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A collection of 91 posts

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092 The power of relationships in business: Unpacking Darrel Griffin's LinkedIn Manifesto

Darrel Griffin is a business social media mentor who creates customer-focused LinkedIn training that helps companies and solopreneurs win more business. Darrel discusses with Trevor Young a manifesto he has written specifically for his use of LinkedIn in 2016. The interview takes a philosophical turn when Trevor and Darrel dive

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091 TLT - The awesome role thought leaders play in our community

It's Thought Leader Thursday! Reputation Revolution host Trevor Young - aka The PR Warrior - bristles at some of the criticism 'thought leadership' attracts in the marketplace. While he understands why many people don't like the term thought leader, equally he wants us to

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090 The media comes calling ... now what? Interview with Simon Mossman

Simon Mossman is a business growth adviser with specialist skills in corporate communications, media and public relations. Following a long and varied career as a journalist, videographer, photographer, today Simon - through his business Mossman Media - advises and trains business owners, senior executives and solo professionals on how to

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089 WE'RE BACK: Kickstarting or re-energising your thought leader journey

After a brief hiatus over the Christmas break to recharge the podcasting batteries, Trevor Young is back in the host's chair, ready for another big year of Reputation Revolution. In this episode, Trevor kicks off with the basics: What does your thought leader journey look like? What are

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088 Be you, stand tall, shine bright with Karen Gunton, from KarenGunton.com

Karen Gunton is an 'unstucktor' - she helps people get unstuck, to find the magic in their work, to help them both uncover their soul purpose and fulfil that purpose via their business. In this episode of Reputation Revolution, Karen chats to Trevor Young about how she uses

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088 Be you, stand tall, shine bright with Karen Gunton, from KarenGunton.com

Karen Gunton is an 'unstucktor' - she helps people get unstuck, to find the magic in their work, to help them both uncover their soul purpose and fulfil that purpose via their business. In this episode of Reputation Revolution, Karen chats to Trevor Young about how she uses

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087 - TLT- Plans, scams & doing what works for you and your principles

In this Thought Leader Thursday mini-episode of REPUTATION REVOLUTION, host Trevor Young discusses discusses why it's important to stick to your principles when it comes to promotional tactics such as email marketing. Trevor provides the example of one recent email campaign that left him cold; rather than build

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086 Joining the personal branding dots with Clarissa Rayward, the Happy Family Lawyer

Clarissa Rayward is 'The Happy Family Lawyer', a blogger, educator, speaker, author and director of the Brisbane Family Law Centre. She is passionate about relationships, people and family and uses her industry knowledge and skill to change the way Australian families experience divorce and separation. In this episode

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085 TLT - Building out your 'Clusters of Influence'

In this Thought Leader Thursday mini-episode of Reputation Revolution, Trevor Young discusses why aspiring thought leaders need to devote time and head space to building out their 'clusters on influence' - those groups of people who are influential in their own right, who are connected, who might be

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084 Becoming your own PR machine with Jocelyn Hunter, founder of Bench PR

Jocelyn Hunter is managing director  of Melbourne-based Bench PR; has over 16 years' PR experience spanning big brands to small start-ups in the UK and Australia. In 2012 she was listed as one of the the top ten female technology entrepreneurs in Australia and is a mentor for the

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083 TLT - How to ramp up your presence on LinkedIn

LinkedIn is a critical social platform for aspiring thought leaders. Does your LinkedIn profile do the 'professional you' justice? Does your activity on the platform accurately tell your story and build your personal brand? In this Thought leader Thursday episode of Reputation Revolution, Trevor Young discusses the importance

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082 From blog to book with Mark Masters, founder of The ID Group

Mark Masters is the owner of UK content marketing agency, The ID Group; he's an avid blogger and podcaster, and more recently, author of the book 'The Content Revolution'. In this episode, Mark chats to Trevor Young about how creating content for his business led to

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081 Do you need to create a website for your personal brand?

In this short Thought Leader Thursday episode, Trevor Young discusses whether aspiring thought leaders need their own personal website (with a domain containing their name) or can they get by using their existing business website.

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080 Positioning yourself as a thought leader in your industry or profession

‘Thought leadership’ can be quite a nebulous concept, says Trevor Young, author, speaker and host of REPUTATION REVOLUTION. In this solo riff, Trevor says simply telling people you’re a thought leader doesn’t necessarily make you one. That said, there’s certainly nothing wrong with aspiring to become a

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079 Building an army of advocates for your personal brand with Adam Franklin

Adam Franklin is co-author of the book Web Marketing That Works; he's a podcaster, blogger and public speaker, and runs a digital marketing agency called Bluewire Media. In this chat with Trevor Young, Adam provides an insight into how he goes about building relationships with key influencers in

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078 Podcasting for thought leadership with Donna Papacosta

Donna Papacosta is a writer, speaker, podcaster and consultant; she runs the Toronto-based social media and content agency, Trafalgar Communications. Donna is also co-author of the book The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, along with Steve "@PodcastSteve" Lubetkin.

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077 How to grow your personal influence through podcasting with Ronsley Vaz, Bond Appetit

Ronsley Vaz's podcast, Bond Appetit, has generated 1.2 million downloads in 15 months. He built momentum quickly for the podcast, publishing three episodes a week for the first 12 months. The podcast is still going strong today, having helped position Ronsley and his personal chef services business

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076 Anatomy of a podcast startup with Jo Saunders, co-host of Social Truth

Jo Saunders runs Wildfire Social Marketing in Perth, Western Australia. She has just embarked on a new podcast with friend Ming Johanson called Social Truth, where they share the truth about social media and digital marketing tools and strategy for small business. In this episode, Jo discusses how the idea

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075 How Jon Manning is carving out an international niche as a services pricing expert

Jon Manning is one of Australia's leading pricing experts - he is the founder of Pricing Prophets, a web-based service where you can find an expert with experience in your industry to talk to about your toughest pricing challenges. In this episode of Reputation Revolution, Jon discusses the

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074 Becoming the Google of your niche with Ryan Rhoten

Ryan Rhoten is a personal brand reputation management coach, speaker and coach who helps people leverage their personal brands by understanding the importance of online reputation management. He is the host of The Brand New You Podcast which provides listeners with actionable tips and tactics to help them align who

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073 Telling meaningful stories with Christoph Trappe, The Authentic Storytelling Project

Former journalist turned digital branding strategist, Christoph Trappe, runs The Authentic Storytelling Project which encourages truth and realism in content marketing and communications. Christoph has spoken at conferences around the globe, is a member of the Internet Marketing Association's International Executive Council and has been a nonprofit executive

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072 Building influence through social connection with Dionne Lew, The Social Executive

Dionne Lew is the first return guest on the Reputation Revolution! Dionne is an author, speaker and high-level consultant specialising in social media strategy for the C Suite. In this episode Dionne discusses how she uses social media to grow her professional network on a global scale. She shares how

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071 Building habits and saving time with your social media efforts

Participation on social media channels is important if you're wanting to grow your professional profile and reputation. But is can be daunting sometimes, especially from a time perspective. Trevor Young has been active on social channels since 2007 and today advises business professionals on how to strategically build

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070 Blogging smarter with Will Blunt, Blogger Sidekick

Will Blunt is a blogger, researcher and entrepreneur. He is the founder of Blogger Sidekick, which helps marketers, virtual entrepreneurs and small businesses get more traffic, leads and revenue by taking the stress and guesswork out of blogging. In this conversation with Trevor Young, Will discusses the power of publishing

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069 Why your network sucks with speaker and author, David J.P. Fisher

David J.P. Fisher helps professionals and business owners communicate and network like rockstars! He is the author of several books, including 'Networking in the 21st Century: Why Your Network Sucks and What to Do About It"'. In this interview with Trevor Young, David discusses the importance