PR Warrior Blog (Page 2)

PR Warrior Blog

Authority brand

The Zone of Influence: Where modern authority brands are built and leveraged

In a recent article, I explored the increasing crossover between the Creator Economy and the Reputation Economy - two powerful forces reshaping how we show up, share what we know, and build credibility, trust and influence in a digital-first world. If you missed it, here’s the quick version: ✅ The

From Instagram Reels to real influence: What trial attorney Jefferson Fisher can teach us about modern authority

Trial attorney Jefferson Fisher didn’t set out to become a content creator. He simply wanted to promote his law firm, so he started making short Instagram videos on what to do after a car accident. But something didn’t feel right. “I realised I wasn’t helping anyone,” Jefferson

Authority brand

Trust Signals: The missing ingredient in your personal brand & authority-building strategy

“How do I build more trust with my audience, especially online?” It’s a valid question, especially as the word ‘trust’ is thrown around with reckless abandon these days in business and marketing circles. We all know that trust is essential for influence, but too often, people default to vague

Creator Economy

Bridging the gap between the Reputation Economy and the Creator Economy (and why it matters)

As the Creator Economy continues to heat up (Goldman Sachs predicts it could reach $480 billion by 2027), those who operate in the ‘Reputation Economy’ are probably wondering what all the fuss is about. Why should I, as a busy solopreneur or founder of a growing expertise-based business, get too

Thought leadership

From philosophy to practice: The first steps to Personal Brand Sovereignty

In a previous article, I introduced the concept of Personal Brand Sovereignty, the idea of owning your identity, your message, and your platform in a digital world that increasingly wants to own you. The response has been positive, both from readers of this newsletter and subsequently, feedback received on social

Personal brand sovereignty

Personal Brand Sovereignty: Own your reputation, shape your narrative, and secure your digital independence

How can we gain cut-through as a credible, independent voice in a world that wants to own and shape us? This is a question that gnawed at me. No doubt, similar sorts of questions continue to run through the minds of entrepreneurs, professional experts and solo practice owners the world

Personal brand sovereignty

How can we gain cut-through as a credible, independent voice in a world that wants to own and shape us?

"How can we gain cut-through as a credible, independent voice in a world that wants to own and shape us?" This is a question that nagged at me for ages. It emerged from the growing frustration that many of us feel when it comes to creating content and

Credible voices are being drowned out - is there a smarter path for real experts and leaders?

Thought leadership

Credible voices are being drowned out - is there a smarter path for real experts and leaders?

Today's online world is a battlefield. Loud, chaotic, unrelenting … polluted by: * Hucksters and braggarts flooding our feeds with empty promises and recycled blueprints. * Attention-hogging pretenders masquerading as thought leaders. * Flashy bro’ marketers peddling fake success stories to sell yet another “secret formula.” It’s ALL TOO MUCH. More

Credible Authority Method

How to build an authority brand that steers prospective clients away from the fakes and the hucksters

As owners of expertise-based businesses, we operate daily in a noisy, digital-first world in which every second man, woman and their dog is staking their virtual claim online. Not only are we competing for people’s attention against a frenzied backdrop of content overload and never-ending social media feeds, we

Influence, consistency and (genuine) thought leadership

Thought leadership

Influence, consistency and (genuine) thought leadership

Talk about influence. Talk about consistency. Talk about (genuine) thought leadership, and the continued evolution of ideas How Seth Godin changed the game, one post at a time. According to the newsletter 'Fair Share', published by the collaborative book publishing company Authors Equity, today marks the day that

Evolving your philosophy and viewpoint over time (includes two real-life examples)

Thought leadership

Evolving your philosophy and viewpoint over time (includes two real-life examples)

Today, I Googled a phrase I use often and up popped an interview I recorded for the Bluewire Media podcast back in 2014. I checked out the show notes from the interview and was interested to see that while some of the ideas I talked about had come and gone

Thought leadership

These three profile-building opportunities are 'right under your nose' - are you missing out?

Okay folks … I’ve got three things for you to think about this week. This is relevant if you’re keen to raise your personal brand visibility, credibility and authority. Let’s unpack them one by one … 1. Newsletter on LinkedIn If long-form written content is something you do as

Are you holding yourself back, and if so ... why?

personal branding

Are you holding yourself back, and if so ... why?

Are you holding yourself back when it comes to putting yourself out into the marketplace - the online world specifically - with a view to building your profile and reputation as a genuine authority in your space? I’ve consulted to and coached hundreds of motivated individuals over the journey

This is powerful: Why looking at your business through the twin lenses of PR and marketing could become a game-changer!

Marketing Communications

This is powerful: Why looking at your business through the twin lenses of PR and marketing could become a game-changer!

I’d like to run a concept by you and it might - just might - change the way you look at how you position and promote your business and professional personal brand. As business owners, we’re told constantly that we have to “do marketing”, but what the heck

Thought leadership

Credibility wins! How to beat the hucksters and wannabes at their own game

In last week’s blog post, I got on my soapbox (metaphorically), raised a pitchfork (still metaphorically speaking!) and let fly about the growing number of braggarts, spotlight seekers and bro’ marketers who are infecting social media. "In an online world increasingly inhabited by grandstanders, wannabes and hucksters, it’

Brand & Reputation

Do you want to give up? I know I sometimes do 😬

In an online world increasingly inhabited by grandstanders, wannabes and hucksters, it’s only natural for credible operators - solopreneurs, founders and professional experts - to shy away from putting themselves out there, creating content, putting forth an opinion, and building a presence in the marketplace. I mean, who wants

Key observations from being on LinkedIn for 20 years

Key observations from being on LinkedIn for 20 years

LinkedIn has just alerted me to the fact I've been a member of the platform for 20 years - wow! You'd have to say a bit's changed. With that in mind, here are some observations, with a bit of spice 🌶️ thrown in for good

How to turn educational content into a marketing weapon for your business

How to turn educational content into a marketing weapon for your business

Many entrepreneurs are thriving in today’s socially-connected economy because they inherently understand how to use education to market their brand and grow their business. One workaround is for brand owners to reframe the way they think about marketing and communications. Your REAL competitors Think about who your real competitors

How to pitch yourself as a credible interview guest on other people's podcasts

Media relations

How to pitch yourself as a credible interview guest on other people's podcasts

If you're an entrepreneur, a subject matter expert or an emerging thought leader, and you're wanting to build your profile and reputation in a way that’s strategic and sustainable, you could do a lot worse than becoming an interview guest on other people’s podcasts.

Brand & Reputation

How to stand out in a crowded field by creating your own lexicon

Back in 2006, the online performance artist, Ze Frank, described ‘brand’ as the “emotional aftertaste” conjured up by a set of experiences. I’ve always loved this definition - it sure beats how academics define brand! Eighteen years later and lo-and-behold, last week I heard Ze Frank’s brand definition

Tread warily folks: People talkin' crap about PR (again!)

Public relations

Tread warily folks: People talkin' crap about PR (again!)

It’s little wonder entrepreneurs professional experts are confused about (a) what PR is, and (b) how it can help them grow their brand and their business, when crap, as outlined below, pops up in people’s social feeds. I recently came across a LinkedIn post written by a so-called

Here are 4 AI tools I can't do without *plus* an AI example that will knock your socks off!

Here are 4 AI tools I can't do without plus an AI example that will knock your socks off!

There’s a lot of AI crap out there - as is the case with every social media channel, the number of AI ‘gurus’ who have popped up is staggering! Of course, the ones to beware of are those promising that AI will generate millions $$$ for your business overnight! Okay,

Use these 10 content 'buckets' to guide your social media efforts (and keep things fresh!)

Use these 10 content 'buckets' to guide your social media efforts (and keep things fresh!)

As business owners, we’ve got to make sure we don’t allow social media to consume us. Not from the perspective of mindlessly doom-scrolling the feed, as addictive as this can be. No, I’m talking about the content side of things i.e. what to post to our

Take Dick Dastardly's advice: “Don’t just stand there, do something!”

Public relations

Take Dick Dastardly's advice: “Don’t just stand there, do something!”

As that once-in-a-generation philosopher and entrepreneur Dick Dastardly once said: “Don’t just stand there, do something!” When it comes to raising one's profile and reputation in a way that’s purposeful and sustainable, I'm all for doing your homework and sketching out a strategic plan

personal branding

Three key attributes of business owners who are nailing their personal brand communications

For years I have worked closely with credible business owners, thought leaders and professional experts, helping them to cut through the noise, grow their profile and their influence, and build their business (and personal) brand. I’ve also interviewed hundreds more for my podcast, and delved into their stories, experiences,