PR Warrior Blog

Mitchell Levy

147 Being seen and being heard as a thought leader with Mitchell Levy

We are in the most dramatic human transformation the world has ever seen. We are currently transitioning from the industrial age to the social age, where technology is getting more advanced by the day, both augmenting and, in some cases, replacing humans. According to global credibility expert MITCHELL LEVY, this

Jaqui Lane

146 Writing your first business book with Jaqui Lane

Share your knowledge, increase your impact and influence by writing and publishing your own business book. Writing and publishing a book is a goal for many aspiring thought leaders, but it requires plenty of planning to ensure you get the most value from your efforts. In this 'from the

Trust and reputation

How to build trust in your business: Take people behind the scenes

VIDEO TRANSCRIPT: Trust or more importantly lack thereof, is a massive issue in this country. Now it's not just businesses and business leaders. We don't trust we hadn't trust politicians, governments, ministers, we don't trust media. We don't even trust

Culture is Everything

145 Evolving your story and message with workplace culture evangelist, Tristan White

Tristan White’s story started like many others. He had a dream to work in a job that inspired him. He didn’t find that job, so he created it. In 2004, The Physio Co (TPC) was born with one team member - just Tristan himself. Since then, TPC has

Trust and reputation

Why leaders need to be actively engaged on social channels

Do you know who should be a company’s biggest champions? Employees, I hear you say. And you’re probably right, but that’s only going to happen if a company has a super-engaged workforce and its employees are actually empowered to share the love via social channels, as well

Jeremy Krause

144 Jeremy Krause on using video to build personal brand recognition and authority

Jeremy Krause drops into the Reputation Revolution virtual studio from Visual Domain, one of Australia's fastest-growing video production companies, to chat all things video marketing. With video expected to form 98 per cent of all global internet traffic by 2020 - and Facebook predicting that 96 per cent

Content marketing

Dissecting the state of content marketing in Australia

This week Andrés López-Varela, Matt Allison and I hosted a live Google Hangout with guests Carolyn Hyams, Peter Gearin and Branka Injac Misic to discuss the state of content marketing in Australia. Here is a video recording of the stream (below) - it's about half an hour long

Content marketing

Dissecting the state of content marketing in Australia

This week Andrés López-Varela, Matt Allison and I hosted a live Google Hangout with guests Carolyn Hyams, Peter Gearin and Branka Injac Misic to discuss the state of content marketing in Australia. Here is a video recording of the stream (below) - it's about half an hour long

General

143: Social media for thought leaders with Kate Ware

When she's not searching for the latest pop-up restaurant or drinking coffee at her favourite Melbourne haunt, Kate Ware helps business owners create digital marketing strategies that sell their products and services and boosts their reputation online. (Disclosure: Kate and I often collaborate on Digital Citizen clients). In

podcast

142 Taming imposter syndrome with Trisha Lewis, communication coach

As a communication coach, Trisha Lewis helps her clients remove barriers to success and unleash their full potential. Part of her role is to help people manage their 'inner critic' and overcome what's known as 'Impostor Syndrome' Trisha describes Impostor syndrome as an irrational

podcast

142 Taming imposter syndrome with Trisha Lewis, communication coach

As a communication coach, Trisha Lewis helps her clients remove barriers to success and unleash their full potential. Part of her role is to help people manage their 'inner critic' and overcome what's known as 'Impostor Syndrome' Trisha describes Impostor syndrome as an irrational

Uncategorized

How to gather insights for your content marketing for PR program

Any time you embark on a content marketing for PR plan, it’s advisable to start watching and listening to what’s going on in and around your virtual world. Not just a cursory scan of the interwebs: I’m talking full immersion and discovery. The goal here is to

podcast

141 Achieving a return on your intellect with Ronan Leonard

Ronan Leonard works with professional experts and thought leaders to get the most out of their ideas and intellectual property. More specifically, through his business Eccountability, he helps people create global online virtual mastermind groups. Part of Ronan's process is to people how to find their niche '

Content marketing

How to develop a narrative for your business

Businesses and organisations today need a consistent narrative - that is, the story you want to tell the world. I call it your 'panorama'. I explain more in the quick video. VIDEO TRANSCRIPT: What is your panorama? This is the unbroken view of your brand story. To me,

podcast

140 The thought leader advantage with Trevor Young

‘Thought leadership’ can be quite a nebulous concept. Simply telling people you’re a thought leader doesn’t necessarily make you one. That said, there’s certainly nothing wrong with aspiring to become a thought leader in your industry, profession, discipline or community. To become a thought leader today, you

Thought leadership

139: Commercialising your personal brand with Mary Henderson

Mary Henderson is a personal branding specialist based in Melbourne, Australia. She helps coaches, consultants, business owners and corporate executives define their personal brand and convert their expertise into a business solution that solves a complex problem. In this wide-ranging chat with my good self, Mary touches on: * Building a

Uncategorized

What's your 'one kick'?

So many lessons for business professionals in this one Bruce Lee quote: "I fear not the man who has practised 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times." In terms of social media and content marketing, there's

podcast

138 From employee to entrepreneur with Steve Glaveski

Technology is enabling more and more thought leaders to turn their knowledge, expertise, ideas and insights into bona fide businesses. Often times they're making the jump from the corporate cubicle into full-blown entrepreneurship. And it can be scary! In this episode, I chat with Steve Glaveski who is

Uncategorized

LinkedIn Live is coming: what does it mean for your business?

We welcome the news that LinkedIn is finally onboard the video live-streaming train. The announcement yesterday of its new live-streaming service - LinkedIn Live - immediately got me thinking of the raft of opportunities it will provide businesses large and small, nonprofit organisations, professional experts and thought leaders, once it

Matt Desmier

137 The curious world of Matt Desmier: assets, people and networks

Matt Desmier describes himself as a "branding chap", "competent conference and event speaker", "connector of dots" and "consummate networker". Many moons ago Matt trained as a designer, spending five years at one of the world’s best specialist art schools where he

Brand & Reputation

How owned media can help protect your brand when a crisis hits

In the video below I explain how building a strong owned media foundation can help your brand during a crisis. TRANSCRIPT: Having a strong owned media presence and having built an audience over a period of time can really play into your hands if your brand takes a reputation hit

Uncategorized

Are we seeing a return to community? I hope so. Here is what it looks like in real life.

The early heady days of social media (circa 2009-2012) were characterised by a genuine sense of community. This was an era when social media truly was social, and activity on channels such as Twitter and Facebook often acted as a precursor to offline meetups and coffee catch-ups that in turn

Content marketing

Building a base of authentic communications for your brand

In the video below I explain the concept of my marketing communications pyramid. TRANSCRIPT: Okay, this is how it works, and you don't have to agree with me, this is just the way I think about things. I don't care what size brand you are really,

Content marketing

Building a base of authentic communications for your brand

In the video below I explain the concept of my marketing communications pyramid. TRANSCRIPT: Okay, this is how it works, and you don't have to agree with me, this is just the way I think about things. I don't care what size brand you are really,

Heath Evans

136 Belief, connection and leadership with Heath Evans, altMBA coach

Heath Evans is Marketing and Communications Manager at the Melbourne Accelerator Program (MAP) at University of Melbourne. He's also a coach at Seth Godin's altMBA, and co-founder of one of Australia's leading providers of personalised sports trading cards, Future Talent. With a background in