Content marketing
When we think about creating content for our audience, all too often we default to blog articles or YouTube videos. If you're a visually-oriented brand, photography probably takes centre stage in your thinking. And an audio-only podcast often gets a run today too because, well, they're
Book publishing
October, 2021, was an eclectic month on the Reputation Revolution podcast. We kicked off Season 5 of the podcast (episode 205) with ‘three-peat’ guest – Mark Masters from UK-based You Are The Media chatting about the importance of playing the long game. Then, in episode 206, we dissected what’s involved
Adafruit Industries
The advent of content marketing has forced us all to rethink how we connect and communicate with the people who matter most to the success of our business, cause or issue. Likewise, within the broader realm of content marketing, with video fast becoming a favoured medium through which to tell
Case Study
Charles Badenach is an award-winning financial adviser with a passion for helping people, a trait that has helped him build his profile through content marketing and the judicious use of social media. Post-GFC Charles was determined to make himself recession-proof and subsequently set about building a personal brand with a