Thought leadership

A collection of 86 posts

Thought leadership

Becoming an influential 'go-to resource' in your chosen field

Ed Charles from digital marketing consultancy Tomato Media has carved out a reputation as an authority on the ins-and-outs of Melbourne's 'foodie' scene. A former journalist turned magazine publisher (and later food blogger), Ed has over the past 10 years used blogging, Twitter, Facebook plus a

Thought leadership

Why building a platform is critical for the success of your personal brand

If you’re going to build your personal profile and reputation as an authority in your particular field, then you'll need a platform from which to help you increase your visibility and deepen the connection you have with your audience. But first, what are the differences between being

Thought leadership

Should we kill off 'thought leadership'? A discussion with Sarah Mitchell about thought leaders, innovators, pioneers and trailblazers!

Sarah Mitchell is the head of strategy at Lush Digital Media. She won't like me saying this, but I consider her a thought leader in the area of content marketing. Why won't Sarah be impressed? Because she recently wrote a blog post entitled 'Content Marketing:

Thought leadership

How entrepreneur Valerie Khoo leverages the power of social media and content marketing to build her brand and her business

Valerie Khoo (pictured) is an author, speaker and multi-passionate entrepreneur with several growing businesses under her belt.She is a prolific content creator who has steadily built her public profile over a period of years by personally engaging with her online community not to mention adding value in the form

Thought leadership

Brand Quarterly Magazine announces its 50 Marketing Thought Leaders Over 50 List

Brand Quarterly Magazine has just published its 50 Marketing Thought Leaders Over 50 list for 2014.According to Brand Quarterly:"Each of the Marketing Thought Leaders highlighted on this year's list have a wealth of experience and knowledge to share with fellow marketers; and have gained the

Thought leadership

How Jeff Bullas built a global personal brand through blogging and social media

Jeff Bullas is a blogger, author, strategist and speaker who helps companies and executives optimise their online presence with digital and social media marketing. Jeff's blog - JeffBullas.com - clocks up over four million page views a year; his Twitter following numbers over 276,000 and Forbes

Thought leadership

The power of writing with an 'undiluted voice' (interview with Ann Handley, author of Everybody Writes)

Ann Handley is all about empowering people to become better writers in a marketing context. Ann (above) is the Chief Content Officer of the 40-person education and training business Marketing Profs and the co-author (along with CC Chapman) of Content Rules, one of the early 'bibles' of this

Thought leadership

A world gone social with business leadership experts, Ted Coiné and Mark Babbitt

Ted Coiné and Mark Babbitt are authors of the new book - 'A World Gone Social: How Companies Must Adapt to Survive' - plus they run a multi-author leadership blog called Switch & Shift, which attracts close to a million readers a year. In this episode of the

Thought leadership

How Sean Callanan uses podcasting and social media to grow his profile and influence in digital sport

Self-confessed sports geek Sean Callanan is a perfect example of how someone with passion and expertise can strategically use social media and online publishing platforms to leverage themselves into a bigger game. It wasn't all that long ago that Sean was an IT coder toiling away in obscurity

Thought leadership

THE NEW THOUGHT LEADER: Building visibility, influence and trust in a digital world

I must admit I have a love-hate relationship with the term ‘thought leader’. Having been a PR practitioner for over two decades, I’ve spent a good part of my professional life helping people – my clients – to become seen as thought leaders in their community, industry or profession. Notice that

Thought leadership

THE THOUGHT LEADER JOURNEY: How blogging and social media give Jason Berek-Lewis credibility within the digital healthcare sector

In this episode of Reputation Revolution, I speak with digital health influencer, Jason Berek-Lewis. Jason is an evangelist for digital innovation in healthcare; he is a prominent blogger at HealthyStartups.com and an emerging thought leader in the social healthcare arena. During the chat, Jason outlines his strategy to grow

Thought leadership

Valuable lessons from ten established thought leaders

To mark the 25th episode of the REPUTATION REVOLUTION podcast, I highlight 10 thought leaders from Australia, England and the US and discuss some of the lessons we can take away from each one. I list the lessons below or if you prefer you can listen to the audio recording

Thought leadership

Thought Leader Minute: SlideShare - YouTube for PowerPoint

TRANSCRIPTION: As an aspiring thought leader, SlideShare really needs to be on your radar. Think of it as YouTube for PowerPoint presentations. Now you can upload PowerPoint, PDFs, Keynote. You can also publish documents and video. Another reason to be on SlideShare is that it's very popular with

Thought leadership

Overcoming the roadblock of 'putting yourself out there' in the public arena

To become an effective and visible thought leader, you must put yourself and your thoughts and ideas out into the public arena. This may be via a combination of forums, including public speaking, blogging or podcasting, writing articles for the media or being interviewed by bloggers, podcasters or journalists, as

Thought leadership

From unknown to expert with Catriona Pollard, founder of CP Communications

EPISODE 20 OF THE REPUTATION REVOLUTION PODCAST If you're a business professional, change agent, coach, consultant or author - raising your profile and establishing your bona fides is all part of doing business today. But with so many options to promote your personal brand and reinforce your credentials,

Thought leadership

Building a 'sideline' thought leadership positioning with The Physio Co's Tristan White

EPISODE 19 OF THE REPUTATION REVOLUTION PODCAST Tristan White is well known in physiotherapy circles as an entrepreneur who has cornered a growing niche. His business - The Physio Co. - specialises in working with the elderly in aged care facilities. Or in the company's own words: "

Thought leadership

Three things thought leaders and business professionals can learn from successful bloggers

The emergence of new media technologies that allow anyone with passion and purpose (and a functioning internet connection) to become their own media channel has seen a changing of the guard in many industries, with individuals seemingly coming out of nowhere to stamp their authority and knowledge leadership. For years,

Thought leadership

Eight personal branding lessons from the 'Top 40 Social Selling Marketing Masters'

Technology solutions business Kitedesk recently published an infographic that highlighted the Top 40 Social Selling Marketing Masters (see below). It's a great list, featuring a veritable who's who of the social media and content marketing world. What struck me when I first saw the infographic wasn&

Thought leadership

From PI to #SocialFirefighter: How Nicole Matejic is building a unique personal brand in a highly specialised emerging global niche

Nicole Matejic (aka the #SocialFirefighter) trained as a photojournalist, became a private investigator (which saw her "hanging out of trees' as a surveillance operative), worked for Australia's Customs and Border Protection Service and then in strategic communications for the Federal Government's Defence Department. What

Thought leadership

Growing a digital footprint for your personal brand with Cat Matson, social provoCATeur

EPISODE 16 OF THE REPUTATION REVOLUTION PODCAST Cat Matson is known as a CATalyst for sparking ideas and connecting resources, people and practical strategies; she's a keynote speaker and social media specialist, co-host of the podcast 'Social Media for Small Business', and CEO of the company

Thought leadership

Your most potent personal branding weapon

EPISODE 15 OF THE REPUTATION REVOLUTION PODCAST YOU are your most potent personal branding weapon. You hold the key to your personal branding efforts; you hold the key to your differentiation in the marketplace; you hold the key to whether people are attracted to you, your thoughts and ideas, how

Thought leadership

The main reason why you need to be on Twitter (and it's probably not what you think)

There is one very good reason you should be on Twitter, and it has nothing to do with sharing what you ate for lunch (as important as that might be for some people). And funnily enough, it hasn't got anything to do with building your network and connecting

Thought leadership

The 4 types of content thought leaders need to be aware of

If you're going to make an impact as a thought leader, you're going to need to create original content that informs, educates and empowers readers (or viewers or listeners if you produce videos or podcasts). In this episode of Reputation Revolution, I outline the four different

Thought leadership

Public speaking advice for aspiring thought leaders with Yvonne Adele

EPISODE 11 OF THE REPUTATION REVOLUTION PODCAST Public speaking fills many professional people with dread but if you can overcome your fear of standing on a stage and presenting to an audience, it can be one of the most powerful means of communication a thought leader has in their PR

Thought leadership

What does the media look for in an expert commentator?

Having expertise around a particular subject or topic is one thing, but being able drive intelligent conversation around your knowledge is what the media is looking for in an expert commentator, says Nic Hayes (pictured below) from Media Stable, an online directory that connects the media with quality talent and