Content marketing - PR Warrior Blog

PR Warrior Blog

Content marketing

A collection of 166 posts

The seismic shifts that upended the entire media and marketing landscape

The seismic shifts that upended the entire media and marketing landscape

Just looking back at some old PR Warrior blog posts that I produced over the journey. There was one - from Aug 25, 2010 - in which I set out a number of topics/talking points that I had raised while leading a PR and marketing roundtable event. If I

[BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more!

[BEHIND-THE-SCENES] How Kris Ward found her voice, scored 400 podcast guest interviews, grew a podcast with 1000 5-star reviews, plus TikTok, YouTube & more!

"We're not here to blend in!" (Kris Ward) In a previous episode on the REPUTATION REVOLUTION podcast, I spoke with Kris Ward, the author of the book, Win The Hour Win The Day, and host of the podcast of the same name. That conversation centred on

Are you making it easy for your audience to consume your content?

Content marketing

Are you making it easy for your audience to consume your content?

Are you 'leaving money on the table' by not appealing to your whole audience with the content you produce? * People learn and take in information in different ways. Therefore, to gain more reach and resonance with your audience, it makes sense to produce content for the various different

Brand & Reputation

Reputation Economy vs Creator Economy: Where do YOU fit?

We hear a lot today about the ‘creator economy’, but sitting parallel with it is what's known as the ‘reputation economy’. What’s the difference? IN THE VIDEO BELOW: I explain the differences between the two economies when it comes to creating content, but first, let’s unpack

The Creativity Episode - Paving our own path to creative expression, with Dr Marion Piper

Content marketing

The Creativity Episode - Paving our own path to creative expression, with Dr Marion Piper

When we think of creativity, what springs to mind? An artist painting their masterpiece in an attic? The writer beavering away on a novel, or a Hollywood film director in charge on the set? Maybe someone who works as a 'Creative' in an ad agency? A copywriter ... a

Why it's important to develop your own content marketing philosophy

Why it's important to develop your own content marketing philosophy

There is so much noise about content marketing at the moment, it's enough to make your head spin! The more content marketing evolves (and it's doing that pretty quickly!), the more attention and debate it attracts within PR and marketing circles. Throw into the mix the

How to be smarter and more strategic in how we create content for social media

How to be smarter and more strategic in how we create content for social media

Do you want to build a credible thought leader brand in the marketplace, but posting to social media all the time is doing your head in? I hear you, friend! Social media is an insatiable beast when it comes to content. Damned if you do, and damned if you don&

Content marketing

The role consistency plays in building your professional personal brand

𝗛𝗼𝘄 𝗼𝗳𝘁𝗲𝗻 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗵𝗲𝗮𝗿𝗱 𝘁𝗵𝗲 𝗽𝗵𝗿𝗮𝘀𝗲 𝘁𝗵𝗮𝘁 𝙘𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙘𝙮 𝙞𝙨 𝙠𝙚𝙮 𝘄𝗵𝗲𝗻 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂’𝗿𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁, 𝗮 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝘀𝗵𝗼𝘄, 𝗮 𝗯𝗹𝗼𝗴, 𝗼𝗿 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮? But, here’s where things can go awry, because many people equate consistency with 𝙛𝙧𝙚𝙦𝙪𝙚𝙣𝙘𝙮. And yes, publishing on a regular basis certainly is important when you’re trying to bu

Credible thought leadership in action: Here are four shining examples of individuals who are nailing it!

Thought leadership

Credible thought leadership in action: Here are four shining examples of individuals who are nailing it!

In a world where every second person and their dog proclaims to be a thought leader, I love it when I come across individuals who are genuinely putting it all out there: exploring ideas in public, provoking thought, sparking conversation and igniting debate around topics and issues that they (and

Unlocking and shaping your ideas through deep content

Content marketing

Unlocking and shaping your ideas through deep content

To build a credible thought leader brand, you need to be able to unlock, shape and communicate your ideas. One way to do this is by producing 'deep content' that sparks conversation and attracts an audience. Sonja Nisson is an independent brand strategist and content coach from Bristol

Brand & Reputation

Taking action & getting stuff done: DIY vs DFY vs DIY/GAS

To build marketplace credibility, trust, and recognition for your personal or business brand today, you need to implement a strategic combination of marketing communications that involves, to varying degrees, content (long-form, short-form and micro format), social media, plus media and/or influencer relations. This combination will change, of course, depending

Three ways a freelance journalist can help smash your content out of the park!

Three ways a freelance journalist can help smash your content out of the park!

As content marketing continues to heat up and businesses large and small jostle mercilessly for people's attention alongside media outlets and independent content creators, the winners will be those that ... * CREATE interesting content that's relevant for a specific audience * TELL genuinely authentic stories that strike an

Time to get creative with your content by mixing and matching mediums and modalities!

Content marketing

Time to get creative with your content by mixing and matching mediums and modalities!

When we think about creating content for our audience, all too often we default to blog articles or YouTube videos. If you're a visually-oriented brand, photography probably takes centre stage in your thinking. And an audio-only podcast often gets a run today too because, well, they're

Generating media exposure, overcoming self-sabotage, plus content repurposing deep-dive

Content marketing

Generating media exposure, overcoming self-sabotage, plus content repurposing deep-dive

The December slate of Reputation Revolution podcast episodes was pretty eclectic! We looked at generating quality editorial coverage, mindset and self-sabotage, plus we took a deep dive into content repurposing. We spoke to media relations specialist, Chenoa Parr; the Happiness Hunter, Fiona Redding; and content repurposing expert, Sally A. Curtis.

Marketing communications today is a 'game of inches'

Marketing communications today is a 'game of inches'

I love this scene from the American football film Any Given Sunday , in which Al Pacino 's character - a wily veteran coach - revs up his team at half-time. Throughout the speech, Pacino's Tony D'Amato constantly refers to the need for his players to

Blogging success, content profits, becoming the go-to media expert in your space

Blogging success, content profits, becoming the go-to media expert in your space

The November slate of Reputation Revolution podcast episodes focused on creating your own content and generating media exposure for your personal brand. We kicked off the month with an interview with Belinda White, founder of Fierce Girl Finance. Theme for our conversation was focused around building a reputation through blogging

Thought leadership

Leadership content: rocket fuel for your brand reputation

In a previous post, I outlined my ‘Content Groups’ model (above) and explained how it has assisted me in helping marketers, PR people and business owners to clarify their thinking around the content they (want to) produce. {READ THE ARTICLE: Use this ‘Content Groups’ model to help clarify your thinking

Use this 'Content Groups' model to help clarify your thinking around what content to produce

Use this 'Content Groups' model to help clarify your thinking around what content to produce

I've taught the above 'Content Groups' model for many years now and feedback has always been positive in that it's helped marketers, PR people and business owners to clarify their thinking around the content they (want to) produce. I've refined the model

Content strategy vs social media strategy: Which is right for your business?

Content strategy vs social media strategy: Which is right for your business?

Should you be doing a content strategy for your business ... or a social media strategy? A lot of people come to me to say, "Hey, I need a social media strategy, can you help me?" And of course I can help, but then we get to a point:

Here are 11 ways content fuels the effectiveness of PR

Content marketing

Here are 11 ways content fuels the effectiveness of PR

Want to listen instead? If PR was a human body, content would be the blood because it keeps everything working. Content plays an integral role across the spectrum of today’s PR efforts. In a PR context, content can help a business or organisation: 1. Attract attention and engage people

authentic communication

How Alan and Emily Braithwaite build online brand visibility in a genuine and respectful way

Late last year I had the pleasure of chatting with Alan and Emily Braithwaite from Yellow Tuxedo, an online visibility consultancy based in the UK. They run several other businesses too, and have a young family. Busy, busy people! (You can listen to the interview with Emily and Alan here

Influencer marketing versus influencer relations - which one is right for your brand?

For a number of reasons, influencer marketing has taken on bona fide buzz phrase status in recent years. This feels a bit weird to me because the whole notion of getting so-called influencers to help market your brand has been alive and well for, well, seemingly forever! Maybe it feels

The one word I've never heard a content marketer use (and it's an important one!)

The one word I've never heard a content marketer use (and it's an important one!)

Many in the content marketing fraternity are intently focused on creating content that gets found in search engines and leads prospective buyers down a constructed 'marketing funnel'. This is sensible and smart thinking as it can be a pretty powerful way to market one's business; I

Reframing your content: It’s not a blog post, it’s a digital asset!

Reframing your content: It’s not a blog post, it’s a digital asset!

One of the greatest opportunities ever served up on a plate to business owners and managers is the ability for them to become their own media channel and communicate directly with their audience – i.e. customers and stakeholders, external influencers etc. From where I sit, a growing number of savvy

Breaking down the myths about PR and content marketing

Content marketing

Breaking down the myths about PR and content marketing

In this chat with Adam Fraser, host of the EY podcast Let's Talk Marketing, we discuss the complexities of content and why businesses should look at approaching content marketing from a strategic PR perspective. We've never had more opportunity to market our brand, but that brings