Content marketing
In the video below I explain the concept of my marketing communications pyramid. TRANSCRIPT: Okay, this is how it works, and you don't have to agree with me, this is just the way I think about things. I don't care what size brand you are really,
Content marketing
We are the # 1 {INSERT SECTOR} agency. We are the {INSERT SECTOR} leader. We are global thought leaders in {INSERT SECTOR}. We are a leading award-winning {INSERT SECTOR} agency. We are Australia’s top {INSERT SECTOR HERE} business. We are the Australia’s leading {INSERT SECTOR} company. We are renowned
Content marketing
We are the # 1 {INSERT SECTOR} agency. We are the {INSERT SECTOR} leader. We are global thought leaders in {INSERT SECTOR}. We are a leading award-winning {INSERT SECTOR} agency. We are Australia’s top {INSERT SECTOR HERE} business. We are the Australia’s leading {INSERT SECTOR} company. We are renowned
Uncategorized
When it comes to creating content for your brand, one of my favourite tips I give over and over again is ... OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories Tell genuine stories. It could be your story on how you've got to
Uncategorized
It's great to blog, create podcasts and publish videos to YouTube. But don't forget the power of 'old school' physical (versus virtual) content, for example, branded informational events such as workshops, seminars and breakfast get-togethers or after-work meet-ups that feature an expert guest speaker.
Content marketing
For an organisation to effectively become its own media channel, it's important to (over time) start developing a culture of content internally. Creating content should not just be the responsibility of one team - everyone should have the chance to contribute ideas for stories that help build and
Uncategorized
One of the key tenets of content marketing is to put your audience first and create content that's of interest and relevance to them. This is well-established best practice that has been reinforced time and time again by genuine experts the world over. There is no shortage of
Uncategorized
A key metric used in today's world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities - customers, constituents and stakeholders, influencers etc - is critical. It means that in a sea of noise, at least people are taking
Uncategorized
I recently notched up 10 years blogging under the PR Warrior handle. I like to joke that if every year in social and digital is like a 'dog year' (i.e. equivalent of 7 years), then I've been at this social media and content marketing caper
charity water
The Cambridge dictionary defines 'influence' as the power to have an effect on people. Let's face it, we're all trying to influence an outcome of sorts. Businesses want to influence buyer behaviour either directly or indirectly, with the ultimate goal of selling more products
Uncategorized
Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people. In Australia, Bupa is best known for its health insurance business but it is also a leading private residential aged care provider with more than 70 care homes across the country,
Uncategorized
Author, speaker and content marketing agency owner - Mark Masters (pictured above, top right) - continues to carve out a global niche as a passionate advocate for building brands and businesses through the use of owned media. Mark, who runs The ID Group from the coastal town of Poole in