Personal brand sovereignty
How can we gain cut-through as a credible, independent voice in a world that wants to own and shape us? This is a question that gnawed at me. No doubt, similar sorts of questions continue to run through the minds of entrepreneurs, professional experts and solo practice owners the world
Personal brand sovereignty
"How can we gain cut-through as a credible, independent voice in a world that wants to own and shape us?" This is a question that nagged at me for ages. It emerged from the growing frustration that many of us feel when it comes to creating content and
Thought leadership
Today's online world is a battlefield. Loud, chaotic, unrelenting … polluted by: * Hucksters and braggarts flooding our feeds with empty promises and recycled blueprints. * Attention-hogging pretenders masquerading as thought leaders. * Flashy bro’ marketers peddling fake success stories to sell yet another “secret formula.” It’s ALL TOO MUCH. More
Credible Authority Method
As owners of expertise-based businesses, we operate daily in a noisy, digital-first world in which every second man, woman and their dog is staking their virtual claim online. Not only are we competing for people’s attention against a frenzied backdrop of content overload and never-ending social media feeds, we
Thought leadership
Today, I Googled a phrase I use often and up popped an interview I recorded for the Bluewire Media podcast back in 2014. I checked out the show notes from the interview and was interested to see that while some of the ideas I talked about had come and gone
personal branding
Are you holding yourself back when it comes to putting yourself out into the marketplace - the online world specifically - with a view to building your profile and reputation as a genuine authority in your space? I’ve consulted to and coached hundreds of motivated individuals over the journey
Brand & Reputation
In an online world increasingly inhabited by grandstanders, wannabes and hucksters, it’s only natural for credible operators - solopreneurs, founders and professional experts - to shy away from putting themselves out there, creating content, putting forth an opinion, and building a presence in the marketplace. I mean, who wants
Brand & Reputation
Back in 2006, the online performance artist, Ze Frank, described ‘brand’ as the “emotional aftertaste” conjured up by a set of experiences. I’ve always loved this definition - it sure beats how academics define brand! Eighteen years later and lo-and-behold, last week I heard Ze Frank’s brand definition
personal branding
For years I have worked closely with credible business owners, thought leaders and professional experts, helping them to cut through the noise, grow their profile and their influence, and build their business (and personal) brand. I’ve also interviewed hundreds more for my podcast, and delved into their stories, experiences,
personal branding
As the great Aretha Franklin once sang with gusto: R.E.S.P.E.C.T. Respect. It’s a word I refer to often, and one which I think is more important than ever in today’s digital-first world for what it represents. Respect for our audience. Respect for
Owned media
I was reminded recently of a couple of instances that underscored the importance of taking action when it comes to publishing original content as part of your PR and digital communications efforts. Both involved coaching clients of mine. Client #1, who had historically done very little on LinkedIn, was approached
Thought leadership
Being good at what you do is one thing … designing a product or service offering around your knowledge and expertise so that it sells itself … is another matter entirely. This is the theme of this episode of the REPUTATION REVOLUTION podcast, and to help us unpack this important but often