personal branding

Content marketing

The role consistency plays in building your professional personal brand

𝗛𝗼𝘄 𝗼𝗳𝘁𝗲𝗻 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗵𝗲𝗮𝗿𝗱 𝘁𝗵𝗲 𝗽𝗵𝗿𝗮𝘀𝗲 𝘁𝗵𝗮𝘁 𝙘𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙘𝙮 𝙞𝙨 𝙠𝙚𝙮 𝘄𝗵𝗲𝗻 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂’𝗿𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁, 𝗮 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝘀𝗵𝗼𝘄, 𝗮 𝗯𝗹𝗼𝗴, 𝗼𝗿 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮? But, here’s where things can go awry, because many people equate consistency with 𝙛𝙧𝙚𝙦𝙪𝙚𝙣𝙘𝙮. And yes, publishing on a regular basis certainly is important when you’re trying to bu