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Once upon a time I had hair. Lots of it! But then ... not so much. It took a little while for me to get to the completely 'chrome dome' stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there! But
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Once upon a time I had hair. Lots of it! But then ... not so much. It took a little while for me to get to the completely 'chrome dome' stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there! But
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We live in exciting times! Every business today has the opportunity to become its own media channel, to leverage the power of their online publishing platforms to create and distribute meaningful content that provides value for their audience, and in turn helps build brand visibility, credibility, influence and trust. Best-selling
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We live in exciting times! Every business today has the opportunity to become its own media channel, to leverage the power of their online publishing platforms to create and distribute meaningful content that provides value for their audience, and in turn helps build brand visibility, credibility, influence and trust. Best-selling
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I like to call blogging the 'traditional' social media because it's been with us for such a long time and, when compared to the likes of Facebook, Instagram and Snapchat, it can sometimes look and feel pretty 'old hat'. But don't dismiss
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I've read some terrific books this year, many of which skew towards PR, marketing and communications. Here are a few that got my attention. As an aside, most of these books are hard copy versions. I don't know about you, but while I still buy digital
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I'm a podcast junkie. Have been for years and I continue to listen to at least one podcast a day, sometimes two. The podcasts I listen to span a range of categories of interest, although a large proportion focus on marketing and PR generally, and social media and
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Australian businesses and organisations use on average 5-6 different types of content for content marketing purposes, according to new research produced by the Content Marketing Institute, in conjunction with the Association for Data-driven Marketing and Advertising (ADMA). According to the Content Marketing in Australia: Benchmarks, Budgets, and Trends report, social
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Andy Crestodina (pictured) is co-founder of Orbit Media Studios. For four years now, he has conducted an annual worldwide survey of bloggers. I've contributed a number of times and have always keen to see the results as Andy's report provides a solid 'pulse' of
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In a connected world where people do their homework before doing business with you, how do you stack up? Does your online presence do the 'professional you' justice? ‘Doing business with you’ could mean literally that: Buying products or services from you personally, or your company; it could
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The content you publish, distribute and amplify can have a huge impact on the degree of visibility your brand has in the marketplace or community in which you operate. But you need to be strategic about it. For inspiration, check out Lee Odden and the crew from Top Rank Marketing,
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A key metric used in today's world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities - customers, constituents and stakeholders, influencers etc - is critical. It means that in a sea of noise, at least people are taking