Trevor Young

Establish your voice

191: Thought leadership marketing and doing the 'deep work' with Lacy Boggs

In this episode of the Reputation Revolution podcast, Trevor Young talks to content marketing strategist Lacy Boggs about thought leadership marketing and why it's important for business leaders to make the time and space to do the deep work.

Uncategorized

190: How to use FOMO marketing to build your personal brand with May King Tsang

In this episode of the Reputation Revolution podcast, Trevor Young talks to the queen of FOMO marketing, May King Tsang, about FOMO marketing for personal branding.

Thought leadership

Here are eight ways business leaders can help humanise their corporate brand

Marketing in 2022 and beyond will not be about the number of Twitter followers or Facebook likes you have, or the really cool app you develop, or the YouTube video you produce in the hope it will “go viral”. Of course these are nice tangible measures to show off in

Establish your voice

189: Unleashing the power of audio content with podcasting expert, Kellie Riordan

Reputation Revolution #189: Trevor Young talks audio content with Kellie Riordan, podcasting expert and founder of podcasting consultancy, Deadset Studios.

Establish your voice

188: How to build your personal brand using video storytelling with Jonathan Creek

For episode 188 of Reputation Revolution, Trevor Young speaks with viral video expert Jonathan Creek about how to build your personal brand and establish thought leadership using video storytelling.

Commentary on trends

EP 187 - The building blocks of thought leadership marketing with Andy Crestodina

In this episode of Reputation Revolution, Orbit Media's Andy Crestodina discusses thought leadership marketing, blogging and SEO for personal branding.

Extend the reach of your voice

EP 186 How to create and launch a course, membership or group coaching program in under 60 days with Jenna Soard

In this episode of the Reputation Revolution podcast, Trevor Young, chats with branding expert Jenna Soard about how to create and launch a course or group coaching program in under 60 days.

Establish your voice

EP 185 The business of influence with Gavin Heaton, InfluencerActive

Trevor Young talks to digital pioneer Gavin Heaton about his new venture InfluencerActive, as well as things related to being a genuine B2B influencer.

Uncategorized

Clubhouse is hot. Should you bother?

I hosted my first Clubhouse room the other day alongside my good friend, brand strategist Kate Ware. It came after after spending many weeks dipping in and out of the social audio platform, and very much in line with my attitude of "just jump in and have a crack&

Uncategorized

#BeforeThePitch: How PR-driven content can help improve sales for your business

All too often, in a short-term bid to win customers and grow sales, we neglect the very things that underpin the achievement of the commercial goals we so desperately seek. For example: * Increased brand recognition and top-of-mind awareness * Enhanced personal or organisational reputation * Growing influence and authority in the marketplace

Case Study

CASE STUDY: How B2B technical writer John Espirian built a personal brand that's known, liked, trusted, and talked about in a positive way in the marketplace

Learn how B2B technical writer and LinkedIn expert, John Espirian, built visibility, influence and trust for his personal brand.

Establish your voice

EP 184 From brain to book in 90 days: cementing your authority - with book coach, Kath Walters

Trevor Young talks to business writing specialist and book coach Kath Walters about her 5 step,90 day process to get your ideas on the page and in the world.

personal branding

In praise of personal branding photography

A few weeks back I primped and preened for a new set of 'personal brand' photographs that I will be rolling out across multiple mediums over the coming year or so. I mean, I had a whole new set of black t-shirts I needed to show off, why

Establish your voice

EP 183 How to increase your professional value with Sarah Makris, leadership communications coach

Trevor Young chats to leadership communications coach, Sarah Makris, about increasing one's professional value through strategic personal branding.

Earned media

Five reasons why content should be the driving force of PR today

Credible content, in its many and varied formats, is central to the success of any PR and communications program, writes Trevor Young.

Uncategorized

Here's a great example of an engaging LinkedIn micro-story

Matt Desmier is one of my favourite people on LinkedIn. He's a funny fella. He's also incredibly insightful and genuine. He's curious, interesting, and very open with his stories and ideas. And, most importantly, he has an uncanny knack for stopping you in your

Reputation Revolution podcast

EP 182: From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpful

In this week's episode of Reputation Revolution, author of Content DNA, John Espirian, unpacks his personal branding journey, explaining how he went from an unknown B2B technology writer to a high-profile LinkedIn expert who has successfully managed to differentiate himself from his competitors in the marketplace. { N.B.

Reputation Revolution podcast

EP 181 Building a credible thought leader brand: why clarity, content, consistency & community matter

Welcome to the podcast's season 4 opener in which I outline the importance of clarity, content, consistency and community when building a credible thought leader brand. This episode is designed to set the scene for the year ahead. I place emphasis on the power of consistency when it

Extend the reach of your voice

Want to build your personal brand using live streaming? Why not create a regular show?

First we had the blog, which gave individuals the ability to publish their own online publication ... for free! Of course, blogging technology has improved immensely from those early days 20+ years ago, in turn giving businesses and individuals a terrific platform from which to build an audience directly. Then podcasting

Trust and reputation

Trust takes a hammering in a turbulent year, but rebounds strongly in Australia

Global PR firm Edelman has released its new Edelman Trust Barometer research report, which measures the levels of trust people have in the institutions of business, government, NGOs and the media. As you'd expect, after the year in which countries around the world were ravaged by COVID-19, trust

Brand & Reputation

The knock-on effect of a strong and trusted reputation

In order to thrive and prosper in today's connection economy, companies, nonprofit organisations, government agencies and personal brand-based businesses need to establish, build, enhance and safeguard a reputation that's both recognised and respected. They also need to have a trusted brand that stands out amongst the

Public relations

There's more to PR than getting your name in the press

What the heck is PR? I bet if you asked 20 people in the street what PR is, you’ll get 20 different answers. Actually, no, scratch that. You’d probably get variations of the one answer that goes something like this: “PR is about getting your name in the

Reputation Revolution podcast

178: Creating a support team for your personal brand | PLUS The Social Revolution's Tino Ho discusses CEOs and social media

In this, the final episode for 2020, I dig into how I work with clients to get the ideas and insights out of their heads and into the various content formats for their audience to consume. Plus I explain the importance of creating a team to support your personal branding

Establish your voice

Want to write articles but don't want to start a blog?

I come across many business leaders and professional experts who want to write articles, but are not real keen on starting a blog on their personal or company website. I get it. Starting and maintaining a blog takes a lot of effort. Is there another way? There sure is. It&

personal branding

177: Creating authentic video content in professional services | CASE STUDY - Pat Mannix, Paris Financial

This week's episode of the REPUTATION REVOLUTION podcast is a case study feature on Pat Mannix, a partner in the Melbourne-based accounting firm, Paris Financial. Pat is the Small Business Tax Champion. He uses video to share value with his target audience, the small business community. Pat'