authentic communication
Today's marketing landscape is littered with overly-polished copy that comes from a place other than the heart. I'm not against sharp copywriting (on the contrary, I'm a huge advocate for brilliant writing) ... but like highly-produced video, it's not needed all the time.
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When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. And I'm not talking just small businesses here; you can safely include many large companies and organisations as well. Goulet is a US-based online retailer specialising in fountain pens and accessories
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Last night my wife Tracey was all over the Scott Kelly story - the American astronaut who has just touched down on earth after almost a year in space. Kelly's story really resonated with Trace, and she's not even into space travel! She knew a lot
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I don't know about you but these days I seem to be getting 'buffeted' from all angles by people trying to sell me stuff. And it's getting worse - the more communications channels that spring up, the louder the hype and the noisier everything
Thought leadership
An Adelaide-based 'minnow' - Australian Institute of Business - has headed off a bevy of major blue chip companies to be named 2015’s most influential Australian brand on LinkedIn. LinkedIn today listed the top 10 most influential brands among members in Australia: 1. Australian Institute of Business
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While I might get a little antsy at the lack of progress on the content marketing front from Australia's corporate sector - let's face it, it's severely lacking, and what is a fast-growing trend has been very slow to manifest itself at the big
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Infographics have been around the social (media) scene for a while now. While many brands have used the visual mechanic effectively, like any content medium it's more often used and abused simply because it sounded like a good idea at the time. So in the interests of highlighting
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I've always been super-impressed by the Queensland Police Service (QPS) and how it has leveraged the power of social media to deepen the connection it has with the public. I mean, how could you not like an organisation that holds a press conference to make an announcement and
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It's been some two and a half years since I publicly introduced my concept of The Connected Brand. Just to recap, my definition of a 'connected brand' is a person, company or organisation that: * connects with the people who matter the most to the success of
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PART 1 - THE BACKGROUNDToo often you hear from brands (large and small, but quizzically it generally comes from larger organisations) that they haven't got much to say that’s interesting and therefore social media and content marketing would be a waste of time for them. Hmmm, really?