Authority brand
In this article, I take a look at the importance of evolving our voice in the marketplace. But first, what constitutes one’s ‘voice’? I’m talking in terms of reputation and personal brand - credible founders, professional experts and solo practice owners who are active in the marketplace writing
Thought leadership
Here are a couple of timely reminders regarding how we communicate our business and personal brand, plus a shift in vibe for LinkedIn: Can we fall back in love with the platform? And for added spice, are we seeing a shakeout of email newsletters? Let’s get into it! 1.
Thought leadership
You can be brilliant at what you do and still remain invisible. Every industry has its unsung heroes - the battle-hardened consultants who quietly deliver exceptional results, the entrepreneurs whose ideas and insights have the potential to reshape an entire sector, the advisors whose depth of knowledge runs circles around
Thought leadership
After a year and a half of publishingmy newsletter Reputation OnRamp on the Beehiiv platform, I’ve made the decision to return to Substack - and rebrand the newsletter as Earn the Right. This isn’t just a platform switch. It’s a strategic recalibration. Over the past six months,
Creator Economy
As the Creator Economy continues to heat up (Goldman Sachs predicts it could reach $480 billion by 2027), those who operate in the ‘Reputation Economy’ are probably wondering what all the fuss is about. Why should I, as a busy solopreneur or founder of a growing expertise-based business, get too
Content marketing
Many entrepreneurs are thriving in today’s socially-connected economy because they inherently understand how to use education to market their brand and grow their business. One workaround is for brand owners to reframe the way they think about marketing and communications. Your REAL competitors Think about who your real competitors
Owned media
Welcome back to another insightful episode of "Become Your Own PR Machine," where we dive deep into strategies and ideas to help you build visibility, influence, trust and credibility for your business and personal brand. In this episode I’m joined by a true thought leader in the
Uncategorized
One of the keys to success when it comes to PR, content and digital communications is the strategic integration of the many and varied elements involved. In other words, connecting the dots in a purposeful way so it all makes sense, not just for your brand and your business, but
Owned media
I was reminded recently of a couple of instances that underscored the importance of taking action when it comes to publishing original content as part of your PR and digital communications efforts. Both involved coaching clients of mine. Client #1, who had historically done very little on LinkedIn, was approached
Uncategorized
Over the years, I’ve become a champion for business owners building out their owned media network so they can grow their audience, in turn lessening their reliance on having to pay for advertising or rely on the social media algorithms to treat them fairly. My starting point is developing
Uncategorized
In today’s noisy digital marketplace, where bullshit and overhype is the name of the game, standing out in a way that’s both credible and respectful of consumers’ time and intellect is both an art and a science. But mostly, it’s about humanity: telling stories, adding value, sparking
Uncategorized
If you want to create greater impact in your professional world - your chosen field of endeavour - you need to go over and above just doing a good job these days. This entails getting out there and deepening the level of connection with people in your community and your