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Caroline Childerley describes herself as "three parts woman, one part gin". It's an apt description - she's following her passion and turning her love of all things gin into a personal brand-based media property called The Gin Queen. In this interview with Trevor Young,
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The Edelman Trust Barometer is a worthwhile research report released annually. Simply, it 'takes the pulse of the people' in terms of whom we trust, and how much we trust them when it comes to business, government and the media. The global report is broken up into regions
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NOTE: I WROTE THIS ARTICLE EARLY IN 2012 - WHILE SOME POCKETS OF BUSINESS HAVE PROGRESSED DOWN THE CONTENT PATH, THE SENTIMENT OF THE ARTICLE STILL RESONATES TODAY, 3 YEARS LATER: WHAT DO YOU THINK? While corporate Australia gets hung up on the tactical aspects of social networking sites such
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We live in an on-demand ‘opt-in’ world. People are increasingly shunning the hype and instead choosing to opt in to those brands and individuals that are relevant to our lives in some way, that deliver value over and above their products and services, that tap into our core beliefs and
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We live in an on-demand ‘opt-in’ world. People are increasingly shunning the hype and instead choosing to opt in to those brands and individuals that are relevant to our lives in some way, that deliver value over and above their products and services, that tap into our core beliefs and
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I recently ran a survey of my readers to try and identify what challenges they were facing ... what pressing marketing/PR issues were keeping them awake at night. And can I say, there's a lot! As you'll see below, while there is a bit of cross-over
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Michelle Gallaher is the Creative Director of The Social Science, a social media advisory firm that specialises in the highly-regulated field of biotechnology and medical science. In this episode of The Reputation Revolution, Michelle chats to Trevor Young about how she made the switch from life sciences to social media
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Michelle McQuaid is a best-selling author, workplace wellbeing teacher and playful change activator. In this chat with Trevor Young, Michelle discusses her journey from a senior corporate marketing role to what she's doing now - helping people discover their strengths, move beyond their fears, and finally discover what
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I'm an unabashed fan of Mark Schaefer and how he goes about his business. If you haven't heard of Mark, he is a globally-recognised author, speaker, educator, podcaster and business consultant who blogs at {grow} – one of the top marketing blogs in the world. He'
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I don't know about you but these days I seem to be getting 'buffeted' from all angles by people trying to sell me stuff. And it's getting worse - the more communications channels that spring up, the louder the hype and the noisier everything
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Darren Rowse has been blogging for over 10 years; his two blogs - Digital Photography School and Problogger - collectively attract some five million unique readers a month, so you could say Darren knows a thing or two about this blogging caper. Oh, and he also publishes books, produces a
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If you own or run a business, or you work in a marketing or PR role as a consultant in an agency or as part of an in-house team, do you mind telling me (anonymously, of course) what you see as the biggest challenges you're facing currently in