Authority brand
In today’s online environment, if we look deep enough, so much of what we see and experience comes across as fake, or manufactured. Authority. Influence. Even expertise. This is the reason I’ve anchored so much of my work around three simple words: Earn the right. It’s not
Thought leadership
When your communication strategy becomes "whatever generates engagement," several things begin to deteriorate: ➡️ Consistency of values > You start bending your message to fit trending topics, even when they contradict your actual beliefs or experience. ➡️ Clarity of voice > Your writing becomes optimised for algorithmic amplification rather than
Uncategorized
Trial attorney Jefferson Fisher didn’t set out to become a content creator. He simply wanted to promote his law firm, so he started making short Instagram videos on what to do after a car accident. But something didn’t feel right. “I realised I wasn’t helping anyone,” Jefferson
Creator Economy
As the Creator Economy continues to heat up (Goldman Sachs predicts it could reach $480 billion by 2027), those who operate in the ‘Reputation Economy’ are probably wondering what all the fuss is about. Why should I, as a busy solopreneur or founder of a growing expertise-based business, get too
Thought leadership
In a previous article, I introduced the concept of Personal Brand Sovereignty, the idea of owning your identity, your message, and your platform in a digital world that increasingly wants to own you. The response has been positive, both from readers of this newsletter and subsequently, feedback received on social
Personal brand sovereignty
How can we gain cut-through as a credible, independent voice in a world that wants to own and shape us? This is a question that gnawed at me. No doubt, similar sorts of questions continue to run through the minds of entrepreneurs, professional experts and solo practice owners the world
Personal brand sovereignty
"How can we gain cut-through as a credible, independent voice in a world that wants to own and shape us?" This is a question that nagged at me for ages. It emerged from the growing frustration that many of us feel when it comes to creating content and