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Author and blogger Kerri Sackville has built a loyal and engaged following on social media, particularly Facebook. While many individuals ('personal brands') despair over the ever-diminishing organic reach of their Facebook Brand Pages, Kerri's Facebook updates consistently generate considerable engagement (likes, comments, shares etc), while her
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Stanley Johnson is a well-respected advertising creative director who blogs and tweets under the handle 'BrandDNA'. A former weights and measures inspector who derives inspiration from pop culture and music in particular, Stanley manages to keep himself relevant in an ever-evolving industry through blogging and social media. In
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Jaqui Lane aka 'The Book Adviser' is a corporate storyteller, business historian, biographer and book coach who helps businesses and individual consultants capture, publish and sell their stories or IP as a printed book or across digital and social platforms. Writing a business book involves a lot of
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In this final part of our 100th episode, we hear from Content Marketing Institute's Joe Pulizzi, Ann Handley from Marketing Profs, and The Creative Penn's Joanna Penn. Joe talks about the importance of focus, consistency and the power of "going all in". Ann discusses
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We're still celebrating the 100th episode of Reputation Revolution. In this 'sub-episode' (part B), we delve into our podcasting vault to unearth experts across blogging, podcasting, Facebook, LinkedIn and media relations. We now have numerous communication channels at our disposal. Darren Rowse, Donna Papacosta, David M.
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In part one of Reputation Revolution's 100th episode, host Trevor Young delves into the vaults to bring us four previous guests who inspired us with their thoughts, ideas and stories around authenticity in personal branding and the importance of thought leaders being aligned to their purpose. This episode
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One social media trend that emerged last year and continues to gain traction in 2016 is video live-streaming via mobile app. In this Thought Leader Thursday riff, Trevor Young explains the lay of the land when it comes to video live-streaming via mobile device and the opportunities it provides from
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Shawn Callahan is one of the world’s leading business storytelling consultants and the founder of the consultancy, Anecdote. He works around the globe helping leaders find and tell stories so their message is clear and memorable. Shawn is also the author of the new book, Putting Stories to Work.
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It's Thought Leader Thursday, and host of Reputation Revolution Trevor Young is helping listeners to determine their content themes - what are your 'spheres of conversation'? What conversations do you want to be part of? What do you want to be known for? Lots of Venn
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Organisational change management consultant and coach, Dr Jen Frahm, has been steadily building her profile in what is a crowded professional arena. In this chat with Trevor Young, Dr Jen explains the important role purpose, flow and energy play in her professional life, and shares how she uses blogging to
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It's Thought Leader Thursday - in this episode, the PR Warrior Trevor Young explains the importance of blogging for professional subject matter experts wanting to raise their profile and grow their influence and reputation in the marketplace. There are a number of advantages blogging provides, he says, including
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Andrew Griffiths is one of Australia's leading business book authors and speakers and has been at the top of his game for many years. Yet for a lot of that time he felt like an imposter. Even though he was nailing it in print and on-stage, his personal