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This week I had the pleasure of being part of David Bain's marathon Blab session: Digital Marketing Predictions for 2016 from 54 Different Experts . David, who runs the excellent Digital Marketing Radio ("Weekly interviews with online marketing gurus."), assembled 54 experts from across the globe who
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Okay, so your business doesn't have deep pockets or the resources of a bigger brand, but that doesn't mean you can't tip the playing field to your advantage every now and then when it comes to social media and content marketing. The thing is,
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Here are a couple of reality checks for owners and managers of professional services firms and advice-based businesses operating in today's hyper-connected marketplace. One, prospective clients are increasingly checking out you and your people online before committing to doing business with you (indeed, before they even put a
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Here are a couple of reality checks for owners and managers of professional services firms and advice-based businesses operating in today's hyper-connected marketplace. One, prospective clients are increasingly checking out you and your people online before committing to doing business with you (indeed, before they even put a
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The growth of podcasting shows no sign of slowing down as more and more people (producers and listeners) around the world catch on to the power of audio-on-demand content. It's one thing for an enthusiastic individual to produce a podcast centred around a topic they're passionately
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Producing content that engages audiences is the critical content marketing challenge currently faced by Australian businesses. According to the just-released Content Marketing in Australia 2016: Benchmarks, Budgets, and Trends Report , 69 per cent of Australian marketers find producing engaging content challenging. Indeed, 84 per cent of those surveyed said their
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What is the number one question advice-based professional services firms need to ask before embarking on a content marketing program? It's breathtakingly basic but unfortunately when it comes to social media and content marketing, staggeringly few businesses actually take the time to ask it, preferring to burst forth
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This blog post is 25+ years in the making. Think of it as my 'flag in the ground'. It's the culmination of a quarter of a century spent in the trenches of marketing communications, specifically public relations, sponsorship and events, but with a focus over the
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I like to call blogging the ‘traditional’ social media. It’s been around since the early 2000s; back then it was clunky to use and attractive probably only to the technically-minded. For the rest of us, we probably didn’t have a clue that blogging was bubbling underneath the cyber-surface.
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I can't think of a more exciting time to be starting out in the public relations industry than right now. Heaps of change thanks to the ever-evolving new communications landscape spells plenty of opportunity for today's young PR turks. But as is always the case, the
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realAs.com is a free website and app that helps homebuyers and investors find their next property. realAs.com is still a relatively new business but what CEO Josh Rowe and his team have been able to do in a very short space of time is leverage the power of
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One of the greatest opportunities ever served up on a plate to business owners and managers is the ability for them to become their own media channel and communicate directly with their audience - i.e. customers and stakeholders, external influencers etc. From where I sit, some progressive companies are