Content marketing
Many entrepreneurs are thriving in today’s socially-connected economy because they inherently understand how to use education to market their brand and grow their business. One workaround is for brand owners to reframe the way they think about marketing and communications. Your REAL competitors Think about who your real competitors
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Just looking back at some old PR Warrior blog posts that I produced over the journey. There was one - from Aug 25, 2010 - in which I set out a number of topics/talking points that I had raised while leading a PR and marketing roundtable event. If I
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"We're not here to blend in!" (Kris Ward) In a previous episode on the REPUTATION REVOLUTION podcast, I spoke with Kris Ward, the author of the book, Win The Hour Win The Day, and host of the podcast of the same name. That conversation centred on
Content marketing
Are you 'leaving money on the table' by not appealing to your whole audience with the content you produce? * People learn and take in information in different ways. Therefore, to gain more reach and resonance with your audience, it makes sense to produce content for the various different
Brand & Reputation
We hear a lot today about the ‘creator economy’, but sitting parallel with it is what's known as the ‘reputation economy’. What’s the difference? IN THE VIDEO BELOW: I explain the differences between the two economies when it comes to creating content, but first, let’s unpack
Content marketing
When we think of creativity, what springs to mind? An artist painting their masterpiece in an attic? The writer beavering away on a novel, or a Hollywood film director in charge on the set? Maybe someone who works as a 'Creative' in an ad agency? A copywriter ... a
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There is so much noise about content marketing at the moment, it's enough to make your head spin! The more content marketing evolves (and it's doing that pretty quickly!), the more attention and debate it attracts within PR and marketing circles. Throw into the mix the
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Do you want to build a credible thought leader brand in the marketplace, but posting to social media all the time is doing your head in? I hear you, friend! Social media is an insatiable beast when it comes to content. Damned if you do, and damned if you don&
Content marketing
𝗛𝗼𝘄 𝗼𝗳𝘁𝗲𝗻 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗵𝗲𝗮𝗿𝗱 𝘁𝗵𝗲 𝗽𝗵𝗿𝗮𝘀𝗲 𝘁𝗵𝗮𝘁 𝙘𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙘𝙮 𝙞𝙨 𝙠𝙚𝙮 𝘄𝗵𝗲𝗻 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂’𝗿𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁, 𝗮 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝘀𝗵𝗼𝘄, 𝗮 𝗯𝗹𝗼𝗴, 𝗼𝗿 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮? But, here’s where things can go awry, because many people equate consistency with 𝙛𝙧𝙚𝙦𝙪𝙚𝙣𝙘𝙮. And yes, publishing on a regular basis certainly is important when you’re trying to bu
Thought leadership
In a world where every second person and their dog proclaims to be a thought leader, I love it when I come across individuals who are genuinely putting it all out there: exploring ideas in public, provoking thought, sparking conversation and igniting debate around topics and issues that they (and
Content marketing
To build a credible thought leader brand, you need to be able to unlock, shape and communicate your ideas. One way to do this is by producing 'deep content' that sparks conversation and attracts an audience. Sonja Nisson is an independent brand strategist and content coach from Bristol
Brand & Reputation
To build marketplace credibility, trust, and recognition for your personal or business brand today, you need to implement a strategic combination of marketing communications that involves, to varying degrees, content (long-form, short-form and micro format), social media, plus media and/or influencer relations. This combination will change, of course, depending