Thought leadership
Here are a couple of timely reminders regarding how we communicate our business and personal brand, plus a shift in vibe for LinkedIn: Can we fall back in love with the platform? And for added spice, are we seeing a shakeout of email newsletters? Let’s get into it! 1.
Marketing Communications
I’d like to run a concept by you and it might - just might - change the way you look at how you position and promote your business and professional personal brand. As business owners, we’re told constantly that we have to “do marketing”, but what the heck
Digital communications
Mastering PR, content and digital communications for the benefit of your brand and your business today requires some strategic and tactical nous. But more than anything, much of it will come down to mindset. After being deep in the PR and marketing communications trenches for 30 years, I can say
Earned media
The concept of public relations (PR) confuses most people in business. Heck, even some PR pros struggle to articulate what it is they do and the value they bring to a company or organisation! Many marketers too fail to grasp the full breadth of today’s public relations; as a
Uncategorized
Navigating today's marketing communications landscape can be a nightmare for those who operate in the arena, let alone if you're a business owner who has plenty of competing priorities to keep your mind occupied. So many strategies, tactics, apps, tools, platforms, opinions and motherhood statements with
Become Your Own PR Machine podcast
In this episode of the BECOME YOUR OWN PR MACHINE podcast, I unpack what I call my 'Marketing Communications Pyramid'. This is a framework I've used for years to break down the various elements that make up the marketing mix; I do this so I can,
Thought leadership
If you're serious about building a credible thought leader brand that helps you generate sustainable 'heat' and momentum in the marketplace, then you're going to need to get on top of your PR and communications. Today's communications palette (pictured above) runs both
Uncategorized
I love this scene from the American football film Any Given Sunday , in which Al Pacino 's character - a wily veteran coach - revs up his team at half-time. Throughout the speech, Pacino's Tony D'Amato constantly refers to the need for his players to
Brand & Reputation
There are so many things that marketers and business owners can do today to generate interest in the products and services they offer. But therein lies the problem - there's a lot of confusion, not only in what to do, but what kind of resources do you need
Content marketing
In the video below I explain the concept of my marketing communications pyramid. TRANSCRIPT: Okay, this is how it works, and you don't have to agree with me, this is just the way I think about things. I don't care what size brand you are really,
Content marketing
In the video below I explain the concept of my marketing communications pyramid. TRANSCRIPT: Okay, this is how it works, and you don't have to agree with me, this is just the way I think about things. I don't care what size brand you are really,
Uncategorized
I've read some terrific books this year, many of which skew towards PR, marketing and communications. Here are a few that got my attention. As an aside, most of these books are hard copy versions. I don't know about you, but while I still buy digital