Uncategorized
There’s a whole lot more to building and leveraging a professional personal brand today than just having a solid profile on LinkedIn (as important as that is). But first … why do I call it professional personal brand? It’s my way of differentiating the way I approach personal branding
Content marketing
The December slate of Reputation Revolution podcast episodes was pretty eclectic! We looked at generating quality editorial coverage, mindset and self-sabotage, plus we took a deep dive into content repurposing. We spoke to media relations specialist, Chenoa Parr; the Happiness Hunter, Fiona Redding; and content repurposing expert, Sally A. Curtis.
blogging
The November slate of Reputation Revolution podcast episodes focused on creating your own content and generating media exposure for your personal brand. We kicked off the month with an interview with Belinda White, founder of Fierce Girl Finance. Theme for our conversation was focused around building a reputation through blogging
Earned media
Credible content, in its many and varied formats, is central to the success of any PR and communications program, writes Trevor Young.
Content marketing
In this chat with Adam Fraser, host of the EY podcast Let's Talk Marketing, we discuss the complexities of content and why businesses should look at approaching content marketing from a strategic PR perspective. We've never had more opportunity to market our brand, but that brings
Uncategorized
The final few months of 2019 saw the emergence of a startup digital news platform on the Australian media landscape. Called Ticker TV, the innovative platform seemingly came out of nowhere and within no time had piqued the interest of Australia's business community. Ticker founder and CEO Ahron
Content marketing
Businesses and organisations today need a consistent narrative - that is, the story you want to tell the world. I call it your 'panorama'. I explain more in the quick video. VIDEO TRANSCRIPT: What is your panorama? This is the unbroken view of your brand story. To me,