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Sixty-three per cent of Australian marketers plan to increase their content marketing budget during the next 12 months, according to the 3rd annual Content Marketing in Australia: 2015 Benchmarks, Budgets, and Trends report by the Content Marketing Institute (CMI). However, marketers are still 'learning the ropes' when it
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Content marketing might be one of the hot buzz phrases in business circles at the moment but the notion itself – that companies create relevant and interesting content that informs or empowers or entertains their customers – is not new. Founder of the US-based Content Marketing Institute, Joe Pulizzi, often regales people
Thought leadership
Ann Handley is all about empowering people to become better writers in a marketing context. Ann (above) is the Chief Content Officer of the 40-person education and training business Marketing Profs and the co-author (along with CC Chapman) of Content Rules, one of the early 'bibles' of this
Thought leadership
Self-confessed sports geek Sean Callanan is a perfect example of how someone with passion and expertise can strategically use social media and online publishing platforms to leverage themselves into a bigger game. It wasn't all that long ago that Sean was an IT coder toiling away in obscurity
Thought leadership
I must admit I have a love-hate relationship with the term ‘thought leader’. Having been a PR practitioner for over two decades, I’ve spent a good part of my professional life helping people – my clients – to become seen as thought leaders in their community, industry or profession. Notice that
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Following the success of my first PR Warrior Content Marketing Bootcamp in July, I thought I'd saddle up again! My next bootcamp event will be held in Melbourne on the morning of Friday, October 3 (early bird tickets available until 24/09/2014). We'll be covering:
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The Victorian chapter of the International Association of Business Communicators (IABC) recently held an interactive panel session around the theme Pro Vs Amateur: Who wins in the content creation stakes? I sat on the panel along with popular blogger Nicole Avery from Planning with Kids (pictured below), and digital consultant,
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I was recently interviewed by my good mate Jim Stewart for MYOB's podcast series The Savvy Accountant. { DISCLOSURE: I do advisory work with MYOB and also write for the company's blog } While The Savvy Accountant podcast is aimed at accounting practices, the content is still highly
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I had the pleasure last week of participating in a robust panel discussion in Queensland along with Tim Eldridge (business and brand development consultant), Ralph Barnett (Creative Director, SapientNitro) and MC/host, the most awesome Cat Matson. The event was part of the Networx Brisbane marketers' meetings series, and
Thought leadership
To become an effective and visible thought leader, you must put yourself and your thoughts and ideas out into the public arena. This may be via a combination of forums, including public speaking, blogging or podcasting, writing articles for the media or being interviewed by bloggers, podcasters or journalists, as
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I'm rapt to be joining forces with two of my favourite people (and fellow Wiley authors) - the super smart and savvy Valerie Khoo and Adam Franklin - for a Content Marketing Masterclass in Sydney on THURSDAY, AUGUST 7. This will be an intensive one-day workshop for businesses
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EPISODE 14 OF THE REPUTATION REVOLUTION PODCAST The sheer thought of search engine optimisation - or SEO as it's more commonly referred to - is probably making your eyes glaze over as we speak! Let's face it, SEO is something we know we probably should do