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Here are a couple of reality checks for owners and managers of professional services firms and advice-based businesses operating in today's hyper-connected marketplace. One, prospective clients are increasingly checking out you and your people online before committing to doing business with you (indeed, before they even put a
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Here are a couple of reality checks for owners and managers of professional services firms and advice-based businesses operating in today's hyper-connected marketplace. One, prospective clients are increasingly checking out you and your people online before committing to doing business with you (indeed, before they even put a
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LinkedIn is a critical social platform for aspiring thought leaders. Does your LinkedIn profile do the 'professional you' justice? Does your activity on the platform accurately tell your story and build your personal brand? In this Thought leader Thursday episode of Reputation Revolution, Trevor Young discusses the importance
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Mark Masters is the owner of UK content marketing agency, The ID Group; he's an avid blogger and podcaster, and more recently, author of the book 'The Content Revolution'. In this episode, Mark chats to Trevor Young about how creating content for his business led to
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The growth of podcasting shows no sign of slowing down as more and more people (producers and listeners) around the world catch on to the power of audio-on-demand content. It's one thing for an enthusiastic individual to produce a podcast centred around a topic they're passionately
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In this short Thought Leader Thursday episode, Trevor Young discusses whether aspiring thought leaders need their own personal website (with a domain containing their name) or can they get by using their existing business website.
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How many times do you see it - you're on a company's website and while you're there, you check out their blog. Ugh! It looks like an untended garden, unkempt and weed infested. It's got maybe a handful of self-serving articles -
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‘Thought leadership’ can be quite a nebulous concept, says Trevor Young, author, speaker and host of REPUTATION REVOLUTION. In this solo riff, Trevor says simply telling people you’re a thought leader doesn’t necessarily make you one. That said, there’s certainly nothing wrong with aspiring to become a
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Producing content that engages audiences is the critical content marketing challenge currently faced by Australian businesses. According to the just-released Content Marketing in Australia 2016: Benchmarks, Budgets, and Trends Report , 69 per cent of Australian marketers find producing engaging content challenging. Indeed, 84 per cent of those surveyed said their
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It's no secret that a useful, content-rich blog can be super-effective in building visibility and credibility (not to mention traffic, leads and sales) for a business, whether it's large, medium, small or micro. Consider these compelling statistics (sourced from HubSpot via Writtent.com): * Companies that blog
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"Sell the light, not the lightbulb." It's one of my favourite sayings and is super-relevant when it comes to marketing one's brand in today's hyper-connected and information-overloaded environment. The reality is, no-one is interested in your product (lightbulb) - best-selling author David
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What is the number one question advice-based professional services firms need to ask before embarking on a content marketing program? It's breathtakingly basic but unfortunately when it comes to social media and content marketing, staggeringly few businesses actually take the time to ask it, preferring to burst forth