Authority brand
The fundamentals of building credibility for one’s brand have not changed. Relationships. Trust. Genuine expertise shared generously. All as relevant today as they were a decade or more ago. What has changed, however, is where and how that credibility gets communicated and amplified - the channels, the tools, the
Authority brand
Why is it that some people manage to build large online followings but can't sustain the hype and buzz over time? It’s because they got things arse-about: They invested heavily in their personal brand before building the reputation to support it, and eventually, the gap between the
Authority brand
In today’s online environment, if we look deep enough, so much of what we see and experience comes across as fake, or manufactured. Authority. Influence. Even expertise. This is the reason I’ve anchored so much of my work around three simple words: Earn the right. It’s not
Thought leadership
Philip Seymour Hoffman never abandoned the small stage. Even after winning an Academy Award and becoming one of the most respected actors of his generation, he kept showing up in Off Broadway and even Off, Off Broadway productions. He became a key member and director at the LAByrinth Theater Company,
Thought leadership
I recently published an article unpacking earned media, explaining why isn’t just PR buzz anymore, and how it has become one of the most powerful trust signals you can have. But what does earned media look like in action? Glad you asked :) Something happened to me this week that
AI
Once upon a time, earned media meant one thing: getting a story in the newspaper or being interviewed on the nightly news. That was the goalpost for visibility and credibility. And it still matters. But here’s the kicker: Earned media today is so much more, and it's
Uncategorized
In today’s noisy digital marketplace, where bullshit and overhype is the name of the game, standing out in a way that’s both credible and respectful of consumers’ time and intellect is both an art and a science. But mostly, it’s about humanity: telling stories, adding value, sparking
Earned media
The concept of public relations (PR) confuses most people in business. Heck, even some PR pros struggle to articulate what it is they do and the value they bring to a company or organisation! Many marketers too fail to grasp the full breadth of today’s public relations; as a
Uncategorized
Navigating today's marketing communications landscape can be a nightmare for those who operate in the arena, let alone if you're a business owner who has plenty of competing priorities to keep your mind occupied. So many strategies, tactics, apps, tools, platforms, opinions and motherhood statements with
Earned media
One massive opportunity that I see for subject matter leaders and owners of expertise based businesses - those who are out there raising their profile and building their reputation in a way that's strategic and sustainable - is .... ... being a guest on other people's podcasts. Now,
Earned media
'Earned media' is a phrase you hear often in the PR and communications industry. In essence, earned media is coverage generated in third-party media outlets. Traditionally, it was all about TV, radio, newspapers and magazines, but in more recent years, what we know as 'the media'
Thought leadership
If you're serious about building a credible thought leader brand that helps you generate sustainable 'heat' and momentum in the marketplace, then you're going to need to get on top of your PR and communications. Today's communications palette (pictured above) runs both