Owned media - PR Warrior Blog (Page 2)

PR Warrior Blog

Owned media

A collection of 35 posts

We’re not listening. We do not care.

Content marketing

We’re not listening. We do not care.

We are the # 1 {INSERT SECTOR} agency. We are the {INSERT SECTOR} leader. We are global thought leaders in {INSERT SECTOR}. We are a leading award-winning {INSERT SECTOR} agency. We are Australia’s top {INSERT SECTOR HERE} business. We are the Australia’s leading {INSERT SECTOR} company. We are renowned

Give your content the edge: Over-index on humanity!

Give your content the edge: Over-index on humanity!

When it comes to creating content for your brand, one of my favourite tips I give over and over again is ... OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories Tell genuine stories. It could be your story on how you've got to

How to turn an event into several months' worth of content for your business

How to turn an event into several months' worth of content for your business

It's great to blog, create podcasts and publish videos to YouTube. But don't forget the power of 'old school' physical (versus virtual) content, for example, branded informational events such as workshops, seminars and breakfast get-togethers or after-work meet-ups that feature an expert guest speaker.

The importance of developing a culture of content in your organisation

Content marketing

The importance of developing a culture of content in your organisation

For an organisation to effectively become its own media channel, it's important to (over time) start developing a culture of content internally. Creating content should not just be the responsibility of one team - everyone should have the chance to contribute ideas for stories that help build and

Are you a corporate chest-beater?

Are you a corporate chest-beater?

One of the key tenets of content marketing is to put your audience first and create content that's of interest and relevance to them. This is well-established best practice that has been reinforced time and time again by genuine experts the world over. There is no shortage of

Online engagement is terrific, but don't underestimate the value of lurkers

Online engagement is terrific, but don't underestimate the value of lurkers

A key metric used in today's world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities - customers, constituents and stakeholders, influencers etc - is critical. It means that in a sea of noise, at least people are taking

Three big lessons I've learned from 10 years' blogging as PR Warrior

I recently notched up 10 years blogging under the PR Warrior handle. I like to joke that if every year in social and digital is like a 'dog year' (i.e. equivalent of 7 years), then I've been at this social media and content marketing caper

How to build influence using content marketing for PR

The Cambridge dictionary defines 'influence' as the power to have an effect on people. Let's face it, we're all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour either directly or indirectly, with the ultimate goal of selling more products

CONTENT MARKETING CASE STUDY - How Bupa is turning itself into Australia's go-to destination for health-related information

Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people. In Australia, Bupa is best known for its health insurance business but it is also a leading private residential aged care provider with more than 70 care homes across the country,

How Mark Masters harnesses the power of owned media to build a global personal brand

Author, speaker and content marketing agency owner - Mark Masters (pictured above, top right) - continues to carve out a global niche as a passionate advocate for building brands and businesses through the use of owned media. Mark, who runs The ID Group from the coastal town of Poole in