Reputation Revolution podcast

A collection of 91 posts

Thought leadership

Design an offer that aligns with your purpose AND fuels your business - with Cristina Castro & Angela Tsai

Being good at what you do is one thing … designing a product or service offering around your knowledge and expertise so that it sells itself … is another matter entirely. This is the theme of this episode of the REPUTATION REVOLUTION podcast, and to help us unpack this important but often

personal branding

Automate your personal brand-based business with Alycia Edgar

In this episode of the Reputation Revolution podcast, I sit down with profit strategist and business growth expert, Alicia Edgar. We delve into the the role automation plays in scaling businesses while freeing up entrepreneurs' time and reducing their workload. The following topics are covered in this interview: Introduction

Reputation Revolution podcast

Design your one-person service-based business with Ellen Donnelly, The Ask

👇 [ MAKE SURE YOU CHECK OUT THE ACTION ITEMS AT THE END OF THIS ARTICLE ] 👇 You've built a strong profile and reputation in the marketplace - you're a recognised domain expert and/or bona fide thought leader in your field. Now, how are you going to capitalise

personal branding

Building a one-person enterprise around your knowledge, skills & expertise [CASE STUDY]

The road to establishing and running a sustainable business off the back of your personal brand can be a long and winding one. For some people, they have a simple offering that quickly hits the mark with those in their desired target audience. Often, these people go from a business

personal branding

The 'Reputation Revolution' podcast returns for Season 8

In this solo episode to kick off season 8 of the podcast, I set the scene for what's to come on the Reputation Revolution. There's been a shift in focus on what topics we cover on the show. There's a clue in the change

Reputation Revolution podcast

The who, what and how of building strategic relationships with Nina Thomas

In this episode of the Reputation Revolution podcast, I dig into the topic of strategic relationships with Nina Thomas, founder of Harmonic Advisory. While activities such as creating content, being on social media, speaking on stage or in the media can do wonders for our profile and our reputation, sometimes

Thought leadership

Building a case for why business owners need to get serious about building their personal brand

In this episode of the REPUTATION REVOLUTION podcast, we get into the big meaty topic of why business owners and leaders should be building their personal brand, why they should be creating content, and why they should be on social media. And to discuss it with me is someone who&

Uncategorized

[BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more!

"We're not here to blend in!" (Kris Ward) In a previous episode on the REPUTATION REVOLUTION podcast, I spoke with Kris Ward, the author of the book, Win The Hour Win The Day, and host of the podcast of the same name. That conversation centred on

Uncategorized

How to leverage your time and resources while building your personal brand - with Kris Ward

Building a credible thought leader brand in the marketplace takes time and effort. So how can we make time work for us? How can we manage our energy to give us the headspace required to come up with original thoughts, to dig deeper into our ideas so we can share

Book publishing

Staying ahead of the game - how Joanna Penn continues to evolve her professional personal brand

I'm really excited to bring you this episode of the REPUTATION REVOLUTION podcast featuring Joanna Penn aka 'The Creative Penn'. Joanna is a New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything

Thought leadership

How to build thought leadership focused on impact, not ego - interview with Rusty Shelton

As a leader and a business owner, reputation is your lifeblood. Trust is the social currency of today's digital-first world, and it's in short supply! Which is good news if you're a credible mission-driven entrepreneur or professional, someone who has the runs on the

Content marketing

The Creativity Episode - Paving our own path to creative expression, with Dr Marion Piper

When we think of creativity, what springs to mind? An artist painting their masterpiece in an attic? The writer beavering away on a novel, or a Hollywood film director in charge on the set? Maybe someone who works as a 'Creative' in an ad agency? A copywriter ... a

Uncategorized

What's your channel of expression? How Sally Prosser uses voice to grow her brand on TikTok and beyond!

Wow, what a fun and informative podcast interview with holistic voice and public speaking coach, Sally Prosser. Sally helps leaders, entrepreneurs and professionals to unleash the magic of their voice. Initial focus of our chat is all around TikTok, and how the channel is really working for Sally's

LinkedIn

The power of two to build your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond

In this episode of the Reputation Revolution podcast, I chat with Michelle B Griffin and Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth. Michelle and Michelle met on LinkedIn

Thought leadership

Unlocking the LinkedIn algorithm with Richard van der Blom

If you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury. No doubt you are already on the platform ... but are you using it

Community engagement

How to build a genuine brand community with Mark Masters

In this episode of the REPUTATION REVOLUTION podcast, I'm joined by a semi-regular guest of the show - Mark Masters, from You Are The Media (YATM) - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging

Community engagement

The power of community with leading blogger & best-selling author, Mark Schaefer

Let's face it ... It's pretty damn tough running a business today, getting your name out there and connecting with clients and customers, and the people who influence them - especially if you lack a sizeable budget to do so. Traditional advertising is rarely effective these days

Reputation Revolution podcast

Embracing Web3: Personal branding in the Metaverse with Mitch Jackson

Web3 - the Metaverse - virtual reality, NFTs, AI, Blockchain - and let's not forget crypto and digital wallets. You've heard the terms, but what do they all mean? How do they relate to one another? And, importantly, when it comes to building a professional personal

Reputation Revolution podcast

What's one thing that's working really well? Ideas, tips and advice from 17 experts and thought leaders

In this opening episode for Season 7 of my podcast REPUTATION REVOLUTION - the 250th no less! - we have something special in store for you 👏 To mark the occasion, I invited some past guests of the show to give us a brief answer to an open-ended question: "From

LinkedIn

CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace

My podcast REPUTATION REVOLUTION is dedicated to people like today's guest: business owner and litigation expert, Alex Martin, from Taurus Legal Management. Twelve months ago, Alex's personal branding endeavours largely revolved around in-person networking, but as he says, you can only shake so many hands! He

Uncategorized

How to build your personal brand using LinkedIn Company Pages

If you’re building a professional personal brand today, there’s probably a 95% chance you’re on LinkedIn. You might not be as strategically active as you could be (that’s a story for another day!), but you at least have a personal profile and probably are publishing content

Content marketing

Unlocking and shaping your ideas through deep content

To build a credible thought leader brand, you need to be able to unlock, shape and communicate your ideas. One way to do this is by producing 'deep content' that sparks conversation and attracts an audience. Sonja Nisson is an independent brand strategist and content coach from Bristol

Thought leadership

Expert vs thought leader: what’s the difference? A discussion with Ashley Faus, Atlassian

We recently covered on the REPUTATION REVOLUTION podcast the vexed question: Personal brand versus business brand - which one should we focus on? In this episode, we tackle an equally common question: What’s the difference between subject matter experts and thought leaders? To help me dig deeper into this

Personal Brand Strategy

How Oscar Trimboli built a global business around his professional personal brand [CASE STUDY]

Wow, this is one heck of a episode! If you listen to the REPUTATION REVOLUTION podcast, even if it's only every now and then, I bet you're probably interested in how you can build your personal brand in a sustainable way so you can take advantage

Media relations

How to use press releases to increase personal brand visibility and credibility

If you want to 'crack' the media on a decent scale, you need leverage. Generating editorial exposure in traditional media outlets such as newspapers, magazines, radio and television can do wonders for your personal profile and reputation. But it can be a tough gig. It needs to be