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If you want to create greater impact in your professional world - your chosen field of endeavour - you need to go over and above just doing a good job these days. This entails getting out there and deepening the level of connection with people in your community and your
authentic communication
I remember once the term 'parasocial relationship' popped up twice in quick succession in my daily media consumption, and my interest was piqued. First, I heard the term used in a conversation on a podcast I had been listening to, and then I read about parasocial relationships in
authentic communication
Late last year I had the pleasure of chatting with Alan and Emily Braithwaite from Yellow Tuxedo, an online visibility consultancy based in the UK. They run several other businesses too, and have a young family. Busy, busy people! (You can listen to the interview with Emily and Alan here
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All too often, in a short-term bid to win customers and grow sales, we neglect the very things that underpin the achievement of the commercial goals we so desperately seek. For example: * Increased brand recognition and top-of-mind awareness * Enhanced personal or organisational reputation * Growing influence and authority in the marketplace
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One key theme I've pushed for a while now is the importance of companies and organisations bringing their experts out from the cubicle and placing them fairly and squarely (and strategically) into the public spotlight. In other words, rather than hide your experts away from public view, empower
authentic communication
Today's marketing landscape is littered with overly-polished copy that comes from a place other than the heart. I'm not against sharp copywriting (on the contrary, I'm a huge advocate for brilliant writing) ... but like highly-produced video, it's not needed all the time.