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A collection of 218 posts

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Two reasons why your company is now in the publishing business

Content marketing might be one of the hot buzz phrases in business circles at the moment but the notion itself – that companies create relevant and interesting content that informs or empowers or entertains their customers – is not new. Founder of the US-based Content Marketing Institute, Joe Pulizzi, often regales people

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Why showing respect and adding value are key to winning trust in today's social marketplace

The public’s high-velocity adoption of all things social on the web should be ringing alarm bells in the upper echelons of all businesses, but particularly larger organisations with entrenched beliefs around ‘controlling the message’ and a track record of intrusive, self-centred marketing. The question is not whether you should

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Why showing respect and adding value are key to winning trust in today's social marketplace

The public’s high-velocity adoption of all things social on the web should be ringing alarm bells in the upper echelons of all businesses, but particularly larger organisations with entrenched beliefs around ‘controlling the message’ and a track record of intrusive, self-centred marketing. The question is not whether you should

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Love your work? Promote your small business online with a #spruik

Accounting software company MYOB has just launched Love Your Work, a campaign that encourages Australian small business owners to showcase via the social web their unique passion, product or skill. I'll declare my hand here - MYOB is a client and I'm involved in the campaign

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What do you do? How a former academic turned 'eclectic' digital geek positions herself in the marketplace

Joanne Jacobs is a company director and a digital strategist. She's also a blogger, a trainer, a public speaker, a change manager, an operations and project manager; she does business development, and on occasion, she can even do a bit of programming and fix technology software and hardware.

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Is it best to brand your business as your personal name? (Interview on Digital Marketing Radio)

I was recently interviewed by David Bain for his UK-based Digital Marketing Radio podcast (you can listen via SoundCloud player below if you're looking for something to do other than grocery shopping or doing your tax). We chatted all things personal branding, including the importance of building a

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The one massive opportunity most businesses are missing on Twitter

Okay, this is anecdotal but borne of years of active 'in the trenches' Twitter service plus keen observation of other people's activities on the social platform. Here's the thing. I quite regularly hat-tip businesses on Twitter. That means that out of the blue, I

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Thought Leader Minute: Have you considered LinkedIn's blogging platform?

TRANSCRIPTION: Do you want to start blogging but you're not really sure at this point in time that you want to go to the trouble of setting up a blogging platform such as Wordpress or Typepad? Then why don't you take a look at LinkedIn'

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Content marketing bootcamp in Melbourne (Fri, October 3)

Following the success of my first PR Warrior Content Marketing Bootcamp in July, I thought I'd saddle up again! My next bootcamp event will be held in Melbourne on the morning of Friday, October 3 (early bird tickets available until 24/09/2014). We'll be covering:

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Pro Vs Amateur: Who wins in the content creation stakes?

The Victorian chapter of the International Association of Business Communicators (IABC) recently held an interactive panel session around the theme Pro Vs Amateur: Who wins in the content creation stakes? I sat on the panel along with popular blogger Nicole Avery from Planning with Kids (pictured below), and digital consultant,

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Thought Leader Minute: Using Twitter to enrich your thinking

TRANSCRIPTION: Despite popular belief Twitter is home to some of the sharpest minds on the planet. People who are thought leaders in their space, points of reference for their industry. But thought leaders aren't just smart people, they're smart people who read. They go to conferences,

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Two bald guys talking social media and content marketing

I was recently interviewed by my good mate Jim Stewart for MYOB's podcast series The Savvy Accountant. { DISCLOSURE: I do advisory work with MYOB and also write for the company's blog } While The Savvy Accountant podcast is aimed at accounting practices, the content is still highly

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We are now all 'storytellers'. Or are we?

I had the pleasure last week of participating in a robust panel discussion in Queensland along with Tim Eldridge (business and brand development consultant), Ralph Barnett (Creative Director, SapientNitro) and MC/host, the most awesome Cat Matson. The event was part of the Networx Brisbane marketers' meetings series, and

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The power of publishing your thoughts with entrepreneur, author and speaker, Steve Sammartino

Steve Sammartino epitomises today's forward-thinking, tech savvy 'new' thought leader. His 'Startup Blog' attracts a monthly audience of over 30,000 and has been a catalyst for where Steve finds himself today - he's a consultant and adviser, speaker on the technology

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How to improve your professional future in 20 minutes a day

Improve your professional career in 20 minutes per day. Or if you prefer … 140 minutes across the week. C’MON, YOU CAN DO IT! “What the heck can I do in 20 MINUTES a day that will improve my professional lot in life?” I have two words for you. 1.

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The power of authenticity in building a strong and trusted personal brand

Authenticity. It’s a word we hear often when it comes to blogging and social media. It seems weird, doesn’t it? We’re human, right? Aren’t we authentic? Well, yes – and no. Here’s the thing. Some professionals create personas – false public images of themselves – in order to

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Author and micro-publisher Joanna Penn on living a creative entrepreneurial life

Thanks to breakthroughs in technology, it's never been easier to publish your own book and have it available for purchase anywhere in the world. Joanna Penn is a London-based (but location-independent) New York Times best-selling author, speaker, blogger, podcaster and micro-publishing entrepreneur; she has written seven fiction and

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Champers and breakdancing: The tale of two book launches

Steve Sammartino holds court at his book launch. PIC: Josh Rowe I've been blessed and humbled to attend not one but two book launch events this past week (and no, I don't work for a publisher - this is not a weekly occurrence for me!). Why

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Introducing Sydney Content Marketing Masterclass with Valerie Khoo & Adam Franklin

I'm rapt to be joining forces with two of my favourite people (and fellow Wiley authors) - the super smart and savvy Valerie Khoo and Adam Franklin - for a Content Marketing Masterclass in Sydney on THURSDAY, AUGUST 7. This will be an intensive one-day workshop for businesses

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Making sense of search engine optimisation with SEO guru Jim Stewart

EPISODE 14 OF THE REPUTATION REVOLUTION PODCAST The sheer thought of search engine optimisation - or SEO as it's more commonly referred to - is probably making your eyes glaze over as we speak! Let's face it, SEO is something we know we probably should do

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Fast track your content marketing smarts and start becoming your own media channel today!

Content marketing is the current buzz phrase, but don’t let that put you off! Conceptually speaking, content marketing has been with us since the late 1800s when John Deere Tractors custom-published a magazine with the goal of helping farmers become better farmers and business people. But two fundamental shifts

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How recruitment industry leader Greg Savage grew his Twitter following to 30,000+

EPISODE 13 OF THE REPUTATION REVOLUTION PODCAST Take a long term view and put time and effort into it. So says Greg Savage, the 56-year-old former recruitment company CEO who over a period of five years has built a Twitter following of 30,000+ and speaks internationally to a growing

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A tale of two coffee brands: One uses sex to sell coffee beans, the other passion and storytelling

The other day brought news that a Perth-based coffee company had taken down its Facebook page after experiencing first-hand the ire of consumers upset at the way the brand was using 'porn inspired' imagery to advertise its product. According to Smart Company, the coffee bean distributor Fresh One

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Power to the people: Aussies are more engaged in online protests than ever (SURVEY)

One in 10 internet users in Australia are protesting online via change.org making us the second highest number of users of the website, per capita, globally. A survey of change.org’s two million users shows that Australians are more engaged than ever when it comes to online activism

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Building your thought leadership brand

In this episode of the Reputation Revolution podcast we look at what's involved in building your thought leadership brand: From defining your story and developing your key messages and evidence-based 'proof-points' through to selecting and activating your communication channels. We also examine your 'Spheres of