Uncategorized
This question is for the PR and communications folks. The marketing people. The entrepreneurs and business owners. When it comes to reaching people with our message, are we still partying like it's 1999? Do we honestly think we can reach the same number of people we did two
Uncategorized
This week I had the pleasure of being part of David Bain's marathon Blab session: Digital Marketing Predictions for 2016 from 54 Different Experts . David, who runs the excellent Digital Marketing Radio ("Weekly interviews with online marketing gurus."), assembled 54 experts from across the globe who
Uncategorized
"Sell the light, not the lightbulb." It's one of my favourite sayings and is super-relevant when it comes to marketing one's brand in today's hyper-connected and information-overloaded environment. The reality is, no-one is interested in your product (lightbulb) - best-selling author David