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Okay, this is anecdotal but borne of years of active 'in the trenches' Twitter service plus keen observation of other people's activities on the social platform. Here's the thing. I quite regularly hat-tip businesses on Twitter. That means that out of the blue, I
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TRANSCRIPTION: Do you want to start blogging but you're not really sure at this point in time that you want to go to the trouble of setting up a blogging platform such as Wordpress or Typepad? Then why don't you take a look at LinkedIn'
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Following the success of my first PR Warrior Content Marketing Bootcamp in July, I thought I'd saddle up again! My next bootcamp event will be held in Melbourne on the morning of Friday, October 3 (early bird tickets available until 24/09/2014). We'll be covering:
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The Victorian chapter of the International Association of Business Communicators (IABC) recently held an interactive panel session around the theme Pro Vs Amateur: Who wins in the content creation stakes? I sat on the panel along with popular blogger Nicole Avery from Planning with Kids (pictured below), and digital consultant,
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TRANSCRIPTION: Despite popular belief Twitter is home to some of the sharpest minds on the planet. People who are thought leaders in their space, points of reference for their industry. But thought leaders aren't just smart people, they're smart people who read. They go to conferences,
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I was recently interviewed by my good mate Jim Stewart for MYOB's podcast series The Savvy Accountant. { DISCLOSURE: I do advisory work with MYOB and also write for the company's blog } While The Savvy Accountant podcast is aimed at accounting practices, the content is still highly
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I had the pleasure last week of participating in a robust panel discussion in Queensland along with Tim Eldridge (business and brand development consultant), Ralph Barnett (Creative Director, SapientNitro) and MC/host, the most awesome Cat Matson. The event was part of the Networx Brisbane marketers' meetings series, and
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Steve Sammartino epitomises today's forward-thinking, tech savvy 'new' thought leader. His 'Startup Blog' attracts a monthly audience of over 30,000 and has been a catalyst for where Steve finds himself today - he's a consultant and adviser, speaker on the technology
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Improve your professional career in 20 minutes per day. Or if you prefer … 140 minutes across the week. C’MON, YOU CAN DO IT! “What the heck can I do in 20 MINUTES a day that will improve my professional lot in life?” I have two words for you. 1.
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Authenticity. It’s a word we hear often when it comes to blogging and social media. It seems weird, doesn’t it? We’re human, right? Aren’t we authentic? Well, yes – and no. Here’s the thing. Some professionals create personas – false public images of themselves – in order to
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Thanks to breakthroughs in technology, it's never been easier to publish your own book and have it available for purchase anywhere in the world. Joanna Penn is a London-based (but location-independent) New York Times best-selling author, speaker, blogger, podcaster and micro-publishing entrepreneur; she has written seven fiction and
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Steve Sammartino holds court at his book launch. PIC: Josh Rowe I've been blessed and humbled to attend not one but two book launch events this past week (and no, I don't work for a publisher - this is not a weekly occurrence for me!). Why