Content marketing
When we think of creativity, what springs to mind? An artist painting their masterpiece in an attic? The writer beavering away on a novel, or a Hollywood film director in charge on the set? Maybe someone who works as a 'Creative' in an ad agency? A copywriter ... a
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There is so much noise about content marketing at the moment, it's enough to make your head spin! The more content marketing evolves (and it's doing that pretty quickly!), the more attention and debate it attracts within PR and marketing circles. Throw into the mix the
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Wow, what a fun and informative podcast interview with holistic voice and public speaking coach, Sally Prosser. Sally helps leaders, entrepreneurs and professionals to unleash the magic of their voice. Initial focus of our chat is all around TikTok, and how the channel is really working for Sally's
In this episode of the Reputation Revolution podcast, I chat with Michelle B Griffin and Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth. Michelle and Michelle met on LinkedIn
Earned media
One massive opportunity that I see for subject matter leaders and owners of expertise based businesses - those who are out there raising their profile and building their reputation in a way that's strategic and sustainable - is .... ... being a guest on other people's podcasts. Now,
Thought leadership
If you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury. No doubt you are already on the platform ... but are you using it
Earned media
'Earned media' is a phrase you hear often in the PR and communications industry. In essence, earned media is coverage generated in third-party media outlets. Traditionally, it was all about TV, radio, newspapers and magazines, but in more recent years, what we know as 'the media'
Community engagement
In this episode of the REPUTATION REVOLUTION podcast, I'm joined by a semi-regular guest of the show - Mark Masters, from You Are The Media (YATM) - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging
personal branding
In 1997, the management guru Tom Peters wrote in Fast Company: "Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business
Community engagement
Let's face it ... It's pretty damn tough running a business today, getting your name out there and connecting with clients and customers, and the people who influence them - especially if you lack a sizeable budget to do so. Traditional advertising is rarely effective these days
Thought leadership
If you're serious about building a credible thought leader brand that helps you generate sustainable 'heat' and momentum in the marketplace, then you're going to need to get on top of your PR and communications. Today's communications palette (pictured above) runs both
Reputation Revolution podcast
Web3 - the Metaverse - virtual reality, NFTs, AI, Blockchain - and let's not forget crypto and digital wallets. You've heard the terms, but what do they all mean? How do they relate to one another? And, importantly, when it comes to building a professional personal