PR Warrior Blog (Page 6)

PR Warrior Blog

How to grow your business using paid media & digital ads (roundtable discussion)

Reputation Revolution podcast

How to grow your business using paid media & digital ads (roundtable discussion)

Massive Reputation Revolution episode this one folks! We have a panel of three experts discussing all things paid social media and digital ads! When it comes to running a personal brand-based enterprise, organic content and social media efforts will build your marketing communications base and might be sufficient in generating

Personal Brand Strategy

Should you focus on building your personal brand, or business brand? Here are 4 examples to get you thinking!

Should you focus your efforts on building your personal brand, or your business brand? It's a hot topic for people running their own business, especially when they are the business and everything revolves around their professional profile and reputation. While there's no cut-and-dried answer, it'

personal branding

Business brand vs personal brand with Sam Osborn and Brendan Keogh

Welcome to Season 6 of the Reputation Revolution show. In this episode we tackle the much-debated topic - Business brand vs personal brand: Which one should you focus on? It's a question I get asked a lot, and one to which there is no definitive answer, as a

Thought leadership

Why having the right mindset is the 'secret sauce' of successful personal branding

Being seen as a credible expert or thought leader in today’s ‘reputation economy’ brings with it a raft of benefits and opportunities potentially closed off to those leaders and professionals who are hidden from view, the ‘best kept secret’ in their industry. People who understand this dynamic have hit

How parasocial relationships play a role in professional personal branding

authentic communication

How parasocial relationships play a role in professional personal branding

I remember once the term 'parasocial relationship' popped up twice in quick succession in my daily media consumption, and my interest was piqued. First, I heard the term used in a conversation on a podcast I had been listening to, and then I read about parasocial relationships in

Thought leadership

How to ensure your personal brand journey starts on the right footing

Building (and sustaining) a credible personal brand, one that lifts your profile and elevates your professional standing in the marketplace, doesn’t just happen by itself. It takes serious time and effort over and above your ‘day gig’, not to mention some savvy planning, a strong dose of persistence and,

What does gold standard look like on LinkedIn? Here are five examples

What does gold standard look like on LinkedIn? Here are five examples

People often ask me what do I consider to be best practice content on LinkedIn (along with other social channels). I’m like an informational bowerbird – I collect this stuff. I'm always on the lookout for people who are creating interesting/useful/thought-provoking stuff on the socials. In

Introducing 'The Credible Authority Method': Empower, Enhance, Extend & Extract

Introducing 'The Credible Authority Method': Empower, Enhance, Extend & Extract

There’s a whole lot more to building and leveraging a professional personal brand today than just having a solid profile on LinkedIn (as important as that is). But first … why do I call it professional personal brand? It’s my way of differentiating the way I approach personal branding

Three ways a freelance journalist can help smash your content out of the park!

Three ways a freelance journalist can help smash your content out of the park!

As content marketing continues to heat up and businesses large and small jostle mercilessly for people's attention alongside media outlets and independent content creators, the winners will be those that ... * CREATE interesting content that's relevant for a specific audience * TELL genuinely authentic stories that strike an

Time to get creative with your content by mixing and matching mediums and modalities!

Content marketing

Time to get creative with your content by mixing and matching mediums and modalities!

When we think about creating content for our audience, all too often we default to blog articles or YouTube videos. If you're a visually-oriented brand, photography probably takes centre stage in your thinking. And an audio-only podcast often gets a run today too because, well, they're

Generating media exposure, overcoming self-sabotage, plus content repurposing deep-dive

Content marketing

Generating media exposure, overcoming self-sabotage, plus content repurposing deep-dive

The December slate of Reputation Revolution podcast episodes was pretty eclectic! We looked at generating quality editorial coverage, mindset and self-sabotage, plus we took a deep dive into content repurposing. We spoke to media relations specialist, Chenoa Parr; the Happiness Hunter, Fiona Redding; and content repurposing expert, Sally A. Curtis.

Revisiting my 'rules of the road': How to approach social media in 2022

Revisiting my 'rules of the road': How to approach social media in 2022

I've been on social media since 2005 when I first joined LinkedIn, a time that if you invited someone to connect, you were definitely seen as a stalker. Ha! Thankfully things have changed a tad since then :) I joined Twitter in 2007 and like a lot of folks,

Marketing communications today is a 'game of inches'

Marketing communications today is a 'game of inches'

I love this scene from the American football film Any Given Sunday , in which Al Pacino 's character - a wily veteran coach - revs up his team at half-time. Throughout the speech, Pacino's Tony D'Amato constantly refers to the need for his players to

Blogging success, content profits, becoming the go-to media expert in your space

Blogging success, content profits, becoming the go-to media expert in your space

The November slate of Reputation Revolution podcast episodes focused on creating your own content and generating media exposure for your personal brand. We kicked off the month with an interview with Belinda White, founder of Fierce Girl Finance. Theme for our conversation was focused around building a reputation through blogging

Reframing how we use social media: Presence + Value + Connection = Heat

Reframing how we use social media: Presence + Value + Connection = Heat

I often chuckle to myself when I see digital marketing ‘gurus’ diss (organic) social media because, they claim, you can’t make sales using the medium. And they’re right, sort of. You can’t. Not directly anyway. It’s not impossible, of course, but it is difficult. The exception

LinkedIn rolls out Newsletters to its members: Game changer for personal branding, or just another shiny new object?

LinkedIn rolls out Newsletters to its members: Game changer for personal branding, or just another shiny new object?

If you've been on LinkedIn in recent days, you will have potentially received a stack of invitations to subscribe to people's newsletters. That's because LinkedIn is opening up access to its newsletter function to its broader base of members. Or, as LinkedIn puts it:

Landing a book publishing deal, unleashing your inner video star, and ‘tapping into the Creator Economy’

Book publishing

Landing a book publishing deal, unleashing your inner video star, and ‘tapping into the Creator Economy’

October, 2021, was an eclectic month on the Reputation Revolution podcast. We kicked off Season 5 of the podcast (episode 205) with ‘three-peat’ guest – Mark Masters from UK-based You Are The Media chatting about the importance of playing the long game. Then, in episode 206, we dissected what’s involved

Human content: take your brand to the next level

We often get hung up in the content game focusing on our customers' challenges and pain-points. And rightly so - being relevant, useful and helpful for our audience is a good thing! But ... it's not the only thing. For many business owners and marketers, content marketing is

The Reputation Revolution podcast is back for Season 5

personal branding

The Reputation Revolution podcast is back for Season 5

My podcast REPUTATION REVOLUTION is back for another season - number five! The mission of the podcast is to help entrepreneurs and leaders build visibility, influence and trust in today's 'reputation economy' ... in a respectful way. Essentially we cover what I believe to be the five

Thought leadership

Leadership content: rocket fuel for your brand reputation

In a previous post, I outlined my ‘Content Groups’ model (above) and explained how it has assisted me in helping marketers, PR people and business owners to clarify their thinking around the content they (want to) produce. {READ THE ARTICLE: Use this ‘Content Groups’ model to help clarify your thinking

Use this 'Content Groups' model to help clarify your thinking around what content to produce

Use this 'Content Groups' model to help clarify your thinking around what content to produce

I've taught the above 'Content Groups' model for many years now and feedback has always been positive in that it's helped marketers, PR people and business owners to clarify their thinking around the content they (want to) produce. I've refined the model

Content strategy vs social media strategy: Which is right for your business?

Content strategy vs social media strategy: Which is right for your business?

Should you be doing a content strategy for your business ... or a social media strategy? A lot of people come to me to say, "Hey, I need a social media strategy, can you help me?" And of course I can help, but then we get to a point:

What can entrepreneurs and marketers learn from the 'Creator Economy'?

Creator Economy

What can entrepreneurs and marketers learn from the 'Creator Economy'?

I see so many business owners tying themselves up in knots when it comes to content and social media. They listen too much to the 'gurus' who peddle *cough, cough* quick fixes and surefire blueprints to stratospheric success (within six weeks!!). They listen to the hype around certain

Don't forget the forerunners to your commercial goals

Want to listen instead? All too often, in a short-term bid to grow sales, score votes or generate donations, we neglect the very things that underpin the achievement of the commercial goals we so desperately seek. For example: 👉 Increased brand recognition and top-of-mind awareness 👉 Enhanced personal or organisational reputation 👉 Growing