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I recently had the privilege of keynoting at Firebrand Talent's #digitalks series of lunchtime presentations in Sydney and Melbourne. Both presentations were 'sell-outs', indicating the deep interest in all things content marketing at the moment (photo above shows the Melbourne event, held at NAB Arena in
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We know engaging with people online can be a challenge for businesses, nonprofits and government organisations. But equally, we also know it's vitally important. We know people have shrinking attention spans and that scrolling through their social feeds via mobile device is now commonplace. We know gaining insights
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I love seeing companies and organisations seizing the opportunity to become their own media channel by creating and publishing their own content. I often use examples of content marketing in the presentations I deliver, the podcasts I produce and the articles I publish because, let's face it, we&
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The annual Australian Sensis Social Media Report , released today, contains some very interesting statistics around Twitter in particular. According to the Sensis data, Twitter's Australian numbers overall indicate a social networking platform in decline (this is reflective of a broader global trend ). However, the 2016 research report shows
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Content marketing can be quite confusing at times, especially if it's not something you do innately as part of your job, or in your role as a business owner. Even those of us who are neck-deep in social media and content marketing can sometimes become overwhelmed with all
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This often comes as a bit of shock for many people when I mention it, but Twitter is not the biggest social media platform on the planet. Indeed, Twitter has faced its fair share of challenges in recent times, with many industry pundits claiming the company is in trouble as
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Some of you may or may not know that aside from blogging (and speaking and consulting and running workshops), I also moonlight as the host of my own podcast called REPUTATION REVOLUTION . The podcast is focused around the theme of DIY personal branding for aspiring thought leaders. If you'
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The Edelman Trust Barometer (Australia) 2016 was unveiled in Melbourne this morning. The research runs pretty deep and there's a lot of data to sift through, but I just wanted to take this opportunity to quickly highlight a few things that caught my eye today. The study, which
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As social media becomes noisier, more one-way and as a consequence less social (thank you marketers), it's been refreshing to hang out on a new content platform that's inhabited by real people interested in having genuine conversations. Anchor is a social media app that was launched
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Last night my wife Tracey was all over the Scott Kelly story - the American astronaut who has just touched down on earth after almost a year in space. Kelly's story really resonated with Trace, and she's not even into space travel! She knew a lot
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This question is for the PR and communications folks. The marketing people. The entrepreneurs and business owners. When it comes to reaching people with our message, are we still partying like it's 1999? Do we honestly think we can reach the same number of people we did two
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BACKGROUND: Vision 2020 Australia is the country’s eye health and vision care peak body. Its mission is to be the national advocate to government working in partnership with members for policy change and for the funding of programs that will eliminate avoidable blindness and vision impairment and ensure community