Thought leadership
There's a new social media platform in town folks! Is that a collective * groan * I hear? Fair enough too. Seems like every day there's some new social network springing up, attracting some hype before virtually disappearing into the ether. Hello, Ello? But this one - I
Thought leadership
An Adelaide-based 'minnow' - Australian Institute of Business - has headed off a bevy of major blue chip companies to be named 2015’s most influential Australian brand on LinkedIn. LinkedIn today listed the top 10 most influential brands among members in Australia: 1. Australian Institute of Business
Thought leadership
Ed Charles from digital marketing consultancy Tomato Media has carved out a reputation as an authority on the ins-and-outs of Melbourne's 'foodie' scene. A former journalist turned magazine publisher (and later food blogger), Ed has over the past 10 years used blogging, Twitter, Facebook plus a
Thought leadership
If you’re going to build your personal profile and reputation as an authority in your particular field, then you'll need a platform from which to help you increase your visibility and deepen the connection you have with your audience. But first, what are the differences between being
Thought leadership
Sarah Mitchell is the head of strategy at Lush Digital Media. She won't like me saying this, but I consider her a thought leader in the area of content marketing. Why won't Sarah be impressed? Because she recently wrote a blog post entitled 'Content Marketing:
Thought leadership
Valerie Khoo (pictured) is an author, speaker and multi-passionate entrepreneur with several growing businesses under her belt.She is a prolific content creator who has steadily built her public profile over a period of years by personally engaging with her online community not to mention adding value in the form
Thought leadership
Brand Quarterly Magazine has just published its 50 Marketing Thought Leaders Over 50 list for 2014.According to Brand Quarterly:"Each of the Marketing Thought Leaders highlighted on this year's list have a wealth of experience and knowledge to share with fellow marketers; and have gained the
Thought leadership
Jeff Bullas is a blogger, author, strategist and speaker who helps companies and executives optimise their online presence with digital and social media marketing. Jeff's blog - JeffBullas.com - clocks up over four million page views a year; his Twitter following numbers over 276,000 and Forbes
Thought leadership
Ann Handley is all about empowering people to become better writers in a marketing context. Ann (above) is the Chief Content Officer of the 40-person education and training business Marketing Profs and the co-author (along with CC Chapman) of Content Rules, one of the early 'bibles' of this
Thought leadership
Ted Coiné and Mark Babbitt are authors of the new book - 'A World Gone Social: How Companies Must Adapt to Survive' - plus they run a multi-author leadership blog called Switch & Shift, which attracts close to a million readers a year. In this episode of the
Thought leadership
Self-confessed sports geek Sean Callanan is a perfect example of how someone with passion and expertise can strategically use social media and online publishing platforms to leverage themselves into a bigger game. It wasn't all that long ago that Sean was an IT coder toiling away in obscurity
Thought leadership
I must admit I have a love-hate relationship with the term ‘thought leader’. Having been a PR practitioner for over two decades, I’ve spent a good part of my professional life helping people – my clients – to become seen as thought leaders in their community, industry or profession. Notice that