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It's no secret that a useful, content-rich blog can be super-effective in building visibility and credibility (not to mention traffic, leads and sales) for a business, whether it's large, medium, small or micro. Consider these compelling statistics (sourced from HubSpot via Writtent.com): * Companies that blog
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I like to call blogging the ‘traditional’ social media. It’s been around since the early 2000s; back then it was clunky to use and attractive probably only to the technically-minded. For the rest of us, we probably didn’t have a clue that blogging was bubbling underneath the cyber-surface.
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One of the greatest opportunities ever served up on a plate to business owners and managers is the ability for them to become their own media channel and communicate directly with their audience - i.e. customers and stakeholders, external influencers etc. From where I sit, some progressive companies are
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I recently delivered a presentation for the Small Biz Intelligence (SBI) business network in Canberra. SBI focuses on “educating the entrepreneur” and business owner. It offers professional connections with like-minded business owners who are life-long learners and want to grow their businesses through learning and instigating business opportunities. Here is
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I woke up this morning to the news that web hosting company GoDaddy had decided to pull its forthcoming Super Bowl advertisement (see below) following a backlash from consumers. The ad, called 'Journey Home', stars a a way-cute golden retriever puppy named Buddy who accidentally falls from the
Thought leadership
Ed Charles from digital marketing consultancy Tomato Media has carved out a reputation as an authority on the ins-and-outs of Melbourne's 'foodie' scene. A former journalist turned magazine publisher (and later food blogger), Ed has over the past 10 years used blogging, Twitter, Facebook plus a
Thought leadership
If you’re going to build your personal profile and reputation as an authority in your particular field, then you'll need a platform from which to help you increase your visibility and deepen the connection you have with your audience. But first, what are the differences between being
Thought leadership
Valerie Khoo (pictured) is an author, speaker and multi-passionate entrepreneur with several growing businesses under her belt.She is a prolific content creator who has steadily built her public profile over a period of years by personally engaging with her online community not to mention adding value in the form
Thought leadership
Jeff Bullas is a blogger, author, strategist and speaker who helps companies and executives optimise their online presence with digital and social media marketing. Jeff's blog - JeffBullas.com - clocks up over four million page views a year; his Twitter following numbers over 276,000 and Forbes
Thought leadership
In this episode of Reputation Revolution, I speak with digital health influencer, Jason Berek-Lewis. Jason is an evangelist for digital innovation in healthcare; he is a prominent blogger at HealthyStartups.com and an emerging thought leader in the social healthcare arena. During the chat, Jason outlines his strategy to grow
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Steve Sammartino epitomises today's forward-thinking, tech savvy 'new' thought leader. His 'Startup Blog' attracts a monthly audience of over 30,000 and has been a catalyst for where Steve finds himself today - he's a consultant and adviser, speaker on the technology
Thought leadership
EPISODE 19 OF THE REPUTATION REVOLUTION PODCAST Tristan White is well known in physiotherapy circles as an entrepreneur who has cornered a growing niche. His business - The Physio Co. - specialises in working with the elderly in aged care facilities. Or in the company's own words: "