Trust and reputation
Global PR firm Edelman has released its new Edelman Trust Barometer research report, which measures the levels of trust people have in the institutions of business, government, NGOs and the media. As you'd expect, after the year in which countries around the world were ravaged by COVID-19, trust
Edelman Trust Barometer 2020
Ethical drivers are three times more important to company trust than competency, according to the newly-released 2020 Edelman Trust Barometer (Australia) research report. According to Edelman: For 20 years, the Edelman Trust Barometer has gauged trust by asking: “How much do you trust this institution to do what is right?
Content marketing
A strategic PR program should provide a business or nonprofit organisation with a solid foundation from which it can functionally operate more effectively in other areas. Take sales and marketing, for example. If people need to be educated about your product, service or cause before they are willing to commit,
Trust and reputation
VIDEO TRANSCRIPT: Trust or more importantly lack thereof, is a massive issue in this country. Now it's not just businesses and business leaders. We don't trust we hadn't trust politicians, governments, ministers, we don't trust media. We don't even trust
Trust and reputation
Do you know who should be a company’s biggest champions? Employees, I hear you say. And you’re probably right, but that’s only going to happen if a company has a super-engaged workforce and its employees are actually empowered to share the love via social channels, as well
Anchor
We are loving the concept of ‘social reporting’ here at Digital Citizen. Social reporting is where a brand engages someone to create content in real-time, that tells their brand story in different and interesting ways. For example, they might: * live-stream from a company event, * tweet a public announcement by the
Bamboo HR
The content you publish, distribute and amplify can have a huge impact on the degree of visibility your brand has in the marketplace or community in which you operate. But you need to be strategic about it. For inspiration, check out Lee Odden and the crew from Top Rank Marketing,
Content marketing
The ability today for companies and organisations of any size to publish their own content, in effect becoming their own media channels, is such a powerful proposition, it never ceases to blow me away. Unfortunately though, precious few marketers, PR pros and business owners are taking full advantage of the
blogging
At the heart of a robust public relations program beats five foundational elements that, when combined strategically, are critical to the ongoing reputational health (and success) of any business, government body or nonprofit organisation. I call them PR’s VITAL signs, and they are: Visibility Influence Trust Advocacy Leadership In
Trust and reputation
Australians' trust in business, media, government and NGOs is down across the board. This is the first time all four institutions have declined in trust in the one year, and the shocks don't stop there. According to new research released by PR giant Edelman, non-establishment voices are