personal branding

A collection of 112 posts

personal branding

In praise of podcasting ... some thoughts after producing 200+ podcast episodes

I recently published the 200th episode of Reputation Revolution, my podcast about personal brand influence and how to build a thought leader brand in today's 'reputation economy'. As I reflect on my journey producing Reputation Revolution, a few things jump out at me about the fantastic

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How to use Twitter to build influence

If you want to build a credible and influential voice in your industry, then chances are you need to use Twitter in a purposeful and strategic way. Welcome to the social fireside chats with the PR Warrior (that would be me!). In this video, I chat all about Twitter, and

personal branding

200: From outsider to industry leader in 4 years - how Steve Vallas became a key player in Australia's emerging Blockchain sector

🎉  Welcome to episode 200 of REPUTATION REVOLUTION, the podcast dedicated to helping entrepreneurs and leaders build genuine personal brand influence ... in a respectful way 🎉 The legendary actor Al Pacino once said: "You’re only as good as the chances you take." It's a great quote, and

Establish your voice

194: Unpacking Stephen Waddington's thought leader journey

In this episode of the Reputation Revolution podcast, the PR Warrior Trevor Young chats with Stephen Waddington, PR and communications expert and founder of UK professional advisory firm Wadds Inc. This conversation covers Stephen's personal branding story and the many elements that have contributed

personal branding

The power of vulnerability in personal branding

Showing vulnerability in the content we produce is a brilliant way to effectively connect emotionally with our audience. Here are some real-life examples of what that looks like.

Establish your voice

191: Thought leadership marketing and doing the 'deep work' with Lacy Boggs

In this episode of the Reputation Revolution podcast, Trevor Young talks to content marketing strategist Lacy Boggs about thought leadership marketing and why it's important for business leaders to make the time and space to do the deep work.

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190: How to use FOMO marketing to build your personal brand with May King Tsang

In this episode of the Reputation Revolution podcast, Trevor Young talks to the queen of FOMO marketing, May King Tsang, about FOMO marketing for personal branding.

Establish your voice

188: How to build your personal brand using video storytelling with Jonathan Creek

For episode 188 of Reputation Revolution, Trevor Young speaks with viral video expert Jonathan Creek about how to build your personal brand and establish thought leadership using video storytelling.

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Clubhouse is hot. Should you bother?

I hosted my first Clubhouse room the other day alongside my good friend, brand strategist Kate Ware. It came after after spending many weeks dipping in and out of the social audio platform, and very much in line with my attitude of "just jump in and have a crack&

Case Study

CASE STUDY: How B2B technical writer John Espirian built a personal brand that's known, liked, trusted, and talked about in a positive way in the marketplace

Learn how B2B technical writer and LinkedIn expert, John Espirian, built visibility, influence and trust for his personal brand.

personal branding

In praise of personal branding photography

A few weeks back I primped and preened for a new set of 'personal brand' photographs that I will be rolling out across multiple mediums over the coming year or so. I mean, I had a whole new set of black t-shirts I needed to show off, why

Extend the reach of your voice

Want to build your personal brand using live streaming? Why not create a regular show?

First we had the blog, which gave individuals the ability to publish their own online publication ... for free! Of course, blogging technology has improved immensely from those early days 20+ years ago, in turn giving businesses and individuals a terrific platform from which to build an audience directly. Then podcasting

personal branding

177: Creating authentic video content in professional services | CASE STUDY - Pat Mannix, Paris Financial

This week's episode of the REPUTATION REVOLUTION podcast is a case study feature on Pat Mannix, a partner in the Melbourne-based accounting firm, Paris Financial. Pat is the Small Business Tax Champion. He uses video to share value with his target audience, the small business community. Pat'

Establish your voice

175: Revisiting the 'Personal Branding Universe', including key takeaways & highlights from season 3

I kicked off season 3 of the Reputation Revolution podcast back in May with a look at what I call the PERSONAL BRANDING UNIVERSE - a canvas on which I connect the various dots involved in building a credible and sustainable professional personal brand. These dots, or elements, flow from

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Harnessing the power of serendipity in business & professional life

Serendipity: An unsought, unintended, and/or unexpected, but fortunate, discovery and/or learning experience that happens by accident. I've always been a massive believer of the power of serendipity. Let's face it, life is full of serendipitous moments, or 'happy accidents', that provide us

personal branding

What is your enemy?

I've enjoyed digging into David Hieatt's book Do Purpose: Why brands with a purpose do better and matter more. Hieatt built Howies into one of the most influential active sports brands in recent years. After selling it to Timberland, he co-founded the annual The Do Lectures,

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Filling the white space

At one point, our professional personal brands are surrounded by a lot of ‘white space’. As the saying goes, your personal brand is “what people say about you when you’re not in the room” – people’s collective experience of having come into contact with you over time and formed

Extend the reach of your voice

How I went from nervous wreck to professional speaker

It wasn't all that long ago I was in a similar boat to the one many professional people find themselves in. I HATED public speaking, pure and simple. The thought of getting up in front of an audience to deliver a presentation quite frankly made my guts churn.

Establish your voice

Planning to build a business around your personal brand? Read this first!

I didn't read this first (obviously!) - and it cost me heaps of time and headspace. Don't be like me :) One of the most powerful exercises you can do before committing to run a business off the back of your personal brand (or any other outcome

Establish your voice

150: How to build a thriving community of like-minded folks with Mark Masters, founder of You Are The Media

Mark Masters runs You Are The Media (YATM), a thriving marketing and media training and learning community based on the south coast of England. YATM started as a weekly newsletter in 2013 and has developed significantly since, growing to include: * monthly lunch club event, * blog and podcast combo, * an active

personal branding

The importance of a ‘body of work’ in building your professional reputation

There’s a saying that your brand is not what you say it is, it’s what Google says it is. That being the case, if you Googled your name, what would you find?  Two things to consider here: 1. Would your name come up early in the search engine

personal branding

4 ways to boost your professional profile and reputation

There are myriad ways in which professional people can demonstrate thought leadership and in doing so, boost their profile and reputation within the industry or marketplace in which they operate. The emergence of the social web can help immeasurably, but age-old techniques such as storytelling and face-to-face engagement are also

personal branding

Welcome to the global microbrand revolution!

We live in an incredible age where anyone with expertise in a particular subject and a desire to share their knowledge freely with the world (on and offline) has the potential to build a sustainable mini-business empire, literally from the comfort of their own home (or on the road somewhere

Thought leadership

139: Commercialising your personal brand with Mary Henderson

Mary Henderson is a personal branding specialist based in Melbourne, Australia. She helps coaches, consultants, business owners and corporate executives define their personal brand and convert their expertise into a business solution that solves a complex problem. In this wide-ranging chat with my good self, Mary touches on: * Building a

personal branding

130 Future-proofing your personal brand with Scarlett Vespa

Your brand is your strength, says Sydney-based 'Human Brand Futurist’, Scarlett Vespa. Scarlett, or 'Mrs V' as she's known, is a speaker and presenter who helps executives, leaders and entrepreneurs build the best version of themselves. Scarlett believes our own humanity is the key to