Marketing Communications - PR Warrior Blog

PR Warrior Blog

Marketing Communications

A collection of 15 posts

Two timely reminders and a thought provocation

Thought leadership

Two timely reminders and a thought provocation

Here are a couple of timely reminders regarding how we communicate our business and personal brand, plus a shift in vibe for LinkedIn: Can we fall back in love with the platform? And for added spice, are we seeing a shakeout of email newsletters? Let’s get into it! 1.

This is powerful: Why looking at your business through the twin lenses of PR and marketing could become a game-changer!

Marketing Communications

This is powerful: Why looking at your business through the twin lenses of PR and marketing could become a game-changer!

I’d like to run a concept by you and it might - just might - change the way you look at how you position and promote your business and professional personal brand. As business owners, we’re told constantly that we have to “do marketing”, but what the heck

How to create more impact by harnessing the power of a ‘PR mindset’

Digital communications

How to create more impact by harnessing the power of a ‘PR mindset’

Mastering PR, content and digital communications for the benefit of your brand and your business today requires some strategic and tactical nous. But more than anything, much of it will come down to mindset. After being deep in the PR and marketing communications trenches for 30 years, I can say

Beyond media coverage: Understanding the critical role PR plays in business

Beyond media coverage: Understanding the critical role PR plays in business

The concept of public relations (PR) confuses most people in business. Heck, even some PR pros struggle to articulate what it is they do and the value they bring to a company or organisation! Many marketers too fail to grasp the full breadth of today’s public relations; as a

Unpacking the marketing communications 'jigsaw' (and where the heck does PR fit into the equation?)

Unpacking the marketing communications 'jigsaw' (and where the heck does PR fit into the equation?)

Navigating today's marketing communications landscape can be a nightmare for those who operate in the arena, let alone if you're a business owner who has plenty of competing priorities to keep your mind occupied. So many strategies, tactics, apps, tools, platforms, opinions and motherhood statements with

Where does PR fit in the overall marketing communications mix

Become Your Own PR Machine podcast

Where does PR fit in the overall marketing communications mix

In this episode of the BECOME YOUR OWN PR MACHINE podcast, I unpack what I call my 'Marketing Communications Pyramid'. This is a framework I've used for years to break down the various elements that make up the marketing mix; I do this so I can,

Thought leadership

Understanding today's 'communications palette'

If you're serious about building a credible thought leader brand that helps you generate sustainable 'heat' and momentum in the marketplace, then you're going to need to get on top of your PR and communications. Today's communications palette (pictured above) runs both

Marketing communications today is a 'game of inches'

Marketing communications today is a 'game of inches'

I love this scene from the American football film Any Given Sunday , in which Al Pacino 's character - a wily veteran coach - revs up his team at half-time. Throughout the speech, Pacino's Tony D'Amato constantly refers to the need for his players to

Brand & Reputation

Brand Vs Demand: Paving the way to a sale

There are so many things that marketers and business owners can do today to generate interest in the products and services they offer. But therein lies the problem - there's a lot of confusion, not only in what to do, but what kind of resources do you need

Content marketing

Building a base of authentic communications for your brand

In the video below I explain the concept of my marketing communications pyramid. TRANSCRIPT: Okay, this is how it works, and you don't have to agree with me, this is just the way I think about things. I don't care what size brand you are really,

Content marketing

Building a base of authentic communications for your brand

In the video below I explain the concept of my marketing communications pyramid. TRANSCRIPT: Okay, this is how it works, and you don't have to agree with me, this is just the way I think about things. I don't care what size brand you are really,

These 10 PR and marketing books will get you revved up for a huge 2018

These 10 PR and marketing books will get you revved up for a huge 2018

I've read some terrific books this year, many of which skew towards PR, marketing and communications. Here are a few that got my attention. As an aside, most of these books are hard copy versions. I don't know about you, but while I still buy digital

When it comes to reaching and engaging with consumers, are our expectations too high?

This question is for the PR and communications folks. The marketing people. The entrepreneurs and business owners. When it comes to reaching people with our message, are we still partying like it's 1999? Do we honestly think we can reach the same number of people we did two

257 PR, social media and content marketing predictions for 2016 (plus a 'best practice' Blab!)

This week I had the pleasure of being part of David Bain's marathon Blab session: Digital Marketing Predictions for 2016 from 54 Different Experts . David, who runs the excellent Digital Marketing Radio ("Weekly interviews with online marketing gurus."), assembled 54 experts from across the globe who

Sell the light, not the lightbulb

"Sell the light, not the lightbulb." It's one of my favourite sayings and is super-relevant when it comes to marketing one's brand in today's hyper-connected and information-overloaded environment. The reality is, no-one is interested in your product (lightbulb) - best-selling author David