Thought leadership
Talk about influence. Talk about consistency. Talk about (genuine) thought leadership, and the continued evolution of ideas How Seth Godin changed the game, one post at a time. According to the newsletter 'Fair Share', published by the collaborative book publishing company Authors Equity, today marks the day that
blogging
The November slate of Reputation Revolution podcast episodes focused on creating your own content and generating media exposure for your personal brand. We kicked off the month with an interview with Belinda White, founder of Fierce Girl Finance. Theme for our conversation was focused around building a reputation through blogging
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Blogging might not be sexy, but it still provides businesses, organisations and individuals with an incredible opportunity to build visibility, influence and trust in the marketplace.
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One of the greatest opportunities ever served up on a plate to business owners and managers is the ability for them to become their own media channel and communicate directly with their audience – i.e. customers and stakeholders, external influencers etc. From where I sit, a growing number of savvy
Thought leadership
Today’s marketplace is crowded, noisy, interactive, multi-channel. Standing out and resonating with your story and your message has never been more challenging. But if you’re an aspiring thought leader – a business or practice leader, a change agent, social entrepreneur or professional subject matter expert; if you have a
blogging
At the heart of a robust public relations program beats five foundational elements that, when combined strategically, are critical to the ongoing reputational health (and success) of any business, government body or nonprofit organisation. I call them PR’s VITAL signs, and they are: Visibility Influence Trust Advocacy Leadership In
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I like to call blogging the 'traditional' social media because it's been with us for such a long time and, when compared to the likes of Facebook, Instagram and Snapchat, it can sometimes look and feel pretty 'old hat'. But don't dismiss
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Andy Crestodina (pictured) is co-founder of Orbit Media Studios. For four years now, he has conducted an annual worldwide survey of bloggers. I've contributed a number of times and have always keen to see the results as Andy's report provides a solid 'pulse' of
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I recently notched up 10 years blogging under the PR Warrior handle. I like to joke that if every year in social and digital is like a 'dog year' (i.e. equivalent of 7 years), then I've been at this social media and content marketing caper
Thought leadership
I love the concept of a blog. The fact anyone today can establish their own digital soapbox using a domain name they own and then set about publishing stories and sharing insights and ideas with the world - well, let's just say that even though blogging is positively
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We recently published an article entitled: It’s what you DON’T do with your company blog that speaks volumes about your business. The upshot of that post was, if you neglect your company blog you will end up doing your brand more harm than good as it sends potentially
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How many times do you see it - you're on a company's website and while you're there, you check out their blog. Ugh! It looks like an untended garden, unkempt and weed infested. It's got maybe a handful of self-serving articles -