General
Nicole Holland is the founder of the Business Building Rockstar Summit, which introduces service-based entrepreneurs to powerful marketing strategies and actionable steps that can help them get their message out in a BIG way. Nicole, who is also a podcaster, introduces the concept of the virtual summit and explains her
Uncategorized
The annual Australian Sensis Social Media Report , released today, contains some very interesting statistics around Twitter in particular. According to the Sensis data, Twitter's Australian numbers overall indicate a social networking platform in decline (this is reflective of a broader global trend ). However, the 2016 research report shows
Uncategorized
Content marketing can be quite confusing at times, especially if it's not something you do innately as part of your job, or in your role as a business owner. Even those of us who are neck-deep in social media and content marketing can sometimes become overwhelmed with all
General
Trevor Young aka The PR Warrior discusses the 'propulsion' phase of how professional experts and aspiring thought leaders can fast-track their presence in the marketplace. Following on from last week's program execution session (episode 106) and the planning episode before it (105), Trevor walks us through
General
Trevor Young aka The PR Warrior discusses the program execution aspect of how professional experts and aspiring thought leaders can build omnipresence for their personal brand in the marketplace using a combination of owned, earned and social media. Following on from last week's planning session (episode 105), Trevor
Brand journalism
Online corporate newsrooms - or online press offices or brand newsrooms as they're also known - provide companies and organisations with a terrific opportunity to publish easy-to-find, up-to-date information that will help journalists do their job more effectively and accurately (with the upshot hopefully being positive editorial exposure
General
Trevor Young aka The PR Warrior discusses the planning aspect for how professional experts and aspiring thought leaders can build omnipresence in the marketplace. In this intensive session, Trevor outlines the core planning elements, including understanding your purpose; the need to probe for deeper insights; positioning your personal brand and
Thought leadership
Regardless of the field in which you operate, established and aspiring thought leaders need to know their stuff. That’s a given. They need to be disciplined, friendly, persistent, empathetic, humble, proactive, and motivated – among other things! These are all excellent attributes to have and will help us progress through
General
Jordana Borensztajn is a keynote speaker, social media trainer, creative content consultant, humourist and author of the new book, Capture My Attention: How to Stand Out Online with Creative Content. In this episode, Jordana chats about the importance of using creativity to differentiate your personal brand in the marketplace, and
General
Author and blogger Kerri Sackville has built a loyal and engaged following on social media, particularly Facebook. While many individuals ('personal brands') despair over the ever-diminishing organic reach of their Facebook Brand Pages, Kerri's Facebook updates consistently generate considerable engagement (likes, comments, shares etc), while her
Uncategorized
This often comes as a bit of shock for many people when I mention it, but Twitter is not the biggest social media platform on the planet. Indeed, Twitter has faced its fair share of challenges in recent times, with many industry pundits claiming the company is in trouble as
General
Stanley Johnson is a well-respected advertising creative director who blogs and tweets under the handle 'BrandDNA'. A former weights and measures inspector who derives inspiration from pop culture and music in particular, Stanley manages to keep himself relevant in an ever-evolving industry through blogging and social media. In