and bro’ marketers who are infecting social media. "In an online world increasingly inhabited by grandstanders, wannabes and hucksters, it’
Thought leadership
In this episode of the REPUTATION REVOLUTION podcast, we get into the big meaty topic of why business owners and leaders should be building their personal brand, why they should be creating content, and why they should be on social media. And to discuss it with me is someone who&
Thought leadership
If you're serious about building a credible thought leader brand that helps you generate sustainable 'heat' and momentum in the marketplace, then you're going to need to get on top of your PR and communications. Today's communications palette (pictured above) runs both
Personal Brand Strategy
🤘 Define your CREED 💪 Identify your CROWD ✍️ Create your CONTENT 🤔 Stoke people’s CURIOSITY 🤝 Build CONNECTION with like-minds 🙌 Spark CONVERSATION 🫶 Love your COMMUNITY 👊 Execute with CONVICTION We’re bombarded daily with an endless parade of online marketers and the like spruiking their latest hack or shortcut formula to grow our audience
![How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY]](/content/images/size/w600/2026/02/copy-of-reprev-blog-post-banner-image-1.png)
Personal Brand Strategy
Wow, this is one heck of a episode! If you listen to the REPUTATION REVOLUTION podcast, even if it's only every now and then, I bet you're probably interested in how you can build your personal brand in a sustainable way so you can take advantage
Personal Brand Strategy
Should you focus your efforts on building your personal brand, or your business brand? It's a hot topic for people running their own business, especially when they are the business and everything revolves around their professional profile and reputation. While there's no cut-and-dried answer, it'
Thought leadership
Being seen as a credible expert or thought leader in today’s ‘reputation economy’ brings with it a raft of benefits and opportunities potentially closed off to those leaders and professionals who are hidden from view, the ‘best kept secret’ in their industry. People who understand this dynamic have hit
Thought leadership
We live in a world where virtually anybody can create content, become their own media channel, get attention, build an audience, and profit from the personal brand they build. There is an abundance of easy-to-use technology (tools, apps and platforms) to help us on our content journey. Plus, we have
Extract value from your voice
In this episode of the Reputation Revolution podcast, Trevor Young chats to online business strategist Susanna Reay about how creative entrepreneurs can extract the value from the profile and reputation they've built in the marketplace.
Establish your voice
In this episode of the Reputation Revolution podcast, the PR Warrior Trevor Young chats with Stephen Waddington, PR and communications expert and founder of UK professional advisory firm Wadds Inc. This conversation covers Stephen's personal branding story and the many elements that have contributed
Extend the reach of your voice
In this episode of the Reputation Revolution podcast, the PR Warrior Trevor Young chats with best-selling author Mark Schaefer about how he has evolved his personal brand over time.
Extend the reach of your voice
In this episode of Reputation Revolution, Trevor Young talks to best-selling author Mark Schaefer about 'Cumulative Advantage', and how to build momentum for your ideas!