Thought leadership
If you're serious about building a credible thought leader brand that helps you generate sustainable 'heat' and momentum in the marketplace, then you're going to need to get on top of your PR and communications. Today's communications palette (pictured above) runs both
Thought leadership
In a world where every second person and their dog proclaims to be a thought leader, I love it when I come across individuals who are genuinely putting it all out there: exploring ideas in public, provoking thought, sparking conversation and igniting debate around topics and issues that they (and
Thought leadership
We recently covered on the REPUTATION REVOLUTION podcast the vexed question: Personal brand versus business brand - which one should we focus on? In this episode, we tackle an equally common question: What’s the difference between subject matter experts and thought leaders? To help me dig deeper into this
Thought leadership
Being seen as a credible expert or thought leader in today’s ‘reputation economy’ brings with it a raft of benefits and opportunities potentially closed off to those leaders and professionals who are hidden from view, the ‘best kept secret’ in their industry. People who understand this dynamic have hit
Thought leadership
Building (and sustaining) a credible personal brand, one that lifts your profile and elevates your professional standing in the marketplace, doesn’t just happen by itself. It takes serious time and effort over and above your ‘day gig’, not to mention some savvy planning, a strong dose of persistence and,
Thought leadership
In a previous post, I outlined my ‘Content Groups’ model (above) and explained how it has assisted me in helping marketers, PR people and business owners to clarify their thinking around the content they (want to) produce. {READ THE ARTICLE: Use this ‘Content Groups’ model to help clarify your thinking
Thought leadership
We live in a world where virtually anybody can create content, become their own media channel, get attention, build an audience, and profit from the personal brand they build. There is an abundance of easy-to-use technology (tools, apps and platforms) to help us on our content journey. Plus, we have
Thought leadership
The argument for entrepreneurs, leaders and senior executives to be active on social media is very, very solid. Indeed, there is no shortage of research to back this up. We've discussed the case for 'social leadership' a number of times on the podcast, most recently with
Thought leadership
In this episode of the Reputation Revolution podcast, Trevor Young, PR Warrior talks to copywriter and content marketing strategist, Sarah Mitchell about building reputation and authority through writing for an online audience.
Thought leadership
The professional reputation you spend years building can be seen as a pension that continues to pay dividends as you enter the latter stages of your career.
Thought leadership
Marketing in 2022 and beyond will not be about the number of Twitter followers or Facebook likes you have, or the really cool app you develop, or the YouTube video you produce in the hope it will “go viral”. Of course these are nice tangible measures to show off in
Thought leadership
Today’s marketplace is crowded, noisy, interactive, multi-channel. Standing out and resonating with your story and your message has never been more challenging. But if you’re an aspiring thought leader – a business or practice leader, a change agent, social entrepreneur or professional subject matter expert; if you have a