General
Rather than always be pushing his promotional message on to people, author and blogger Mark Masters prefers to explore topics and issues by creating content, telling stories and participating on social channels. "Let's talk about it", he says, a nod to his innate curiosity and desire
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Content marketing expert and blogger at Global Copywriting, Sarah Mitchell, believes the thought leaders and thought leadership have reached their sell-by date. Sarah blogged recently: "If you’re selling yourself as a thought leader, you’re already losing audience because we’re all worn out by the phrase. We
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TRANSCRIPTION: Aspiring thought leaders often attend a lot of industry events such as conferences and seminars. But how do you get the most out of these events, over and above from just attending? Here are some suggestions. Cover the event using Twitter. Be in the audience and report on interesting
Thought leadership
Valerie Khoo (pictured) is an author, speaker and multi-passionate entrepreneur with several growing businesses under her belt.She is a prolific content creator who has steadily built her public profile over a period of years by personally engaging with her online community not to mention adding value in the form
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It’s one thing to have a network of professional contacts – friends, peers, and acquaintances that you can call upon for all manner of favours: such as making introductions on your behalf, tipping you in to new business or career opportunities, or simply inviting you to the corporate box to
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Megan Iemma from Tech Coach HQ helps businesses and individuals boost their productivity through the smart use of digital apps, tools and platforms. She's also an Evernote specialist trainer. In this episode of Reputation Revolution, Megan discusses her favourite tools, apps and services suitable for aspiring thought leaders
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Sixty-three per cent of Australian marketers plan to increase their content marketing budget during the next 12 months, according to the 3rd annual Content Marketing in Australia: 2015 Benchmarks, Budgets, and Trends report by the Content Marketing Institute (CMI). However, marketers are still ‘learning the ropes’ when it comes to
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Richard Sauerman aka 'The Brand Guy' uses brand to help companies and individuals create the world they want to succeed in. His mantra: Life begins at the end of your comfort zone! He's the author of the book and blog 'Wake Up Tiger'. In
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Sixty-three per cent of Australian marketers plan to increase their content marketing budget during the next 12 months, according to the 3rd annual Content Marketing in Australia: 2015 Benchmarks, Budgets, and Trends report by the Content Marketing Institute (CMI). However, marketers are still 'learning the ropes' when it
Thought leadership
Brand Quarterly Magazine has just published its 50 Marketing Thought Leaders Over 50 list for 2014.According to Brand Quarterly:"Each of the Marketing Thought Leaders highlighted on this year's list have a wealth of experience and knowledge to share with fellow marketers; and have gained the
Thought leadership
Jeff Bullas is a blogger, author, strategist and speaker who helps companies and executives optimise their online presence with digital and social media marketing. Jeff's blog - JeffBullas.com - clocks up over four million page views a year; his Twitter following numbers over 276,000 and Forbes
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Content marketing might be one of the hot buzz phrases in business circles at the moment but the notion itself – that companies create relevant and interesting content that informs or empowers or entertains their customers – is not new. Founder of the US-based Content Marketing Institute, Joe Pulizzi, often regales people