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How to think like the BBC and create your own media network! 💡 WARNING: This concept is for ambitious business owners who are wanting to take their owned and social media content efforts up a notch or two. The idea focuses on creating strategic omnipresence online, and in doing so, '
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Navigating today's marketing communications landscape can be a nightmare for those who operate in the arena, let alone if you're a business owner who has plenty of competing priorities to keep your mind occupied. So many strategies, tactics, apps, tools, platforms, opinions and motherhood statements with
Become Your Own PR Machine podcast
One of the key foundational activities of PR is to build the base of communications for our brand and our business. In the previous episode of the BECOME YOUR OWN PR MACHINE podcast, I unpacked my 'Marketing Communications Pyramid', which is anchored by owned media and social media.
Thought leadership
If you're serious about building a credible thought leader brand that helps you generate sustainable 'heat' and momentum in the marketplace, then you're going to need to get on top of your PR and communications. Today's communications palette (pictured above) runs both
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There’s a whole lot more to building and leveraging a professional personal brand today than just having a solid profile on LinkedIn (as important as that is). But first … why do I call it professional personal brand? It’s my way of differentiating the way I approach personal branding
authentic communication
Late last year I had the pleasure of chatting with Alan and Emily Braithwaite from Yellow Tuxedo, an online visibility consultancy based in the UK. They run several other businesses too, and have a young family. Busy, busy people! (You can listen to the interview with Emily and Alan here
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Content marketing strategist Andrés López-Varela recently wrote an article entitled 'Content Crush: CSIRO uses storytelling to make the pandemic personal' for the Storyation blog. Andrés wrote that while many brands were producing content about topics like the mental health impact of COVID-19, few could actually claim to be
Ahron Young
I recently chatted with Ticker TV's Ahron Young about all things content marketing for PR and becoming your own media channel and telling your stories like a PR pro. Topics included building brand visibility, the importance of developing owned media assets, and the persistence required in building a
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Any time you embark on a content marketing for PR plan, it’s advisable to start watching and listening to what’s going on in and around your virtual world. Not just a cursory scan of the interwebs: I’m talking full immersion and discovery. The goal here is to
Content marketing
Businesses and organisations today need a consistent narrative - that is, the story you want to tell the world. I call it your 'panorama'. I explain more in the quick video. VIDEO TRANSCRIPT: What is your panorama? This is the unbroken view of your brand story. To me,
Brand & Reputation
In the video below I explain how building a strong owned media foundation can help your brand during a crisis. TRANSCRIPT: Having a strong owned media presence and having built an audience over a period of time can really play into your hands if your brand takes a reputation hit
Content marketing
In the video below I explain the concept of my marketing communications pyramid. TRANSCRIPT: Okay, this is how it works, and you don't have to agree with me, this is just the way I think about things. I don't care what size brand you are really,