Become Your Own PR Machine podcast
If you're a solopreneur or you run your own growing business and employ people, this episode of the BECOME YOUR OWN PR MACHINE podcast will resonate! My message to you is this: PR is more important than ever for your business. Let's face it, your prospective
personal branding
In this episode of the Reputation Revolution podcast, I sit down with profit strategist and business growth expert, Alicia Edgar. We delve into the the role automation plays in scaling businesses while freeing up entrepreneurs' time and reducing their workload. The following topics are covered in this interview: Introduction
podcasting
When it comes to producing a podcast for your business or personal brand, one of the key early decisions you'll need to make is which format you're going to run with. There are five main podcast formats to consider, which I explain in more detail below.
Reputation Revolution podcast
👇 [ MAKE SURE YOU CHECK OUT THE ACTION ITEMS AT THE END OF THIS ARTICLE ] 👇 You've built a strong profile and reputation in the marketplace - you're a recognised domain expert and/or bona fide thought leader in your field. Now, how are you going to capitalise
Become Your Own PR Machine podcast
Welcome to another thought-provoking episode of "Become Your Own PR Machine." In this episode we dig into the topic of developing a PR mindset, and ask the question: Is this the 'secret sauce' of marketing? As businesses grapple with the mammoth task of making their mark
![Reach is great, but is it the best metric to be focusing on? [Quick case study]](/content/images/size/w600/2026/02/going-viral.png)
Uncategorized
On LinkedIn (indeed, most social channels) there's an obsession with audience reach. I get it, we've all fallen foul of this vanity metric at some point. But unfortunately, when we focus on pure reach, it can sometimes blind us to what's really important, and
![Building a one-person enterprise around your knowledge, skills & expertise [CASE STUDY]](/content/images/size/w600/2026/02/jackie-goddard-pr-warrior-banner.png)
personal branding
The road to establishing and running a sustainable business off the back of your personal brand can be a long and winding one. For some people, they have a simple offering that quickly hits the mark with those in their desired target audience. Often, these people go from a business
Become Your Own PR Machine podcast
One of the key foundational activities of PR is to build the base of communications for our brand and our business. In the previous episode of the BECOME YOUR OWN PR MACHINE podcast, I unpacked my 'Marketing Communications Pyramid', which is anchored by owned media and social media.
personal branding
In this solo episode to kick off season 8 of the podcast, I set the scene for what's to come on the Reputation Revolution. There's been a shift in focus on what topics we cover on the show. There's a clue in the change
Become Your Own PR Machine podcast
In this episode of the BECOME YOUR OWN PR MACHINE podcast, I unpack what I call my 'Marketing Communications Pyramid'. This is a framework I've used for years to break down the various elements that make up the marketing mix; I do this so I can,
Thought leadership
How do you build your profile and reputation in a way that's strategic, sustainable and respectful? It's called a body of work, and this is what it looks like in action ... ►► Conversation by conversation. ►► Coffee catch-up by coffee catch-up. ►► LinkedIn connection by LinkedIn connection. ►► Helpful tip
Become Your Own PR Machine podcast
PR is a weapon, but only if you understand how to harness its power for the benefit of your business, cause or issue! But first, let's get down to basics. I spend this episode of the BECOME YOUR OWN PR MACHINE podcast, unpacking the concept of public relations,