Authority brand
Why is it that some people manage to build large online followings but can't sustain the hype and buzz over time? It’s because they got things arse-about: They invested heavily in their personal brand before building the reputation to support it, and eventually, the gap between the
Authority brand
“Clear Eyes. Full Hearts. Can’t Lose.” These six words play an integral role before games played by the Dillon Panthers in Friday Night Lights, the television series set in a small Texas town where high school football isn’t a pastime, it’s everything. Every Friday night, the entire
In a previous article I unpacked a concept I call Micro-Acts of PR, or MAPRs, explaining how small moves can build big reputations over time. In this issue, I want to show what that looks like in action and in doing so, reinforce a tactic we all know about but
Public relations
“The podcast appearance this month might lead to your dream client… next year.” I love that line from Ellen Donnelly, publisher of The Ask newsletter - it’s bang on! Why? Because it perfectly sums up how visibility, trust, and reputation actually work today. To be fair, it’s the
Thought leadership
You have the expertise. The track record. The ideas that capture people’s attention. The insights that could shift conversations and open doors. But none of it matters if you’re standing in the margins, hidden largely from public view. You’re a credible professional, a solo practice owner or
Thought leadership
You’ve been putting in the work - showing up consistently, posting regularly, sharing insights - in an attempt to raise your professional profile and build your presence online. But the opportunities you expected - the inbound inquiries, the quality clients, the meaningful partnerships, the podcast interviews - aren’t
Authority brand
When it comes to building personal brand authority, it’s common to assume you need to always be publishing original ideas - crafting bold opinions, staking contrarian positions, and ‘owning’ a distinctive point of view in the marketplace. And it’s a fair assumption. That pathway works. But it’s
Thought leadership
Here are a couple of timely reminders regarding how we communicate our business and personal brand, plus a shift in vibe for LinkedIn: Can we fall back in love with the platform? And for added spice, are we seeing a shakeout of email newsletters? Let’s get into it! 1.
Thought leadership
Philip Seymour Hoffman never abandoned the small stage. Even after winning an Academy Award and becoming one of the most respected actors of his generation, he kept showing up in Off Broadway and even Off, Off Broadway productions. He became a key member and director at the LAByrinth Theater Company,
Thought leadership
You can be brilliant at what you do and still remain invisible. Every industry has its unsung heroes - the battle-hardened consultants who quietly deliver exceptional results, the entrepreneurs whose ideas and insights have the potential to reshape an entire sector, the advisors whose depth of knowledge runs circles around
Thought leadership
Everyone talks about consistency when building a professional presence. "Post regularly," they say. "Stick to a schedule." "Show up every day." But here's the problem: most people think consistency means publishing frequency. They're measuring the wrong thing. Publishing regularly does
Thought leadership
I recently published an article unpacking earned media, explaining why isn’t just PR buzz anymore, and how it has become one of the most powerful trust signals you can have. But what does earned media look like in action? Glad you asked :) Something happened to me this week that