Heath Evans
Heath Evans is Marketing and Communications Manager at the Melbourne Accelerator Program (MAP) at University of Melbourne. He's also a coach at Seth Godin's altMBA, and co-founder of one of Australia's leading providers of personalised sports trading cards, Future Talent. With a background in
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When it comes to content marketing for PR, there’s a lot you can do. Hence the importance of having a strategy. But let’s put that aside for the moment. Let’s assume you’ve thought about your goals and your audience and the challenges, pain-points and informational gaps
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Andy Crestodina (pictured) is co-founder of Orbit Media Studios. For four years now, he has conducted an annual worldwide survey of bloggers. I've contributed a number of times and have always keen to see the results as Andy's report provides a solid 'pulse' of
Black Hops Brewing
When it comes to content marketing for PR, there's a lot you can do. Hence the importance of having a strategy. But let's put that aside for the moment. Let's assume you've thought about your goals and your audience and the challenges,
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This question is for the PR and communications folks. The marketing people. The entrepreneurs and business owners. When it comes to reaching people with our message, are we still partying like it's 1999? Do we honestly think we can reach the same number of people we did two
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I can't think of a more exciting time to be starting out in the public relations industry than right now. Heaps of change thanks to the ever-evolving new communications landscape spells plenty of opportunity for today's young PR turks. But as is always the case, the
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This time of year I usually pick three words to guide me for the ensuing 12 months. In 2015, however, I'm sticking with just the one word...it's ART. Not 'art' as in Picasso (although it would be awesome to create like he did)
Thought leadership
Jeff Bullas is a blogger, author, strategist and speaker who helps companies and executives optimise their online presence with digital and social media marketing. Jeff's blog - JeffBullas.com - clocks up over four million page views a year; his Twitter following numbers over 276,000 and Forbes
Thought leadership
Technology solutions business Kitedesk recently published an infographic that highlighted the Top 40 Social Selling Marketing Masters (see below). It's a great list, featuring a veritable who's who of the social media and content marketing world. What struck me when I first saw the infographic wasn&
Thought leadership
EPISODE 15 OF THE REPUTATION REVOLUTION PODCAST YOU are your most potent personal branding weapon. You hold the key to your personal branding efforts; you hold the key to your differentiation in the marketplace; you hold the key to whether people are attracted to you, your thoughts and ideas, how