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I love seeing companies and organisations seizing the opportunity to become their own media channel by creating and publishing their own content. I often use examples of content marketing in the presentations I deliver, the podcasts I produce and the articles I publish because, let's face it, we&
Thought leadership
I love the concept of a blog. The fact anyone today can establish their own digital soapbox using a domain name they own and then set about publishing stories and sharing insights and ideas with the world - well, let's just say that even though blogging is positively
Thought leadership
Business owners need to change their mindset if they want to thrive in today’s socially-connected economy. Old school marketing - interrupting people with your blatantly promotional messages - has always been a tough gig, but it’s getting tougher by the minute. People are becoming super-savvy at blocking out
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Content marketing can be quite confusing at times, especially if it's not something you do innately as part of your job, or in your role as a business owner. Even those of us who are neck-deep in social media and content marketing can sometimes become overwhelmed with all
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Some of you may or may not know that aside from blogging (and speaking and consulting and running workshops), I also moonlight as the host of my own podcast called REPUTATION REVOLUTION . The podcast is focused around the theme of DIY personal branding for aspiring thought leaders. If you'
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As social media becomes noisier, more one-way and as a consequence less social (thank you marketers), it's been refreshing to hang out on a new content platform that's inhabited by real people interested in having genuine conversations. Anchor is a social media app that was launched
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Last night my wife Tracey was all over the Scott Kelly story - the American astronaut who has just touched down on earth after almost a year in space. Kelly's story really resonated with Trace, and she's not even into space travel! She knew a lot
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This question is for the PR and communications folks. The marketing people. The entrepreneurs and business owners. When it comes to reaching people with our message, are we still partying like it's 1999? Do we honestly think we can reach the same number of people we did two
Thought leadership
Set your knowledge and ideas free! It's a powerful proposition that sits at the heart of content marketing but equally it can be somewhat tricky as well.I hear time and time again a key issue for many businesses thinking about embarking on a content marketing program is
Blab
There's a lot happening on the video live-streaming front currently. So much so I think you can safely say it will build upon last year's hype to become an entrenched bona fide social media trend in 2016. Let's quickly recap on what technologies are
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The more information-dense the online world becomes, the harder it is to cut through the noise and resonate with the right people - i.e. those that fit your designated target audience communities. The infographic below - put together by Adobe in conjunction with research firm Edelman Berland - provides
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We recently published an article entitled: It’s what you DON’T do with your company blog that speaks volumes about your business. The upshot of that post was, if you neglect your company blog you will end up doing your brand more harm than good as it sends potentially