Content marketing - PR Warrior Blog (Page 7)

PR Warrior Blog

Content marketing

A collection of 166 posts

Two bald guys talking social media and content marketing

I was recently interviewed by my good mate Jim Stewart for MYOB's podcast series The Savvy Accountant. { DISCLOSURE: I do advisory work with MYOB and also write for the company's blog } While The Savvy Accountant podcast is aimed at accounting practices, the content is still highly

We are now all 'storytellers'. Or are we?

I had the pleasure last week of participating in a robust panel discussion in Queensland along with Tim Eldridge (business and brand development consultant), Ralph Barnett (Creative Director, SapientNitro) and MC/host, the most awesome Cat Matson. The event was part of the Networx Brisbane marketers' meetings series, and

Thought leadership

Overcoming the roadblock of 'putting yourself out there' in the public arena

To become an effective and visible thought leader, you must put yourself and your thoughts and ideas out into the public arena. This may be via a combination of forums, including public speaking, blogging or podcasting, writing articles for the media or being interviewed by bloggers, podcasters or journalists, as

Introducing Sydney Content Marketing Masterclass with Valerie Khoo & Adam Franklin

I'm rapt to be joining forces with two of my favourite people (and fellow Wiley authors) - the super smart and savvy Valerie Khoo and Adam Franklin - for a Content Marketing Masterclass in Sydney on THURSDAY, AUGUST 7. This will be an intensive one-day workshop for businesses

Making sense of search engine optimisation with SEO guru Jim Stewart

EPISODE 14 OF THE REPUTATION REVOLUTION PODCAST The sheer thought of search engine optimisation - or SEO as it's more commonly referred to - is probably making your eyes glaze over as we speak! Let's face it, SEO is something we know we probably should do

Fast track your content marketing smarts and start becoming your own media channel today!

Content marketing is the current buzz phrase, but don’t let that put you off! Conceptually speaking, content marketing has been with us since the late 1800s when John Deere Tractors custom-published a magazine with the goal of helping farmers become better farmers and business people. But two fundamental shifts

Thought leadership

The 4 types of content thought leaders need to be aware of

If you're going to make an impact as a thought leader, you're going to need to create original content that informs, educates and empowers readers (or viewers or listeners if you produce videos or podcasts). In this episode of Reputation Revolution, I outline the four different

A tale of two coffee brands: One uses sex to sell coffee beans, the other passion and storytelling

The other day brought news that a Perth-based coffee company had taken down its Facebook page after experiencing first-hand the ire of consumers upset at the way the brand was using 'porn inspired' imagery to advertise its product. According to Smart Company, the coffee bean distributor Fresh One

Thought leadership

Why thought leaders need a 'home base' for their content

EPISODE 5 OF THE REPUTATION REVOLUTION PODCAST In this episode of the Reputation Revolution podcast we focus on why it's important for aspiring leaders to establish an online content hub or 'home base' for their personal brand. In other words, a blog. Topics covered include: * which

How Bluewire Media creates web marketing that works, with Adam Franklin

The world of marketing is changing at a fast rate of knots. That much we are all very aware of. Content is increasingly playing a crucial role in attracting the public to your company's virtual door; social media is becoming important in humanising a corporate entity and making

WRAP-UP: What caught the Warrior's eye this week (w/c April 14)

It's been a bit of a jumble of stuff this week leading up to Easter, a real mixed bag of cool stuff, from social media-themed comedy, the launch of a major content marketing play by one of Australia's 'Big Four' banks, and a brilliant

What content marketers can learn from Bruce Springsteen

I attended one of Bruce Springsteen's Melbourne concerts last week. I'm a bit spoiled, it was the second time I'd seen him in under 12 months :) While I enjoyed the concert immensely and was with 'The Boss' all the way, I couldn&

Creating content with passion with Brian Goulet, CEO of The Goulet Pen Company

I recently published an article about a small US pen, paper and ink company. The article was essentially a case study on how pen-turning enthusiast Brian Goulet (pictured below) and his team from The Goulet Pen Company were using social media and content marketing to full effect, and that we

Everything you need to know about social media and content marketing, you can learn from this pen, paper and ink company

Many companies (large and small, 'business-to-business' and 'business-to-consumer') have latched on to content marketing, understanding fundamentally that publishing your own interesting and relevant original content can be a key differentiator between your brand and your competitors'. Many more are on social media, having opened accounts

CASE STUDY: What you can learn about social media and content marketing from a 200+ year old flour company

PART 1 - THE BACKGROUNDToo often you hear from brands (large and small, but quizzically it generally comes from larger organisations) that they haven't got much to say that’s interesting and therefore social media and content marketing would be a waste of time for them. Hmmm, really?

Best-selling author David Meerman Scott updates us on the new rules of marketing and PR

Despite the massive take-up of new media technologies over the past six to seven years, the basic strategies of marketing in an ever-evolving hyper-connected world have not changed. That's one of the big take-outs I got from this interview (below) I recorded with David Meerman Scott - author