Authority brand
There's a lot of noise in the marketplace. Influencers shouting on LinkedIn. Growth-hackers promising overnight visibility. Shiny-object tactics that flare up and fade just as quickly. In the middle of all this, there's you. A seasoned professional who knows their craft. A founder, consultant, coach, or
Authority brand
The fundamentals of building credibility for one’s brand have not changed. Relationships. Trust. Genuine expertise shared generously. All as relevant today as they were a decade or more ago. What has changed, however, is where and how that credibility gets communicated and amplified - the channels, the tools, the
Authority brand
Why is it that some people manage to build large online followings but can't sustain the hype and buzz over time? It’s because they got things arse-about: They invested heavily in their personal brand before building the reputation to support it, and eventually, the gap between the
Authority brand
“Clear Eyes. Full Hearts. Can’t Lose.” These six words play an integral role before games played by the Dillon Panthers in Friday Night Lights, the television series set in a small Texas town where high school football isn’t a pastime, it’s everything. Every Friday night, the entire
Authority brand
In this article, I take a look at the importance of evolving our voice in the marketplace. But first, what constitutes one’s ‘voice’? I’m talking in terms of reputation and personal brand - credible founders, professional experts and solo practice owners who are active in the marketplace writing
Thought leadership
You have the expertise. The track record. The ideas that capture people’s attention. The insights that could shift conversations and open doors. But none of it matters if you’re standing in the margins, hidden largely from public view. You’re a credible professional, a solo practice owner or
Thought leadership
You’ve been putting in the work - showing up consistently, posting regularly, sharing insights - in an attempt to raise your professional profile and build your presence online. But the opportunities you expected - the inbound inquiries, the quality clients, the meaningful partnerships, the podcast interviews - aren’t
Authority brand
When it comes to building personal brand authority, it’s common to assume you need to always be publishing original ideas - crafting bold opinions, staking contrarian positions, and ‘owning’ a distinctive point of view in the marketplace. And it’s a fair assumption. That pathway works. But it’s
Authority brand
In this quick no-fluff guide, I briefly address these questions: * What is an authority brand? * What is authority branding? * Who should take authority branding seriously? * Why does authority branding matter today? * What happens if you don’t build personal brand authority? Plus I outline a bare-bones strategic framework for building
Authority brand
Should I be on YouTube? Start a podcast? Publish a Substack newsletter? Or write articles on LinkedIn (or is it better to post videos 🧐 )? And what about TikTok? I hear it’s better than Instagram for business. Maybe I should get out there and do more networking? Hmmm … Or set
Authority brand
In today’s online environment, if we look deep enough, so much of what we see and experience comes across as fake, or manufactured. Authority. Influence. Even expertise. This is the reason I’ve anchored so much of my work around three simple words: Earn the right. It’s not
Uncategorized
Back in 2014, I introduced a simple content model to help founders, professionals, and marketers make sense of the stories they were sharing. I’ve taught it, refined it, and riffed on it periodically ever since. Here’s the kicker: while the platforms and algorithms have changed, the model has