Influencer relations
Having worked in the public relations industry for over 30 years, I’ve literally lost count of the number of times I’ve had to temper clients’ expectations as to the type of media coverage they could expect to generate for their personal or business brand. While the media landscape
influencer marketing
Should businesses use influencer marketing, or influencer relations ... or both? And what's the difference anyway? I recently discussed this very topic with marketing thought leader, Anne Miles, for her relaunched YouTube show - Suits & Sneakers TV. We chatted about the differences between influencer marketing and influencer relations,
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For a number of reasons, influencer marketing has taken on bona fide buzz phrase status in recent years. This feels a bit weird to me because the whole notion of getting so-called influencers to help market your brand has been alive and well for, well, seemingly forever! Maybe it feels
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Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people. In Australia, Bupa is best known for its health insurance business but it is also a leading private residential aged care provider with more than 70 care homes across the country,
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Influencer marketing continues to gather momentum as brands simultaneously try to (a) combat consumer apathy towards paid-for advertising, and (b) take advantage of the rise and rise of content-driven micro-influencers in the marketplace. While there are definite nuances within the influencer arena - I wrote about this recently (Influencer marketing
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This is the story of a startup Australian recruitment company and how it built its brand and its business using a combination of social media communications, content marketing and influencer relations, or if you prefer: Owned, earned and social media. The company is Firebrand Talent. Carolyn Hyams is the Australian