Case Study - PR Warrior Blog

PR Warrior Blog

Case Study

A collection of 16 posts

Inspirational case study: Six powerful PR and content lessons from The Goulet Pen Company

Inspirational case study: Six powerful PR and content lessons from The Goulet Pen Company

One of the keys to success when it comes to PR, content and digital communications is the strategic integration of the many and varied elements involved. In other words, connecting the dots in a purposeful way so it all makes sense, not just for your brand and your business, but

CASE STUDY: How B2B technical writer John Espirian built a personal brand that's known, liked, trusted, and talked about in a positive way in the marketplace

Learn how B2B technical writer and LinkedIn expert, John Espirian, built visibility, influence and trust for his personal brand.

A look under the hood of CSIRO's content program

A look under the hood of CSIRO's content program

Content marketing strategist Andrés López-Varela recently wrote an article entitled 'Content Crush: CSIRO uses storytelling to make the pandemic personal' for the Storyation blog. Andrés wrote that while many brands were producing content about topics like the mental health impact of COVID-19, few could actually claim to be

CASE STUDY: How this CEO dances his way to social media success

CASE STUDY: How this CEO dances his way to social media success

What is it with CEOs and business leaders and their aversion to being out loud and proud on social media? I don't get it! I read two interesting stats in Forbes this week: * 82% of buyers are more willing to place trust in a company when the C-suite

Thought leadership

The importance of strategy for social media and content marketing. Here's an excellent case in point ...

I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! When becoming your own media publisher and producing content via social and your owned media channels, it is so easy just to 'do stuff'. But

This is one of the best examples of small business content marketing you'll see anywhere in the world

When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. And I'm not talking just small businesses here; you can safely include many large companies and organisations as well. Goulet is a US-based online retailer specialising in fountain pens and accessories

How to build a business using social media and content marketing with Carolyn Hyams, Firebrand Talent

This is the story of a startup Australian recruitment company and how it built its brand and its business using a combination of social media communications, content marketing and influencer relations, or if you prefer: Owned, earned and social media. The company is Firebrand Talent. Carolyn Hyams is the Australian

SOCIAL MEDIA CASE STUDY: Vision 2020 Australia campaign - #SnapForSight

BACKGROUND: Vision 2020 Australia is the country’s eye health and vision care peak body. Its mission is to be the national advocate to government working in partnership with members for policy change and for the funding of programs that will eliminate avoidable blindness and vision impairment and ensure community

How realAs.Com leverages social media and content marketing to disrupt an industry

realAs.com is a free website and app that helps homebuyers and investors find their next property. realAs.com is still a relatively new business but what CEO Josh Rowe and his team have been able to do in a very short space of time is leverage the power of

How infographics can be used to tell your brand story (Canva example)

Infographics have been around the social (media) scene for a while now. While many brands have used the visual mechanic effectively, like any content medium it's more often used and abused simply because it sounded like a good idea at the time. So in the interests of highlighting

It took the Queensland Police Service just 37 words to show why it's better at social media than 99% of brands

I've always been super-impressed by the Queensland Police Service (QPS) and how it has leveraged the power of social media to deepen the connection it has with the public. I mean, how could you not like an organisation that holds a press conference to make an announcement and

Building a strong personal brand in a conservative professional industry

Charles Badenach is an award-winning financial adviser with a passion for helping people, a trait that has helped him build his profile through content marketing and the judicious use of social media. Post-GFC Charles was determined to make himself recession-proof and subsequently set about building a personal brand with a

The value a 'socially visible' CEO brings to the company they run

I woke up this morning to the news that web hosting company GoDaddy had decided to pull its forthcoming Super Bowl advertisement (see below) following a backlash from consumers. The ad, called 'Journey Home', stars a a way-cute golden retriever puppy named Buddy who accidentally falls from the

A tale of two coffee brands: One uses sex to sell coffee beans, the other passion and storytelling

The other day brought news that a Perth-based coffee company had taken down its Facebook page after experiencing first-hand the ire of consumers upset at the way the brand was using 'porn inspired' imagery to advertise its product. According to Smart Company, the coffee bean distributor Fresh One

Everything you need to know about social media and content marketing, you can learn from this pen, paper and ink company

Many companies (large and small, 'business-to-business' and 'business-to-consumer') have latched on to content marketing, understanding fundamentally that publishing your own interesting and relevant original content can be a key differentiator between your brand and your competitors'. Many more are on social media, having opened accounts

CASE STUDY: What you can learn about social media and content marketing from a 200+ year old flour company

PART 1 - THE BACKGROUNDToo often you hear from brands (large and small, but quizzically it generally comes from larger organisations) that they haven't got much to say that’s interesting and therefore social media and content marketing would be a waste of time for them. Hmmm, really?