Trevor Young - PR Warrior Blog (Page 7)

PR Warrior Blog

Trevor Young

Thought leadership

Learn how to become a credible, influential voice in your industry

We live in a world where virtually anybody can create content, become their own media channel, get attention, build an audience, and profit from the personal brand they build. There is an abundance of easy-to-use technology (tools, apps and platforms) to help us on our content journey. Plus, we have

Here are 11 ways content fuels the effectiveness of PR

Content marketing

Here are 11 ways content fuels the effectiveness of PR

Want to listen instead? If PR was a human body, content would be the blood because it keeps everything working. Content plays an integral role across the spectrum of today’s PR efforts. In a PR context, content can help a business or organisation: 1. Attract attention and engage people

203: Season 4 Finale (Part 1) - Lots of personal branding gold, what did you miss?

203: Season 4 Finale (Part 1) - Lots of personal branding gold, what did you miss?

Welcome to part one of this special episode - the finale to season 4 of the Reputation Revolution podcast. In this episode I take a look back at the first half of episodes from season 4, including interview snippets from the likes of: * Author and LinkedIn expert, John Espirian * Leadership

Why I use Riverside to record my podcast (and video) interviews

Why I use Riverside to record my podcast (and video) interviews

I want to share with you my favourite tool when it comes to recording audio and video for my podcast Reputation Revolution. I've used a lot of online tools over the journey to record interviews virtually with my expert guests. I've done the straight Zoom thing,

202: Why leaders should stand up, stand out and be social, with Roger Christie, Propel Group

Thought leadership

202: Why leaders should stand up, stand out and be social, with Roger Christie, Propel Group

The argument for entrepreneurs, leaders and senior executives to be active on social media is very, very solid. Indeed, there is no shortage of research to back this up. We've discussed the case for 'social leadership' a number of times on the podcast, most recently with

In praise of podcasting ... some thoughts after producing 200+ podcast episodes

personal branding

In praise of podcasting ... some thoughts after producing 200+ podcast episodes

I recently published the 200th episode of Reputation Revolution, my podcast about personal brand influence and how to build a thought leader brand in today's 'reputation economy'. As I reflect on my journey producing Reputation Revolution, a few things jump out at me about the fantastic

201: Magnifying your message in today's multi-channel world with Jane Tabachnick

Reputation Revolution podcast

201: Magnifying your message in today's multi-channel world with Jane Tabachnick

Cutting through the online noise and resonating with your story and your message is one of the biggest challenges facing purpose-driven entrepreneurs and thought leaders today. Building and communicating with a growing audience often requires a strategic, multi-channel approach: one that's creative, authentic and consistent. Today's

How to use Twitter to build influence

How to use Twitter to build influence

If you want to build a credible and influential voice in your industry, then chances are you need to use Twitter in a purposeful and strategic way. Welcome to the social fireside chats with the PR Warrior (that would be me!). In this video, I chat all about Twitter, and

200: From outsider to industry leader in 4 years - how Steve Vallas became a key player in Australia's emerging Blockchain sector

personal branding

200: From outsider to industry leader in 4 years - how Steve Vallas became a key player in Australia's emerging Blockchain sector

🎉 Welcome to episode 200 of REPUTATION REVOLUTION, the podcast dedicated to helping entrepreneurs and leaders build genuine personal brand influence ... in a respectful way 🎉 The legendary actor Al Pacino once said: "You’re only as good as the chances you take." It's a great quote, and

Podcasting, and the creative ways brands can use audio content

Podcasting, and the creative ways brands can use audio content

Audio content is thriving and it’s here to stay! Here are some of the ways individuals and businesses can use audio content creatively in their communications.

Extract value from your voice

199: How to commercialise your expertise with online business strategist, Susanna Reay

In this episode of the Reputation Revolution podcast, Trevor Young chats to online business strategist Susanna Reay about how creative entrepreneurs can extract the value from the profile and reputation they've built in the marketplace.

The power of a dynamic branded digital newsroom

Maintaining a content-rich blog is one of the more powerful public relations tactics a business or organisation can implement. But maintaining a dynamic branded digital newsroom can be an equally smart move from a communications perspective. What is a digital newsroom? A digital newsroom — also known as an online newsroom

198: How to generate positive press coverage with veteran journalist & editor, Darren Slade

Bournemouth Echo

198: How to generate positive press coverage with veteran journalist & editor, Darren Slade

In this episode of the Reputation Revolution podcast, Trevor Young talks to group business editor of the Bournemouth Echo, Darren Slade, about how to generate positive press coverage to boost your professional profile and enhance your credibility and authority.

There are strong reasons to start a blog for your business ... and a few reasons why you shouldn't!

There are strong reasons to start a blog for your business ... and a few reasons why you shouldn't!

Blogging might not be sexy, but it still provides businesses, organisations and individuals with an incredible opportunity to build visibility, influence and trust in the marketplace.

197: How to create change by building a movement with Jane Evans from Uninvisibility

197: How to create change by building a movement with Jane Evans from Uninvisibility

In this episode of the podcast, Trevor Young talks to advertising extraordinaire Jane Evans, founder of Uninvisiblity - a ground-breaking moment and agency for mid life women.

196: How to build your reputation through writing with Sarah Mitchell

Thought leadership

196: How to build your reputation through writing with Sarah Mitchell

In this episode of the Reputation Revolution podcast, Trevor Young, PR Warrior talks to copywriter and content marketing strategist, Sarah Mitchell about building reputation and authority through writing for an online audience.

Thought leadership

Building a trusted personal brand is like banking a pension for your future

The professional reputation you spend years building can be seen as a pension that continues to pay dividends as you enter the latter stages of your career.

195: How social media can make you a better leader, with Damian Corbet

195: How social media can make you a better leader, with Damian Corbet

In this episode of the Reputation Revolution podcast, the PR Warrior Trevor Young interviews Damian Corbet about social leadership and why leaders need to embrace the social age.

How to use content to grow your sphere of influence

How to use content to grow your sphere of influence

Publishing high-quality, relevant content can be a powerful way for a company, organisation or individual to build and maintain authority. And with authority comes influence.

Establish your voice

194: Unpacking Stephen Waddington's thought leader journey

In this episode of the Reputation Revolution podcast, the PR Warrior Trevor Young chats with Stephen Waddington, PR and communications expert and founder of UK professional advisory firm Wadds Inc. This conversation covers Stephen's personal branding story and the many elements that have contributed

There are different types of content: mix 'em up!

There are different types of content: mix 'em up!

I spent chunks of last week collaborating with Mark Masters on his terrific You Are The Media Month of Learning initiative (see full calendar of activity here). Basically, it's a month long program of learning featuring different presenters/teachers each week, with interactive study groups and Q&

Extend the reach of your voice

193: How Mark Schaefer has evolved his personal brand over time (part 2)

In this episode of the Reputation Revolution podcast, the PR Warrior Trevor Young chats with best-selling author Mark Schaefer about how he has evolved his personal brand over time.

The power of vulnerability in personal branding

personal branding

The power of vulnerability in personal branding

Showing vulnerability in the content we produce is a brilliant way to effectively connect emotionally with our audience. Here are some real-life examples of what that looks like.

Extend the reach of your voice

192: How to build momentum for your ideas with best-selling author, Mark Schaefer

In this episode of Reputation Revolution, Trevor Young talks to best-selling author Mark Schaefer about 'Cumulative Advantage', and how to build momentum for your ideas!

authentic communication

How Alan and Emily Braithwaite build online brand visibility in a genuine and respectful way

Late last year I had the pleasure of chatting with Alan and Emily Braithwaite from Yellow Tuxedo, an online visibility consultancy based in the UK. They run several other businesses too, and have a young family. Busy, busy people! (You can listen to the interview with Emily and Alan here