Content marketing
Many entrepreneurs are thriving in today’s socially-connected economy because they inherently understand how to use education to market their brand and grow their business. One workaround is for brand owners to reframe the way they think about marketing and communications. Your REAL competitors Think about who your real competitors
Content marketing
Publishing original content online can be a great way to humanise your organisation, or in the case of individuals, making your personal brand feel more accessible to the public. This is a critical aspect of building trust and reputation in today’s digital-first world. Of the many publishing mediums available
Ahron Young
I recently chatted with Ticker TV's Ahron Young about all things content marketing for PR and becoming your own media channel and telling your stories like a PR pro. Topics included building brand visibility, the importance of developing owned media assets, and the persistence required in building a
Uncategorized
I've just published my second book. It's called Content Marketing for PR: How to build brand visibility, influence and trust in today's social age (here is the official website if you'd like to know more). It's a bit of a